Why agencies get certified

Most marketing decisions are made using incomplete or low-value signals, because calls and the outcomes behind them aren't captured or used effectively. For agencies, that means great work your clients can't fully see. Certification gives your team the skills to change that.

Prove your impact

Report phone conversions alongside online ones, so your campaigns get credit for the calls and sales they create. When clients can see the full return on their spend, budget conversations get easier.

Specsavers-slate

32%

Reduction
in CPA

Build your team's expertise

Give your team a practical skill in call analytics, and a badge that shows clients you know how to use it.

Improve performance

Feed call conversions into the platforms you manage, so bidding works from complete data. Move budget towards the campaigns and keywords that drive valuable calls and away from the ones that don't, to lower CPA and improve ROAS.

Keep clients for longer

Show clients what their customers ask for on the phone and what stops them converting. That's insight other agencies can't offer, and it makes you part of how your clients measure and grow.

Ready to get certified?

Sign up, work through the Loop and earn your Infinity certified partner badge. Your clients get better results, and you get the evidence to prove it.

Partnership Certification FAQs

It's a video-based training program that teaches agencies to use Infinity's call analytics platform for their clients, from linking calls to the campaigns that drove them to Conversation Analytics, Conversion Barriers, and sending call data to analytics, CRMs, and bidding platforms to improve paid performance. 

Agency teams who run campaigns or manage client relationships, including paid media and PPC managers, SEO specialists, account managers, and agency leaders.

 About 60 minutes for all five modules, and you can work through them at your own pace. 

 This is a free certification for agency partners who want to give clients a fuller picture of paid media performance, including the conversions that happen over the phone. 

Infinity certified partner badges to use on your website and in your email signature, and the skills to find, prioritize, and act on the call data that matters to your clients.

Call tracking shows which campaign, keyword or page drove a phone call. Call analytics goes further: it uses what happened on the call, such as the caller's intent and the outcome, to show which calls created value and what to change next.

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