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Blog Posts

• Infinity Launches Keyword Packs: Answering Your Biggest Questions Faster
• The Best Call Centre Software Features That You Should Look For To Elevate Your Revenue
• 4 Metrics That Are Guaranteed to Optimise Call Centre Performance
• Infinity becomes preferred partner of Automotive Transformation Group
• Complete List of Call Centre Metrics You Should Be Tracking Right Now
• Why Conversation Analytics is a critical piece of call centre software
• Infinity Goes Beyond: Introducing Agent ID and Outbound visibility
• Humans are behind all decisions: what this means for your marketing strategy
• Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns
• B2B Marketing Attribution: the ultimate guide
• Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022
• We’re back at Earls Court -TFM&A show on 28th and 29th February
• The Ultimate Guide to Attribution Model Types in 2022
• How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting
• 9 Reasons Why Your Company Needs Accurate Revenue Attribution
• ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit
• How to Optimise ROAS Using Google AdWords in 2022
• Pulse Check: Roaring start to the year for automotive call volumes
• The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
• How Call Monitoring Reports Can Improve Sales
• Why measuring phone calls should be integral to your marketing strategy
• Facebook’s Conversion API – what marketers need to know
• How To Use Real-Time Call Monitoring to Optimise Call Centre Performance
• How to furnish retailers with untapped insights
• The PPC feedback loop: a vital tool for your marketing strategy
• Why call monitoring software needs to be in your tech stack in 2022
• Pulse Check: Calls to retailers experienced triple-digit growth
• PPC: is it worth the money?
• Lead Attribution: Where are your best leads really coming from?
• The call centre: the travel industry’s secret weapon in 2022
• Pulse Check: The return of the 'Big January Spike'
• 3 reasons why phone calls need your full attention in 2022
• Attribution Analysis in Google Analytics: How to Use & Select The Right Model
• 5 Reasons Why Your Company Needs Accurate Revenue Attribution
• Are retailers underestimating the power of phone calls?
• A Critical Tool for Accurate Attribution Tracking in 2022
• Highlights and Insights 2021: Product
• Highlights and Insights 2021: People
• Highlights and Insights 2021: Sales
• Highlights and Insights 2021: Training
• Highlights and Insights 2021: Customer Experience
• No going back for retailers: why a pre-pandemic customer experience is no longer enough
• Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?
• Upgraded: Calls from Google’s Search ads get the full tracking treatment
• Talking MarTech with MarTech Series
• Turning conversations into reservations – how hotels can maximise the value of every phone call
• Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021
• Creating clarity: How marketing attribution models and Call Tracking help you see the full picture
• Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?
• Smart Match: The smarter way to identify your most valuable calls
• Big news: ResponseTap is now part of Infinity
• Car dealerships can’t afford to stall in their post-pandemic recovery
• What is conversion rate optimisation and how does call intelligence help you drive more conversions?
• Guiding the way: How customer journey mapping can lead to better CX
• Digging deeper: How contact centre analytics can unlock more successful call outcomes
• Pulse Check: How has the Green List reshuffle impacted holidaymaker dialling habits?
• NEW: Triple helping of immediate strategic insight with Conversation Analytics
• Talking the Talk: Four fast steps to driving digital transformation with Conversation Analytics
• Spotlight, Talking Points, and Speedy Set-up: The next generation of Conversation Analytics is here
• Moving the needle: 10 times Infinity made the difference
• Pulse Check: Who did consumers keep calling through the third lockdown?
• [WATCH] Looking under the hood and beyond the horizon of the next decade
• Update: How Infinity is looking after your data following Brexit
• What the 2021 experience looks like for Infinity clients
• Facing the future: Infinity becomes a Facebook Marketing Partner
• Agencies: Ten questions you cannot be afraid to ask your tech-partners
• Twas Infinite Before Christmas...
• [Podcast] Making MarTech work harder for insurance marketers
• Eight months on: The next page of Infinity’s (Face)book
• [Podcast] Connecting insurance marketing to the things your customers care about
• [PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive
• [Podcast] Uncovering growth opportunities for insurers through Covid
• The next page: Infinity launches groundbreaking integration for Facebook and Instagram
• [Podcast] Building a brand your customers can rely on in insurance
• [Podcast] How affiliates are helping insurance marketers in 2020
• Five Tips For Making The Most Of Your Business’s Digital Footprint
• [PODCAST] Why you benefit from an elevated customer experience
• Untangling the messy middle: Three Steps to take today
• What are Call Tracking Metrics and why do you need them?
• Time to change: How WMG came through the first wave of COVID-19 even stronger
• Infinity’s HubSpot integration: Connect calls to campaigns today!
• A note from the CEO: Major promotions reward outstanding performance
• Local Business Listings: Improving yours in 2020
• Agency Director joins Infinity: The first 90 days...
• Pulse check: Which industries are people calling again?
• [Podcast] The secret optimization ingredient for insurance marketers post-COVID
• Infinity announces new CEO: Warren Newbert
• How and why call tracking is needed for waste management companies
• Transforming travel: The positive changes driven by COVID-19
• Four fast tips for thumb-stopping, creative social media posts
• The evolving face of wealth management: Tomorrow’s money, today’s challenges
• In conversation with Guy Levine: Turning good marketing into results that matter
• The questions to ask when choosing a call tracking provider
• How can debt-management companies find more clients?
• What do high-call rates mean to wealth management companies?
• Three steps to kickstarting a data-led strategy that works
• A little more conversation: Six new ways to win with conversation analytics
• School’s in: Infinity launches new Campus
• Evolving the traditional agency model
• How can agencies say "We know it all" in 3 simple steps?
• 3 ways call intelligence closes more sales
• Three missed call benchmarks for online universities: Are you missing out?
• Salesforce and call tracking for marketers
• The needle movers: Three steps for PPC to drive bottom line impact with Infinity
• How to retain your customers when their renewal approaches
• Four fast tactics to get ahead in 2020
• Interview: What has Santa got to say about call tracking?
• [Infographic] What do SMBs need to know about phone calls
• In Conversation With: The Highlights
• This is how you see which phone calls made you money
• A Call Tracking Christmas
• How Mobile Banking is Redefining The Customer Relationship
• Here’s what small businesses need to know about phone calls
• The phone call reigns supreme, these 10 stats prove it
• How much do robocalls cost your business?
• Infinity announces major C-suite hires
• Don’t look track in anger: Infinity opens Manchester office
• Should I switch to Infinity?
• Why are brands using print in the digital age?
• How to avoid Black Friday FOMO
• Insurance Broker Marketing - Blueprint for success
• The 8 most asked questions people have about call tracking, and their answers
• Travel in 2020: How can brands stand out?
• How has digital transformation affected the contact centre?
• [Infographic] Five steps to building a profitable PPC feedback loop
• The chemical reaction of science and advertising
• How does call tracking enhance your customer’s experience?
• Meet your new platform: Taming a fresh martech stack, fast
• 11 lessons for automotive dealers from 100 1-star reviews
• 8 call recording insights your business may be missing
• The unquestionable value call tracking brings to agencies
• What makes a creative SEO agency stand out in the market?
• 7 lessons for future CMOs to learn before breakfast
• Mary Jane Copps: The undeniable value of a phone call
• Monica Patel: From the IT crowd to RingCentral AVP of Marketing
• The talk of tomorrow: 7 ideas to evolve your contact centre
• Infinity launches new integration with AB Tasty
• Knowing and growing: How data-driven tech is the future of marketing
• Miya Knights: The future of offline retail in a digital world
• 5 vital statistics from the latest travel research
• 10 lessons for all marketers from Search Leeds
• The science behind the o2o retail strategy
• The Future CMO [Report]
• Hubdate: What’s new with Infinity?
• 5 lessons from Digital Marketing World Forum
• Why do shoppers call for luxury goods in 2019?
• Safety First: Infinity is 1st to offer fully encrypted SIP calls
• The questions to ask when investing in martech
• Is your data-driven strategy outdated, and do you need a new one?
• How to use the metrics that matter in B2B marketing
• Best practices for building a perfect landing page for SEO and PPC
• PPC and Call Tracking : How can you increase results and lower costs?
• Marketing Week Live 2019: The key insights
• What do digital detoxes mean for your business?
• What will the travel industry focus on in 2019?
• Investing in Travel Tech is critical for 2019 - here’s why
• What is Call Tracking? How does it work? What are the benefits?
• The state of phone calls in the property market
• If you want to be customer obsessed, do this.
• PPC Marketing to the over 50s: Connect with the Silver Spenders
• What can call tracking solve for agencies?
• 4 ways first time buyers want you to market to them
• Marketing in 2019, what’s your priority?
• 2018’s marketing takeaways in 120 seconds
• What to do when your insurance customers go offline? [VIDEO]
• How can energy companies reduce their call waiting times?
• What is Conversation Analytics?
• 4 ways marketers can creatively use customer reviews
• How can insurance marketers differentiate their brand in 2019?
• Interview: AXA Partners UK & Ireland Head of Innovation
• How can you make sure you're acting on your brand promise?
• Beating the internet scaremongers poaching your potential patients
• What do NHS funding cuts mean for self-pay marketing strategies?
• The questions on everyone’s lips at Travolution Summit 2018
• Infinity evolved: Introducing our new Hub
• Technology for Marketing 2018: The lessons you might have missed.
• Tomorrows MarTech: The future’s bright, the future’s personal
• Update: What changes to Calling Line Identification mean to Infinity and you
• Is a chatbot your omnipresent employee?
• Hey Siri! How can I make voice search my brand’s best friend’?
• The first steps to driving disruptive digital agility at scale
• The crème de la crème of Cannes Lions 2018
• Why do customers still call in the digital age?
• 7 reasons why Bing deserves a key place in any paid search strategy
• Mindshare and Mazda interview: The road to a European Search Award
• What happens next? GDPR, call tracking, and Infinity
• Four personalisation opportunities for optimising your customer journey
• Bridge the gap: Is there a missing link at your contact centre?
• Four fast ways to reach new customers in the automotive industry
• Turning complaints back into customers: The tactical solutions contact centres need
• Can automotive dealers still appeal to car buyers in 2018?
• The core strategies of curating winning customer journeys in finance
• Seven steps to constructing the marketing departments of the future
• Six practical ways to turn your analytics team into the world’s best storytellers
• Eight things from Marketing Week Live you don’t hear at every conference
• What energy deregulation means for marketers at retail energy providers in the U.S.
• Six tech stats set to shape the travel industry for years to come
• Infinity Hub: What to expect from our major update
• Eight big tech questions facing the travel marketing industry
• Shine a spotlight on your marketing ROI with Infinity’s Intelligent Match update
• Infinity and Bing Ads uncover the true impact of search campaigns
• Revolutionising your contact centres with digital optimisation
• 6 of Ad:Tech London 2017’s key talking points
• 8 best practices that will shape insurance marketing
• How to Use Call Tracking to Evaluate and Improve Close Rates
• A Day in the Life of... An SVP of Customer Success
• Vocalcom and Infinity partner to end call centre guesswork
• Call-ifornia Dreaming: Infinity opens San Francisco Office
• 8 Ways to Build a Long-Term SEO-Friendly Content Strategy
• A Day in the Life Of... A Sales Manager with Infinity
• 7 Highlights from 2017's Technology for Marketing Conference
• Balancing Priorities in the Age of Customer Centricity
• 5 Things To Know About Google's Keynote Talk At Brighton SEO
• The Future Of Search: 4 Developments Set To Rock The SEO Landscape
• A Day In The Life Of… A Digital Marketer With Infinity
• 3 Ways Call Tracking Improves your Sales Team Performance
• What GDPR Means for Infinity and Our Clients
• Google Call Conversions: 6 Big Reasons to Upgrade to Advanced Call Tracking
• Your secret weapon(s): Why your agency's tech stack matters to you
• 3 Insights Visitor Level Call Tracking Tells Your Marketing and Sales Teams
• Google AdWords: What's new, and what does it mean to you?
• The Real Future Of Artificial Intelligence
• The Future Of Mobile Marketing: Highlights From #MMSMobile
• 3 Steps To Sculpting An Effective Customer Journey On Mobile
• Google Attribution – Is It Enough For You?
• 3 ways to achieve growth through attribution
• The Best Bits Of The 2017 Digital Marketing World Forum
• 3 Negative Effects of Session Level Call Tracking
• What Does The Future Hold For Customer Centricity?
• Call Intelligence In The Digital Transformation Cycle
• Google Attribution – does it solve the attribution problem?
• 5 Reasons call intelligence boosts your email marketing
• Get a 360-degree view of your customer buying journey with advanced call intelligence
• How does call tracking improve the customer experience?
• 3 Immediate Ways to Align Sales and Marketing in 2017
• Accurately attributing your PPC leads
• 7 ways that call tracking will improve your marketing campaigns
• Who is behind the smartphone? An insight into mobile purchases
• Infographic: Why travel businesses need call tracking to succeed
• The smartphone revolution: buying habits
• Sales and marketing: coming together with call tracking
• The challenges we share as marketing managers
• Will AI kill the PPC star?
• Infinity welcomes staff to both UK and new US offices
• How are smartphones affecting the automotive buying cycle?
• Streamline sales training and quality assurance with Infinity Eavesdrop
• How does online research influence automotive buyers?
• Infographic: Powerful PPC Insights into the UK Healthcare Industry
• Gen Z: Move over Millennials - the new kids are in town
• 2017: The Year of the Customer
• Healthcare Industry Trends: Why Healthcare Practices Should Track Calls to Succeed
• Bing Ads has now rolled out Upgraded URLs globally
• How could the latest Google updates affect your business?
• How artificial intelligence is changing communications
• How communications will shape your 2017 business and marketing plans
• Virtual Reality: the next step for communications?
• How motoring Millennials are transforming the automotive industry
• You're hired! Infinity's Apprenticeship scheme is a winner
• Infinity Call Tracking solution shortlisted in the UK Search Awards
• Infinity Post Impression Display Campaign Integration
• Meet the tech and tools that help you bridge the gap between sales and marketing
• Infinity are now an approved Google Tag Manager partner
• Infinity secures investment from Smedvig Capital
• Infinity now Integrates with Quantcast
• Google AdWords to separate tablet and desktop and enable mobile base bids
• Can you benefit from Google's new Expanded Text Ads Update?
• Understand how to unlock your call data and measure your marketing spend
• New Portal Features: Invoices and Channel Editing
• Infinity just hit 100!
• Infinity launch the new Knowledge Base
• How does the removal of the Google right hand ads affect you?
• Have you been affected by Reach Local going into Administration?
• Holiday stats and support information
• What data should you forget about measuring?
• Why the Call Tracking Industry has seen a 40% year on year growth
• 5 years ago today...
• Is Your Call Tracking Really Integrated into Google Analytics?
• Are you targeting your PPC to the right customers?
• Beyond Last Click - Infinity Tracking Whitepaper
• Is your data quality threatening your CRM?
• Google’s Upgraded URLs and what it means for your Infinity installation
• What are Robo-Diallers?
• Clearer call rates from 1st July 2015
• Infinity sponsors Salesforce World Tour London 21st May 2015
• Personalising User Experience To Maximise ROI
• Creating Effective Integrated SEO Campaigns In 2015
• Trends For Unlocking The Power Of Marketing Data
• We Are Continuing To Ensure Your Data Is Kept Secure
• Improve Your PPC Bid Management With Keyword-level Call Tracking
• The Importance Of Choosing The Right Telephone Number
• Video: Empowering Your Sales Team With Real-time Caller Insight
• Infinity Sponsors The Festival Of Marketing
• Fact: Your Telephones Are Losing You Business!
• PPC Campaign Success Starts By Detecting Leakage.
• Infinity’s Crystal Challenge
• "Not Provided" comes to Paid Search
• New directive to reduce the cost of customer helpline calls
• We patched OpenSSL for Heartbleed vulnerability within 24 hours
• 25 years of the World Wide Web - Remembering the early days
• Rapid growth means a brand new office space
• Lego Team Infinity – check out the Vine!
• SEO Data is Dead
• Recipes with Raspberry Pi - Media Centre
• Infinity at Symfony Live London 2013
• Infinity Sponsors Symfony Live 2013
• Infinity at The Digitals 2013
• The Eye powered by Infinity - finalist at the Motor Trader Awards 2013
• Infinity Tracking Short Listed for The Digitals Awards 2013 - TUI Travel PPC Strategy Project
• Plans to make ‘freephone’ numbers free from mobiles
• Organic Search Engine Detection Improvements
• Managing against CPA or ROAS? The one thing you need to know...
• Infinity sponsors The Travel Technology Europe Show – We’d love to see you there!
• Merry Christmas & Happy New Year
• Death of the landline? No, alive and kicking!
• New Feature - Real Time Call Status
• Symfony Live London 2012
• Google Analytics Content Experiments Support
• Symfony Live Paris
• How Google Smashed Everyone's Crystal Balls (In One Month)
• Infinity sponsors The Travel Technology Europe Show, London
• Infinity run the London Bupa 10K
• Why You Are Getting Attribution Wrong
• The way the EU cookie law crumbles
• Advanced Web Metrics with Google Analytics - Out now
• Infinity Brand Showcase at Performance In Travel, Hurlingham Club, London
• Google Chrome Pre-fetching impacts Analytics
• Re-Land Enhancements
• Merry Christmas & A Happy New Year From Infinity!
• Why online booking systems aren't enough
• Unperforming or performing just fine?
• Happy birthday to us!