News & Views : Digital Marketing

Call tracking predictions for 2024 and beyond

19 Nov 2023 in ,

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers in call-centric businesses.

Driving customer conversions with call intelligence

1 Nov 2023 in

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. These days, customers expect hyper-personalized experiences, which is why marketers need to get to know their customers inside out. The good news is that’s...

Travel marketers: Ready to boost bookings in 2024?

17 Oct 2023 in

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track record in the industry.

What are call tracking metrics and why do you need them?

5 Sep 2023 in

What are call tracking metrics and why do you need them?

Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need them, and how do they help improve your bottom line?

The ultimate benefits of Artificial Intelligence (AI) for call centers

23 Aug 2023 in

The ultimate benefits of Artificial Intelligence (AI) for call centers

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen, AI for call centers helps you automate time-consuming admin tasks, improve your overall performance and, most importantly, provide...

Lead Attribution: Where are your best leads really coming from?

16 Aug 2023 in

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them? Lead attribution gives you the opportunity to understand where your best leads are...

How to use call tracking to optimize affiliate marketing campaigns

9 Aug 2023 in

How to use call tracking to optimize affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean, what's not to love? You get another business to support your lead generation efforts and help you with some of the...

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

24 Jul 2023 in

The Ultimate Guide To Call Monitoring: Tips, Tricks & FAQs

What if we told you that every single call that comes into your business, whether it’s a customer service enquiry or a sales lead, contains a goldmine of data that could take your business to the next level? Whether you want to check your team is staying compliant, perfect sales scripts, or provide...

Partnering up to deliver delightful customer experiences

5 Jul 2023 in ,

Partnering up to deliver delightful customer experiences

If you’re paying for a product or service, you want to see the results, right? Anybody would and that’s exactly what we help our partners do – clearly demonstrate the results they’re generating for their customers by helping them map the end-to-end customer journey, clear up their attribution blind...

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