19 Jan 2022
in Marketing
5 Reasons Why Your Company Needs Accurate Revenue Attribution
Accurate revenue attribution is an absolute must for every business. Without it, it's impossible to connect the dots between marketing activities and revenue.
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14 Jan 2022
in Tech
Are retailers underestimating the power of phone calls?
How can phone calls drive retail sales? In this blog, Infinity’s Business Development Manager, Scott Minihane, explains how retailers can unlock insights trapped in their phone calls to optimise marketing activities, deliver first-class customer experiences and drive revenue and profit.
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6 Jan 2022
in Marketing
A Critical Tool for Accurate Attribution Tracking in 2022
With the right attribution tools in place, you can see the exact path that your customers take to purchase. This post explains why call tracking is a key tool for helping marketers see the full picture and deliver more effective campaigns.
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21 Dec 2021
in Interviews
Highlights and Insights 2021: Product
Infinity’s Chief Product Officer, Maria Psaltaki, shares her highlights of 2021 and teases what's to come next year.
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20 Dec 2021
in Interviews
Highlights and Insights 2021: People
Infinity’s Lead People Business Partner, Emma Morrow, shares her highlights of 2021 and tells us about how the Infinity team has become stronger and more expansive this past year.
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19 Dec 2021
in Interviews
Highlights and Insights 2021: Sales
Infinity’s VP of Sales, Oyin Bamgbose, shares his highlights of 2021 and tells us about his mission to transform how to listen to, work with and tailor our services for customers.
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18 Dec 2021
in Interviews
Highlights and Insights 2021: Training
Infinity’s Head of Training, Lily Lawrence, shares her highlights of 2021 and tells us how Infinity’s training programme is being re-shaped to better align with staff and customer needs.
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17 Dec 2021
in Interviews
Highlights and Insights 2021: Customer Experience
Sam Hill, our Director of CX, shares his highlights and insights from 2021, and his thoughts on how the landscape of customer service is changing.
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16 Dec 2021
in Marketing
No going back for retailers: why a pre-pandemic customer experience is no longer enough
Shoppers expectations have shifted. Find out how you can align with these changes, and use your call data to deliver the experiences today’s consumers expect.
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