News & Views : Digital Marketing

Here’s what small businesses need to know about phone calls

6 Dec 2019 in

Here’s what small businesses need to know about phone calls

Running a small business can seem like juggling multiple balls, whilst standing on a tight-rope.

How much do robocalls cost your business?

3 Dec 2019 in

How much do robocalls cost your business?

According to a YouMail Robocall Index survey, nearly 48 billion robocalls were made in 2018. These are defined as alerts and reminders, overdue payments, telemarketing, and scams1.

Should I switch to Infinity?

27 Nov 2019 in

Should I switch to Infinity?

Your computer’s turned on. Emails are loading.

Why are brands using print in the digital age?

14 Nov 2019 in

Why are brands using print in the digital age?

Usually I start my Fridays by gulping down my family-sized bucket of coffee before I begin my catch-up calls with clients.

The 8 most asked questions people have about call tracking, and their answers

4 Nov 2019 in

The 8 most asked questions people have about call tracking, and their answers

At Infinity, we live and breathe call tracking. There isn’t a tick on a tracking pool mouse that we don’t know about. However, we know this isn’t the case for everyone.

How has digital transformation affected the contact centre?

25 Oct 2019 in

How has digital transformation affected the contact centre?

Digital transformation is more than just a hot buzzword. In fact, according to Smart Insights, 34% of companies have already begun a planned digital transformation1. And, with 56% of CEOs claiming that a digital enhancement has contributed to annual revenue growth2 you can see why. Especially as we...

Meet your new platform: Taming a fresh martech stack, fast

29 Sep 2019 in

Meet your new platform: Taming a fresh martech stack, fast

Gartner’s new CMO Spend Survey for 2018-2019 says that the average percentage of a CMO’s budget, allocated for martech, jumped from 22% to 29%1. This makes martech the single largest area of investment when it comes to the marketing department’s resources and programs. So how should you approach a...

8 call recording insights your business may be missing

3 Sep 2019 in

8 call recording insights your business may be missing

Aside from the obvious benefits of training and quality assurance, there are numerous insights held within business call recordings that marketing and sales departments alike can use.

The talk of tomorrow: 7 ideas to evolve your contact centre

19 Jul 2019 in

The talk of tomorrow: 7 ideas to evolve your contact centre

As brands ramp up competition for attention and wallet space, your customers could be one click away from switching to a rival. Therefore, it’s vital to differentiate yourself in a manner that’s going to be of ongoing benefit to your customers. A great one-off campaign or an irresistible...

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