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We achieved a 250% increase in phone leads, combined with a dramatic drop in costs.
John-James Harrison
Mindshare, Mazda
Measure
Find the activity that works, and what doesn't
Optimize your marketing spend with Infinity by getting a granular view on what is and isn't leading to valuable calls further on down the funnel. This includes finding the PPC terms that are driving clicks but not contributing to sales.
Local
Use both dynamic and fixed numbers with a local number
Provide dealerships with local numbers for all UK regions, and over 75 countries. For use in both online, and offline campaigns such as billboards, stationary, radio adverts, or flyers.
Conversion
Identify and catalogue your calls with Conversation Analytics
Our Conversation Analytics platform will identify calls with specific terms that indicate outcomes. Save hours of manual listening time by picking out calls with the precise keywords that matter to you, as well as those where payments are made.
Segment
Split results by dealership, brand, or region for focused analysis
See what's driving calls to individual dealerships or other custom segments. A granular view of your performance will identify where certain strategies are working well, where improvement is needed, and any local nuances.
Want to know how the major automotive dealership group drove down costs and accelerated sales with the help of call intelligence? Find out more
64%
Reduction in cost per acquisition
12%
Increase in sales and service calls
30%
Reduction in unanswered calls
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Rate call outcomes
Clearly see the results your marketing efforts have led to by recording the outcomes of a call when they come into a dealership. Connect our call tracking technology with your CRM to see what marketing output has been a touchpoint on the way to a test drive, vehicle service, or purchase.
Multi-channel tracking
Leave no stone unturned by using Infinity's trackable numbers on all online and offline campaigns where you use a phone number. Numbers on your website can be dynamic, providing feedback on the digital journey of the individual over multiple visits to your site.
Meanwhile, fixed trackable numbers will show you the precise channel where a caller was inspired to call. Perfect for seeing who contacts your business after viewing a brochure, leaflet, or TV ad.
Driving results for our automotive partners
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Optimising the automotive customer’s experience
Car buyers expect dealers to be completely in tune with what they want. To sell more cars you need to nail your customer experience.