News & Views
12 Sep 2023 in Marketing
What is call tracking and why should marketers use it?
The digital revolution has brought many benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers can engage with brands across a variety of touchpoints, from the above-the-line activity that grabbed their attention on...
5 Sep 2023 in Digital Marketing
What are call tracking metrics and why do you need them?
Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need them, and how do they help improve your bottom line?
30 Aug 2023 in Interviews
Insights & Impact Ep.8: How to drive conversions with agent coaching
In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every sales leader knows how important effective agent coaching is, but they’re often faced with the challenge of...
23 Aug 2023 in Digital Marketing
The ultimate benefits of Artificial Intelligence (AI) for call centers
What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers helps you automate time-consuming admin tasks, improve your overall performance and, most importantly, provide...
16 Aug 2023 in Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them? Lead attribution gives you the opportunity to understand where your best leads are...
9 Aug 2023 in Digital Marketing
How to use call tracking to optimize affiliate marketing campaigns
Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean, what's not to love? You get another business to support your lead generation efforts and help you with some of the...
31 Jul 2023 in News
Average sales close rates by industry: What's a good ratio?
In an increasingly uncertain and competitive environment, sales and marketing teams are feeling the pressure to deliver more profit with less budget. You work hard on building a healthy pipeline, but do you know how many of those leads are successfully converting into satisfied customers?
27 Jul 2023 in Interviews
Insights & Impact Ep.7: The key to effective agent training
Any sales and service team will be keen to implement effective agent training programs that create top-performing agents. When a customer picks up the phone, you want to make sure the experience they get matches their expectations. You also want to make sure these calls have the outcomes you’re...
24 Jul 2023 in Digital Marketing
The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs
What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your business to the next level? Whether you want to check your team is staying compliant, perfect sales scripts, or provide...