News & views : PPC

26 Nov 2025 | 8 min read

PPC

The PPC blind spot: Why conversions aren’t what they seem

Here’s the uncomfortable truth: your biggest PPC blind spot isn’t in the click-through rate or your bidding strategy. It’s in the part of the customer journey you can’t see; the moment...

26 Mar 2025 | 6 min read

PPC Digital Marketing

Smart bidding for marketers: Why AI-⁠powered data is your edge

Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...

11 Feb 2025 | 7 min read

PPC Digital Marketing

PPC success stories and 2025 predictions

Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...

4 Feb 2025 | 5 min read

PPC Marketing

How to nail PPC optimization with AI-⁠powered call tracking

PPC optimization has always been a critical challenge for marketers.

28 Jan 2025 | 4 min read

PPC Marketing

AI for PPC campaign optimization: Ready to revolutionise how you work?

Managing PPC campaigns has become more complex than ever.

29 Oct 2024 | 3 min read

PPC

Get ready for Black Friday: Tips to optimize paid media campaigns

As Black Friday approaches, we know things can get a bit hectic. Shrinking budgets and pressure to deliver results mean you’ll need to make your paid media campaigns stand out this...

22 Oct 2024 | 5 min read

PPC

Using call conversion data to boost PPC performance

Ever considered using call conversion data to ramp up your PPC performance? Well, if you haven’t, you could very well be missing a big trick! We spoke with the guys at Hewitt Matthews,...

13 Feb 2020 | 4 min read

PPC

The needle movers: Three steps for PPC to drive bottom line impact with Infinity

Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be...

15 Oct 2019 | 3 min read

PPC

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback...