28 May 2025 | 5 min read
Marketing
Call tracking for Google Ads: Time to unlock smarter bidding
When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...
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21 May 2025 | 4 min read
Marketing
AI call tracking: Automate insights and boost performance
Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...
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14 May 2025 | 5 min read
Marketing
Tracking phone calls from zero-click search: Everything marketers need to know
AI is reshaping the way people search.
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30 Apr 2025 | 4 min read
Marketing
Call tracking for Salesforce: A game-changer for marketing attribution
If you’re a B2B marketer using Salesforce, one question probably keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...
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2 Apr 2025 | 5 min read
Marketing
AI in 2025: Where innovation meets impact
AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...
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26 Mar 2025 | 6 min read
PPC Digital Marketing
Smart bidding for marketers: Why AI-powered data is your edge
Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...
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19 Mar 2025 | 4 min read
Marketing
How Smart Outcomes delivers tangible results for marketers
Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...
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