News & views

9 Jul 2025 | 41 min read

Marketing

From tracking to optimizing with call data: The ultimate guide

Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...

2 Jul 2025 | 4 min read

Marketing

Introduction to call tracking: Master attribution and boost conversions

Here’s your full introduction to call tracking – an essential tool for marketers looking to close the attribution gap and boost conversions. In a world where customer journeys span...

25 Jun 2025 | 6 min read

News

Find out what's new in the Infinity Hub: June 2025 Hubdate

We kicked off the year with a bang by launching Smart Outcomes, and we haven’t slowed down since. The Infinity Hub’s heating up just in time for summer, with a host of new upgrades...

18 Jun 2025 | 6 min read

Marketing

What is call attribution? Connecting conversations to conversions

When a customer picks up the phone, how do you know what drove them to call? With call attribution software, answering that question is a piece of cake. It’s the process of identifying...

13 Jun 2025 | 6 min read

Marketing

How AI is shaping the future of automotive advertising

The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...

11 Jun 2025 | 5 min read

Marketing

Call Tracking HubSpot Integration: When Calls Meet CRM

For marketers in call-centric businesses, visibility is everything. You need to know which campaigns are working, which touchpoints are driving action. Crucially, you need to know how...

4 Jun 2025 | 7 min read

Marketing

The rise of AI search experiences: What do you need to know?

The research, consideration, and conversion phases of a buyer journey have never been static, and marketers have to react to these evolutions of consumer behavior, especially as we’re...

28 May 2025 | 5 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...

21 May 2025 | 4 min read

Marketing

AI call tracking: Automate insights and boost performance

Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...