News & views

19 Nov 2025 | 7 min read

Digital Marketing

Wasted budget – how poor lead quality increases CPL and drags down margins

Poor lead quality is one of the biggest causes of wasted budget in marketing. It looks harmless on the surface, but it slowly eats into performance, inflates CPL, and drags down...

15 Oct 2025 | 6 min read

News

A Safe and secure Hubdate: October 2025

Performance matters at Infinity. But technology also needs a secure, stable platform and safety-conscious people underpinning it. So, before we unleash some of our exciting new...

1 Oct 2025 | 7 min read

Marketing

What Is call CRO? A marketer's guide to optimizing phone conversions

Phone calls are one of the most valuable conversion channels for marketers. Yet many businesses still overlook how to optimize these conversations, relying only on digital conversation...

24 Sep 2025 | 4 min read

Marketing

From click to call to conversion: Fixing the leaks in your sales funnel

Marketers need to show value at every stage of the customer journey, including what happens after someone picks up the phone. For call-centric industries, calls are often the clearest...

17 Sep 2025 | 6 min read

Interviews Marketing

Driving Car Sales with AI: The smarter way to connect clicks to keys

AI isn’t just a buzzword anymore – it’s transforming the way dealerships sell cars. Driving car sales with AI is now about connecting every click, call, and conversation into one smart...

12 Sep 2025 | 4 min read

Marketing

Call CRO: The untapped lever to lower CPL and boost ROAS

In call-centric industries, every conversation carries weight. You can invest heavily in generating leads, but if those high-intent calls don’t convert, it eats into budgets fast....

5 Sep 2025 | 4 min read

Marketing

Conversion rate optimization for phone leads: A practical guide for marketers

When it comes to generating pipeline, phone calls are still one of the clearest signs of intent. But generating calls isn’t enough. If those conversations don’t end in sales, valuable...

3 Sep 2025 | 2 min read

News

Infinity welcomes Mark Adams as CEO to lead next phase of growth

We’re excited to share a major leadership update: Mark Adams has joined Infinity as our new Chief Executive Officer.

27 Aug 2025 | 7 min read

Marketing

Improve phone lead conversion without listening to hours of calls

When phone leads drive your pipeline, every missed conversion is wasted revenue. But how do you improve phone lead conversions without sitting through hours of call recordings? For...