6 Oct 2020 in Digital Marketing
Untangling the messy middle: Three Steps to take today
It used to be so simple. In halcyon days gone by, people would see an ad or realise they had a need, and start along a clear and linear path to purchase. For sales and marketers, it was easier to follow the funnel and make improvements. Then the 'messy middle' came along... What is the messy...
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15 Sep 2020 in Digital Marketing
What are Call Tracking Metrics and why do you need them?
Call tracking providers often wax lyrical about how their “call tracking metrics” can help you save money. You’ll see claims of having optimised PPC spend, or how they were able to reduce operational costs. But what exactly are these call tracking metrics that Infinity provides, and how can you...
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12 Aug 2020 in Digital Marketing
Infinity’s HubSpot integration: Connect calls to campaigns today!
One of our most requested integrations of all time is now live. With over 50,000 companies using it, including many Infinity clients, we are proud to welcome HubSpot to our range of tech partners.
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14 Jul 2020 in Digital Marketing
Local Business Listings: Improving yours in 2020
How often is it that a relatively simple, often one-time effort, could significantly enhance your SEO campaign’s effectiveness? Even more so in the time of a pandemic. A local business listing may not be the biggest mountain to climb in your digital strategy, but its reward-to-effort ratio makes it...
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24 Apr 2020 in Digital Marketing
Four fast tips for thumb-stopping, creative social media posts
“People thumb through an average of 300 feet of content every day in their feed (the height of the Statue of Liberty). They are making split-second decisions on whether they like your content or whether they’re going to ignore it.”
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30 Mar 2020 in Digital Marketing
The questions to ask when choosing a call tracking provider
Finding a call tracking partner is a bit like a job interview.
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25 Mar 2020 in Digital Marketing
How can debt-management companies find more clients?
Economic uncertainty acts as a catalyst for the beginning of financial problems for a multitude of people. During this time, more and more people will seek advice from debt management companies on how best to manage their finances.
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24 Mar 2020 in Digital Marketing
What do high-call rates mean to wealth management companies?
In a time of unprecedented uncertainty and sweeping change, it is never more apparent that people will be looking to speak to wealth management businesses on how best to navigate their finances in this economic climate.
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20 Mar 2020 in Digital Marketing
Three steps to kickstarting a data-led strategy that works
A report by the Boston Consulting Group found that most digitally mature businesses enjoy 20% higher returns at 30% less cost than their less digitally mature competitors.1 These businesses deliver relevant content to consumers at multiple moments across the purchase journey. Those who employ...
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