News & Views : Digital Marketing
6 Dec 2019 in Digital Marketing
Here’s what small businesses need to know about phone calls
Running a small business can seem like juggling multiple balls, whilst standing on a tight-rope.
3 Dec 2019 in Digital Marketing
How much do robocalls cost your business?
According to a YouMail Robocall Index survey, nearly 48 billion robocalls were made in 2018. These are defined as alerts and reminders, overdue payments, telemarketing, and scams1.
27 Nov 2019 in Digital Marketing
Should I switch to Infinity?
Your computer’s turned on. Emails are loading.
14 Nov 2019 in Digital Marketing
Why are brands using print in the digital age?
Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.
4 Nov 2019 in Digital Marketing
The 8 most asked questions people have about call tracking, and their answers
At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.
25 Oct 2019 in Digital Marketing
How has digital transformation affected the contact centre?
Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of CEOs claiming that a digital enhancement has contributed to annual revenue growth2 you can see why. Especially as we...
29 Sep 2019 in Digital Marketing
Meet your new platform: Taming a fresh martech stack, fast
Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...
3 Sep 2019 in Digital Marketing
8 call recording insights your business may be missing
Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.
19 Jul 2019 in Digital Marketing
The talk of tomorrow: 7 ideas to evolve your contact centre
As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...