Patient calls are a vital sign of marketing performance
Weeks of reading, comparing providers and looking up consultants. Then a phone call.
Between the call and the money sit a consultation, a treatment, and often an insurer.
Overlooking those calls blows holes in your reporting, your patient understanding and your revenue contribution.
We see Infinity as a strategic business partner, not just a SaaS provider. They’re always bringing new ideas to the table, sharing best practice, and offering us a dedicated, proactive team who understand both our business and the wider healthcare industry.
Insights Manager, Circle Health Group
The Infinity loop
Infinity turns every patient conversation into continuous improvement
What is the Infinity loop?
The Infinity Loop is how Infinity turns customer conversations into marketing performance.
Capture connects every call to the campaign, keyword and journey behind it.
Signal analyzes the conversation to identify intent, friction and value.
Prioritize ranks what matters commercially.
Activate sends those signals into the advertising, analytics and CRM systems where decisions get made.
Each cycle changes the journeys and conversations that follow, which improves the next one.
The insight we received from Infinity is fantastic. It ensures we can monitor and improve digital performance on both a local and a group level.
Digital Marketing Manager, Ramsay Healthcare
Activate the signals across your stack
Infinity doesn’t replace your marketing stack.
It helps every part of it perform better.
Optimize media spend
Return appointment outcomes to the platforms you reach patients on, so bidding weights a treatment inquiry properly.
Connect marketing to revenue
Route call data into your CRM and patient systems through our integrations and API, and see which campaigns filled which clinics.
Complete your reporting
Sit call data beside the rest of your reporting, at site level and at group.
Working with Infinity, Circle Health used insights and outcomes from patient calls to understand marketing performance, tailor website content, online journeys, and improve their advertising strategy. The results?
Attribution of millions of pounds in revenue back to specific marketing sources and media spend
51%
Increase in visits-to-calls conversion rate from paid search
23%
Improvement in call handling volume
You'll hear why patients don't book. Knowing which reason to fix first is harder
Conversation data will tell you what stopped an inquiry becoming an appointment.
Working out which reason costs the most, on which service line and at which sites, takes time your team may not have.
That's the work our Insights & Intelligence team does. A Rapid Insights Project answers one question and comes back with a prioritized action plan, usually in two to five weeks. Professional Services keeps that analysis running, so you always know what to fix next.
Ready to see which campaigns fill your clinics?
Book a demo and we’ll show you what your own call data would tell you:
- Which campaigns book appointments, by service line
- What patients are asking that your pages don’t answer
- And exactly how their information is protected, so you can take it to your IG team
