News & views
- Categories:
- All
- Digital Marketing
- Interviews
- Marketing
- News
- PPC

18 Jun 2025 | 6 min read
Marketing
What is call attribution? Connecting conversations to conversions
When a customer picks up the phone, how do you know what drove them to call? With call attribution software, answering that question is a piece of cake. It’s the process of identifying...
Read more

13 Jun 2025 | 6 min read
Marketing
How AI is shaping the future of automotive advertising
The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...
Read more

11 Jun 2025 | 5 min read
Marketing
Call Tracking HubSpot Integration: When Calls Meet CRM
For marketers in call-centric businesses, visibility is everything. You need to know which campaigns are working, which touchpoints are driving action. Crucially, you need to know how...
Read more

4 Jun 2025 | 7 min read
Marketing
The rise of AI search experiences: What do you need to know?
The research, consideration, and conversion phases of a buyer journey have never been static, and marketers have to react to these evolutions of consumer behavior, especially as we’re...
Read more

28 May 2025 | 5 min read
Marketing
Call tracking for Google Ads: Time to unlock smarter bidding
When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...
Read more

21 May 2025 | 4 min read
Marketing
AI call tracking: Automate insights and boost performance
Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...
Read more

14 May 2025 | 5 min read
Marketing
Tracking phone calls from zero-click search: Everything marketers need to know
AI is reshaping the way people search. The rise of zero-click search now means around 60% of searches end without a single click. Result? Traditional marketing funnels and lead...
Read more