Technology to match your ambitions
In a growing company, unlocking optimum results from your marketing spend using call tracking software is a goal that will continuously pay dividends. To do this reliably, you need an enterprise quality tech stack that puts you on a level playing field with bigger names in your industry.
Call tracking closes the gap between online research and inbound phone calls. Customers will still purchase small products online, but when it comes to big-ticket orders, customized requirements, or high-value services many still want to talk directly with a business on their path through the customer journey. Knowing what’s driving incoming calls is a cornerstone of a responsible, growth-focused marketing strategy.
Infinity has helped us better understand our customers' actual first-click attribution and multi-channel partnerships. We've been able to reduce our cost per acquisition and increase campaign outcomes."
Daxon Edwards
Digital Strategy Manager | Foundations Recovery Network
Revenue
Directly track your sales to the initial source
By integrating our call tracking technology with your CRM platform, you won't just see the calls generated by your marketing campaigns, but the outcomes too. Easily calculate the ROI and conversion rate by seeing the sales value generated compared to your marketing spend.
Cut waste
PPC clicks can be expensive if they aren't converting
While some PPC clicks will lead to calls and phone sales further down the funnel, some lead to nothing. It's crucial to identify which keywords are simply draining your marketing budget and bringing you nothing in return.
Local
Use both dynamic and fixed numbers with a local number
Infinity provides local numbers for all UK regions as part of its call tracking solutions to help maintain a strong brand in areas local to your business. If your business is looking to expand, Infinity also provides international tracking numbers for over 75 countries.
Whisper
Where did a caller come from? We'll tell you
Knowing the context of a phone call when you answer it will allow you to provide a far better customer experience, the type that people expect when they contact a more independent business. Infinity will tell you where a caller came from, when they make an incoming call.
Maximize results from your calls
Record every inbound and outbound phone call with a view to improving your touch points throughout the customer journey. Capture call outcomes correctly to facilitate continuous improvements, train your staff in improving their phone manner, and make sure each conversation is better than the last.
