Two ways we help
Find the problem.
Then keep fixing the ones that matter.

There are two ways to work with our Insights & Intelligence team, and they do different jobs.

About
Focus
Scope
Output
Speed
Goal
Commitment
 

Rapid Insights Projects

A fixed-scope project that answers one specific question and delivers a prioritized action plan, usually within two to five weeks.
One specific problem
Fixed
A prioritized action plan
Delivered in weeks
Identify what to fix
One-off
Explore Rapid Insights Projects

Professional Services

Ongoing support that keeps a broader view across your performance, so you always know what to prioritize next.
Overall performance
Ongoing
Continuous insight and prioritization
Ongoing support over time
Keep improving what matters
Subscription
Explore Professional Services

Rapid Insights finds the problem. Professional Services keeps you fixing the ones that matter.

Which one do you need?
Start where the question is

Start with a Rapid Insights Project when

 

You have a specific question — why leads aren't converting, where spend is being wasted, and what's causing drop-off.

You can see there's a problem, but you don't have a diagnosis.

You want proof of value before committing to anything ongoing.

You need an answer inside this quarter.

Choose Professional Services when

 

You have several performance challenges rather than one.

You need ongoing clarity on what to prioritize, not a single answer.

You're investing significantly in marketing and want that investment continuously optimized.

Your analysts are
already stretched.

Many teams do both, in that order: a project to find where the money's going, then ongoing support to keep improving. But the right starting point is the one that matches your question, not always the smaller one.

The Infinity loop
The stages where software stops
and judgement starts

Infinity captures every customer conversation and turns it into structured signals. That is Capture and Signal, and it's automated. Prioritize and Activate are different. Deciding which finding matters most, and what to do about it, takes someone who's seen the same pattern across hundreds of accounts.

1. Capture
Every call connected to the campaign, channel, keyword, and journey behind it.
2. Signal
Intent, conversation outcomes, and revenue value identified automatically.
3. Prioritize
Our team works out which findings will move performance most, and in what order.
4. Activate
You get a plan your team can execute, not a report to interpret.

What is the Infinity loop?

Marketing is a continuous cycle of measuring, learning, and improving.

But most optimization decisions are made using incomplete signals, because customer conversations never make it into the process.

Infinity closes that gap by transforming first-party conversation data into AI⁠-⁠driven signals that reveal what's happening, what's blocking conversion, and where to act next.

Every signal makes your loop smarter – helping you improve performance, reduce waste, and grow revenue faster.

A platform can tell you what happened. Working out what to do about it is a different job, and it's usually the one that gets squeezed.

G2-Awards

The Insights & Intelligence team

Our award-winning Insights & Intelligence team has helped hundreds of clients turn conversation data into commercial decisions.

They work with your call transcripts, keyword packs, and marketing data, and they specialize in marketing and revenue performance rather than general analytics. That focus is why they move faster than an internal team competing for the same resource.

Insights-and-Intelligence-team

No two businesses are totally alike, but many face similar challenges when it comes to uncovering critical truths about their customer experience. We’re here to help speed up how quickly those truths can be unearthed and used to deliver value.

Head of Insights, Infinity

Clearer priorities, measurable results

Pendragon-Email

With ongoing analysis from the Insights & Intelligence team, Pendragon used Conversation Analytics to see:

64% Reduction in cost per acquisition
66% Fall in journey friction over the program

Infinity have been absolutely priceless. Their Insights and Intelligence team really has gone over and above. Meeting with them is a highlight of my month.

Head of Digital Marketing, Pendragon

Specsavers

Alongside a 25% increase in home-visit booking calls from PPC:

32% Reduction in cost per acquisition
59% Increase in the rate of PPC visits that led to calls

The support we’ve received from the Insights & Intelligence team has been invaluable. We couldn’t have run the project without them.

Digital Performance Manager, Specsavers

Know what to fix. Then fix it.

+44 3892 2600

Tell us the question you most want answered about your marketing performance, and we'll tell you which service answers it and how quickly.

Fixed-scope projects
from two weeks

Ongoing support from Foundation to Pro

Award-winning
in⁠-⁠house team

Explore Rapid Insights Projects

Explore Professional Services

Services FAQs

A Rapid Insights Project is a one-off, fixed-scope piece of analysis that answers a single question and delivers a prioritized action plan, usually in two to five weeks. Professional Services is an ongoing subscription that keeps a broader view across marketing performance and tells you what to prioritize as things change.

The simplest way to think about it: Rapid Insights finds the problem, Professional Services keeps you fixing the ones that matter. Many teams start with a project and move to ongoing support once it's shown where the value is.

Infinity’s in-house Insights & Intelligence team, an award-winning group of data analysts and strategists who work only on conversation and marketing performance data.

They work with your call transcripts, keyword packs, and marketing data, and they've run the same analysis across hundreds of client accounts, which is where the pattern recognition comes from.

Reporting tells you what happened. These services tell you what to do about it, in what order, and why that order.

The output is a prioritized action plan with recommendations your team can execute, not a dashboard to interpret. That distinction is the whole point: most teams are not short of reports.

Most customers who use these services do have analysts. The difference is focus and capacity.

Our team works only on marketing and revenue performance from conversation data, and doesn't compete for internal resource against every other request in the business. In practice that means an answer in weeks rather than whenever a slot opens up.

For a Rapid Insights Project, the first step is a 30-minute scoping call to define the exact business problem you need solved. For Professional Services, it's a conversation about which level of support fits your situation.

If you're not sure which you need, start with the problem you would most like solved this quarter, and we'll tell you which route answers it faster.

443-892-2600