When attracting customers for a high-value purchase of a new vehicle, you have to make sure you're not wasting your resources targeting people who aren't likely to buy. To do that, you need a complete picture of the customer journey and how it's impacting your incoming calls. That's where Infinity's call tracking software comes in.
Call tracking bridges the gap between online and offline lead capturing, so if someone researches a car on your website, but uses the phone to book a test drive, you'll know it's the same prospective customer. Infinity already maps the marketing outcomes of some of the biggest automotive brands, ensuring they understand which marketing channels drive phone calls and, more importantly, sales.
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