Buyers and vendors ring
the same number
Agency runs two markets at once. Buyers ring about a property. Vendors ring about their own, and that second call is the start of a fee. Both arrive on the same number, into the same team, and get logged the same way.
So the campaign that earned a valuation gets no more credit than the one that produced a browser, and next quarter’s budget follows that reading.
Phone calls are vital for us, and we need to know as much as possible about why people pick up the phone. With Infinity, we have gained a crucial understanding on who the modern customer truly is, and what leads them to call us.
Marketing, Barratt Redrow
The Infinity loop
Build better campaigns with every call
What is the Infinity loop?
The Infinity Loop is how Infinity turns customer conversations into marketing performance.
Capture connects every call to the campaign, keyword and journey behind it.
Signal analyzes the conversation to identify intent, friction and value.
Prioritize ranks what matters commercially.
Activate sends those signals into the advertising, analytics and CRM systems where decisions get made.
Each cycle changes the journeys and conversations that follow, which improves the next one.
Infinity have provided us with a crucial level of insight into what’s driving quality phone calls, which represents about 65% of our inbound leads.
Digital Marketing Manager, Carter Jonas
Activate the signals across your stack
Infinity doesn’t replace your marketing stack.
It helps every part of it perform better.
Optimize media spend
Return valuation and viewing outcomes to the platforms you buy on, so budget follows the callers who transact.
Connect marketing to revenue
Route call data into your CRM through our integrations and open API, and follow an inquiry through to the instruction it became.
Complete your reporting
Sit call data beside your portal and website reporting, branch by branch and across the group.
Carter Jonas is a multi-disciplinary property consultancy with nearly 40 branches across the UK.
About 65% of their inbound leads come in via the phone, and the marketing team needed to know which channels were producing the good ones.
10.4%
Increase in rate
of quality calls
9.7%
Increase in qualified leads from PPC
2X
The percentage of calls from referral sites
1/2
The rate of missed
inbound calls
The same campaign can land differently at every branch
Conversation data will tell you why inquiries stall.
Working out whether a branch is behind on media, on handling or on stock, and which to fix first, is analysis your team may not have time for.
That’s the work our Insights & Intelligence team does. A Rapid Insights Project answers one question and comes back with a prioritized action plan, usually in two to five weeks. Professional Services keeps that analysis running, so you always know what to fix next.
Ready to see what
actually wins you instructions?
Book a demo and we’ll show you what your own call data would tell you:
- Which campaigns are bringing vendors in, not browsers
- What those inquiries were worth, branch by branch
- And what changes when your bidding can tell them apart
