News & views : Digital Marketing

14 Mar 2022 | 3 min read

Digital Marketing

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to thelowest levels in recent historyand this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real...

7 Mar 2022 | 4 min read

Digital Marketing

Why measuring phone calls should be integral to your marketing strategy

UK budgets for digital marketing tools are due to surge by an average of £30,800 this year, with 91% of UK marketers expecting to invest even more in Martech next year.

3 Mar 2022 | 4 min read

Digital Marketing

Facebook’s Conversion API – what marketers need to know

Accurately tracking and improving campaign performance is at the top of every marketer’s wish list. Every ‘event’ that happens online can be gold dust for marketers. The greater the...

23 Feb 2022 | 2 min read

Digital Marketing

The PPC feedback loop: a vital tool for your marketing strategy

Most marketers will already be using PPC feedback loops to some extent. An effective feedback loop is a sure way to get visibility on the elements of your PPC campaigns that are either...

22 Feb 2022 | 5 min read

Digital Marketing

Why call monitoring software needs to be in your tech stack in 2022

What if this year, you could unearth customer insights that could positively impact your long-term strategy by optimising the customer journey? If that sounds up your street, then call...

16 Feb 2022 | 4 min read

Digital Marketing

Is PPC worth the money? | Infinity PPC Call Tracking

Figuring out if PPC is worth the investment is usually fairly simple for some sectors. For example, for FMCG eCommerce sites, it’s straightforward to see where each customer has come...

31 Jan 2022 | 4 min read

Digital Marketing

3 reasons why phone calls need your full attention in 2022

Throughout 2021, the customer experience became the new battleground for businesses. The pandemic caused a massive shift in the way businesses operate and connect with their customers....

25 Jan 2022 | 5 min read

Digital Marketing

Attribution Analysis in Google Analytics: How to Use & Select The Right Model

As marketing teams seek to be more strategic in how they reach their intended audiences, there are more opportunities than ever to track campaign impact and report on real ROI. But...

14 Jan 2022 | 3 min read

Digital Marketing

Are retailers underestimating the power of phone calls?

To what degree long term consumer behaviour will have been affected by the pandemic is hard to predict. But there have certainly been some notable trends that have gathered pace over...