Call tracking and
call analytics integrations Connect your stack.
Activate every signal.

Infinity supports 45+ native integrations across advertising and bid management, analytics, business intelligence, CRM, conversion rate optimization, affiliate and partnership marketing, and tag management, plus an open API for anything not covered.

Advertising integrations include Google Ads, Microsoft Advertising, Meta, Search Ads 360 and Campaign Manager 360. Analytics and BI integrations include GA4, Adobe Analytics, Looker and Power BI. CRM integrations include Salesforce and HubSpot.

Setup time varies by platform, and there is no single figure that applies to every Infinity integration.

Core advertising integrations with Google Ads, Microsoft Advertising and Meta can typically be connected in around 15 minutes. HubSpot can be live in under 30 minutes where standard requirements apply.

Custom attribution models, warehouse flows and bespoke API work take longer, because scope sets the timeline rather than the connector. Infinity confirms the likely effort before configuration begins.

Most native Infinity integrations are designed to be configured by marketers or marketing operations teams, using guided setup rather than custom code.

Developer support becomes useful for API work: building a custom connector, sending data to a warehouse, or connecting a proprietary platform.

Yes. Infinity sends signals to several destinations at once, because most marketing teams need the same call data in more than one place.

A single call outcome might be recorded as a conversion in Google Ads, attached to a lead record in Salesforce, and included in a GA4 report, each destination receiving only the fields relevant to it.

Infinity can share four broad types of call and conversation data: marketing source and journey, conversation intent, conversation outcomes, and revenue value.

Source and journey data covers the campaign, channel, keyword, advert and on-site behavior before the call. Intent and outcome data comes from Smart Outcomes and Conversation Analytics, and revenue data from Smart Match or a connected CRM. Which fields a platform receives depends on what it supports and how the customer configures it.

Availability depends on the Infinity package and the capabilities in use, because some integrations rely on products such as Smart Outcomes or Smart Match to generate the signal being sent. The Meta integration, for example, is included with pro and enterprise accounts.

Infinity sends call and goal actions from Infinity into Google Ads, bringing phone conversions and offline outcomes into campaign measurement and bidding.

Call Tracking identifies the campaign, advert and keyword behind each call. Relevant outcomes are then recorded as events in Google Ads, so campaigns learn from meaningful actions such as quote requests, appointments or purchases rather than treating every call as equal. Revenue can be sent through as goal value.

Call outcome signals tell an advertising platform what actually happened during a conversation, rather than only that a conversation took place.

Generic signals, such as every call or every call over a set duration, mix genuine prospects with service inquiries and low-quality leads. Outcome-level signals such as a booked appointment or a qualified opportunity give bidding systems a clearer definition of success.

Budget then moves towards the campaigns and keywords producing commercial outcomes, and away from those producing activity.

Infinity shares customer conversation events with Meta through the Meta Conversions API, creating a server-side connection between call data and Meta’s advertising systems.

Because the connection is server-side, it reduces reliance on browser-based tracking alone. Call goals recorded in Infinity become available in Meta Ads, including conversation outcomes, revenue values and keywords mentioned on the call. Lookalike audiences can then be built from the customers who called and bought, which is where paid social gains most from call data.

Yes, where revenue data is available and the destination platform supports value-based conversions.

Infinity connects calls to actual sales value through Smart Match or a connected CRM, and that value passes into campaign optimization. Two campaigns can each generate ten conversions while one produces far more revenue; passing the value in gives the platform the context to tell them apart.

Infinity creates the revenue signal. The advertising platform decides how to act on it.

Infinity pushes calls into Salesforce and can display key caller information to agents in real time through a screenpop, so acquisition context sits alongside leads, contacts and opportunities.

The campaign, channel and keyword behind an inquiry, the conversation outcome and, where Smart Match or CRM revenue data is in place, the value of the resulting sale can all be attached to the record. Sales outcomes recorded in Salesforce can also be fed back into media optimization.

Infinity pushes phone calls into HubSpot, where they surface on the timeline for the contact in question. Where standard requirements apply, the integration can be live in under 30 minutes.

Call data can enrich contact records with acquisition context and trigger HubSpot workflows based on call activity or conversation outcome, which makes a phone conversation a usable trigger rather than an event happening outside the system.

Yes. Call activity and conversation outcomes can be used as triggers inside connected CRM and marketing automation platforms.

Typical uses include alerting a sales owner when a high-intent call arrives, starting a follow-up sequence after an unresolved call, or suppressing a nurture program once a prospect has spoken to someone. The trigger logic lives in the CRM. Infinity supplies the signal that fires it.

Yes, and it is one of the main reasons marketing teams use a CRM integration.

Infinity attaches the originating campaign, channel and keyword to the call, and the CRM records what happened next: whether the enquiry became an opportunity, and what it was worth. Smart Match can do the same directly from a sales file where no full CRM connection exists.

Yes, where the CRM holds the outcome and the advertising platform supports offline conversion import.

This is what makes the loop continuous. A sale recorded weeks after the original click goes back to the platform that generated it, so the campaign learns from the commercial result rather than the initial enquiry. It matters most in longer buying cycles.

Infinity sends goals and phone call data into GA4 in real time, along with call type and transaction value, so phone conversions appear alongside online conversions in the same reporting.

Because those calls are already attributed to the campaign, channel and keyword behind them, GA4 can reflect the full set of conversions a campaign generated. Individual calls and goals record as events, with geographic location and an option for ecommerce data.

Yes, where the value is available and the destination platform supports it. Revenue connected to a call through Smart Match or a CRM can be sent into analytics and BI tools alongside the call event.

This changes what analytics can answer. Instead of comparing channels on conversion counts, teams compare them on the revenue behind those conversions, which frequently reorders the ranking.

Yes. Infinity connects to business intelligence environments including Looker and Power BI, and the open API supports flows into data warehouses and data lakes.

This suits teams who model performance outside their advertising and analytics platforms: custom attribution, call data blended with sales and finance data, or a single reporting layer for the business.

Integrations improve marketing attribution by making sure the conversions that happen over the phone are present in the systems where attribution is calculated.

Attribution models can only allocate credit to the conversions they can see. When a meaningful share of inquiries and sales happen on a call, models built on web conversions alone will systematically undervalue the channels generating those calls.

Connecting call, outcome and revenue data into analytics, CRM and advertising platforms closes that gap, and lets one definition of value apply across all three.

Yes. Infinity provides a secure REST API that gives technical teams access to call, conversation, outcome and revenue data.

It exists for the cases native connectors do not cover: proprietary platforms, custom data models, custom reporting environments and internal automation.

The Infinity API provides access to call and conversation data, including the marketing source and journey behind each call, conversation intent and outcomes, and associated revenue values where those are connected.

This is the same underlying data the native integrations use, made available for teams who want to shape it themselves.

Yes. The open API is designed for exactly that, and it is the route most technical teams take when no native connector exists for their platform.

Common examples include connectors to internal systems, flows into a warehouse or data lake, bespoke dashboards, custom attribution models, and automation triggered inside a proprietary workflow tool. Organizations running an in-house or heavily customized CRM use it for the same reason.

Native integrations make common activation fast. The open API makes bespoke activation possible.

API access is authenticated and controlled, and Infinity operates ISO 27001-certified information security across the platform.

Data shared through an integration is limited to the fields required by that destination, and Infinity operates ISO 27001-certified information security across the platform.

Yes. Infinity holds ISO 27001 certification for information security, and is both a Google Cloud Partner and a Meta Business Partner.

For teams evaluating a data integration this matters, because call recordings and conversation data are among the more sensitive datasets a marketing platform will hold.

Yes. Integrations are configured per destination, so customers choose which events and fields go to which platform.

This is a necessity rather than a preference. An advertising platform needs a conversion event and a value. A CRM needs record-level context. A BI tool may need the full dataset.