Boosting social
media performance with AI tools

Did you know 20% of the content your audience sees in their feed is actually driven by AI, not their connections? And even better, you could revolutionise your campaigns by making the algorithms work for you?

At the end of the day, success on social comes down to being able to cut through the noise and say the right thing, to the right people, at the right time.

AI tools are transforming the way social media listening is conducted, speeding up content creation, reshaping awareness generation, tightening up ad targeting, and even steering influencer selection.

By embracing AI, you have the potential to unlock truly data-⁠driven decision-⁠making. In this mini guide, you’ll discover how to:

• Eliminate wasted budget by knowing exactly what drives results
• Get AI-powered strategies to improve social ad performance
• Learn how to connect call conversions to your social campaigns
• Optimise creative, targeting, and bidding for higher ROI
• Win stakeholder confidence with proof of marketing impact