Marketing gets measured at the start of a journey that finishes weeks later
An inquiry becomes a decision in principle, then an application, then underwriting, then an offer. A commercial facility or a wealth mandate takes longer still. Somewhere in there, usually early, an adviser or a broker picks up the phone and the marketing source stops traveling with the case.
So your spend gets credited with the application, the completion lands in another system weeks later, and by the time anyone reconciles the two the campaign has been switched off.
Infinity has led to a clearly trackable improvement in the efficiency of our marketing spend and influenced what we're spending our budget on.
Marketing Director, Grove & Dean
The Infinity loop
Infinity connects the conversation to the case, and the case to the campaign
What is the Infinity loop?
The Infinity Loop is how Infinity turns customer conversations into marketing performance.
Capture connects every call to the campaign, keyword and journey behind it.
Signal analyzes the conversation to identify intent, friction and value.
Prioritize ranks what matters commercially.
Activate sends those signals into the advertising, analytics and CRM systems where decisions get made.
Each cycle changes the journeys and conversations that follow, which improves the next one.
Being able to track phone calls like clicks to our website has provided such important information to making future decisions on our marketing campaigns.
Marketing Manager, New Era Debt Solutions
Activate the signals across your stack
Infinity doesn’t replace your marketing stack.
It helps every part of it perform better.
Optimize media spend
Return funded outcomes to the platforms you buy on, so bidding learns from the cases that completed rather than the applications that started.
Connect marketing to revenue
Route call data into your CRM and origination systems through our integrations and open API, and follow an inquiry through to the case it became.
Complete your reporting
Sit call data beside the rest of what you measure, by product, by channel and across your network.
NFU Mutual covers home, farm and business insurance through 295+ agencies across the UK. Working with Infinity, the team connected calls back to the campaigns and keywords that produced them, and used Smart Match to improve lead quality and lower the cost of acquisition.
100%
Of calls matched
to marketing activity
33%
Reduction in low
quality call volumes
31%
Increase in
revenue per call
Find the highest-value opportunities hiding in
your conversations
Conversation data will show you where cases fall down and what customers keep raising. Deciding which of it moves the most value, and in what order, is a job that rarely reaches the top of anyone’s list.
That’s the work our Insights & Intelligence team does. A Rapid Insights Project answers one question and comes back with a prioritized action plan, usually in two to five weeks. Professional Services keeps that analysis running, so you always know what to fix next.
Ready to follow a call through to the case it became?
Book a demo and we’ll show you what your own call data would tell you:
- Which campaigns are producing cases that complete, not applications that stall
- What those cases were worth, by product and by channel
- And what your customers are telling you about the products you sell
