News & Views
22 Mar 2023 in Interviews
How data can improve customer call centre experience (Clone)
Remote working. cost of living. economic crash. Consumers and employees alike are currently navigating frustrating and muggy waters – and for those trying to manage a successful call centre in a customer-first environment where customers are struggling, it can be quite challenging.
15 Mar 2023 in Marketing
How to track and reduce average wait times in your call centre
Is there anything more frustrating than listening to the same tune over and over again while you sit on hold? It’s not just maddening for your customers, it’s also terrible for your profits.
14 Mar 2023 in
A match made in heaven: How call data and GA4 will supercharge your understanding of customer journeys
Salt and pepper. Peanut butter and jelly. Infinity and GA4. Some things in life just go together perfectly. In the digital age, customer journeys are increasingly complex, and they happen across many platforms, both online and offline. And with the advent of a cookie-less world, it’s getting...
8 Mar 2023 in Marketing
4 tactics to increase Average Order Value in your call centre
The pressure is on for marketers and contact centre leaders to start delivering bigger and better results… with smaller budgets. When it comes to increasing revenues, you might immediately think that bringing more customers in is the best approach. But it isn’t the only way to grow and in fact, it...
1 Mar 2023 in Marketing
Real time customer analytics: How to use insights & data to enhance experiences
These days, there’s so much more to customer loyalty than delivering the goods on time and in budget. Customers expect you to provide five-star experiences across the customer journey, from the initial research stage on your website or social media channels to their first call to your contact...
1 Mar 2023 in Interviews
Insights & Impact episode 2: Identifying call drivers
Welcome to the latest episode of Insights & Impact, a series where we look at the wonderful work our dedicated Insights & Intelligence team are doing that has a real, positive impact on our customers’ businesses.
22 Feb 2023 in Marketing
What is marketing ROI and why is it important?
With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some reason, only 35% of marketers consider tracking ROI ‘very’ or ‘extremely’ important.
20 Feb 2023 in News
What’s new? Time for a Hubdate
Our ongoing mission is to help Infinity clients understand their customers, make smarter use of their budgets, and enjoy a smooth experience while doing so.
15 Feb 2023 in News
Average sales close rates by industry: What's a good ratio?
In an increasingly uncertain and competitive environment, sales and marketing teams are feeling the pressure to deliver more profit with less budget. You work hard on building a healthy pipeline, but do you know how many of those leads are successfully converting into satisfied customers?