Success is in the details
Understanding what influences a customer journey is a challenge that no marketing department can afford to ignore. If your business receives sales or support calls, it's your responsibility to measure ROI with a clear vision of their origin and performance.
If you're spending on PPC, investing on a new range of brochures, or assessing the impact of a PR agency, Infinity will tell you which activity has been leading to calls and what their outcomes are.
Call tracking will link every phone call to the source and journey that preceded it.
"Our clients in education use Infinity to accurately attribute where inbound phone calls are coming from to give a more complete picture of cost per lead, and ultimately per student."
Vice President Digital Media | CloudControlMedia
Discover what's really working.
Track precisely which channels are responsible for calls, as well as the keywords, sources, and web pages that played a role. CRM integrations also track revenue back to specific activity, highlighting where to spend your budget and where to cut back.
Track calls from online and offline.
Any channel where you are using a phone number needs to be tracked to assign the impact it's having. Infinity provides both dynamic and fixed numbers to suit whatever marketing strategy you wish and ensures you know the effect it's having.
From local to global.
Whether you need local phone numbers for segmenting your location-based marketing, or want to implement call tracking across worldwide activity, Infinity has you covered. We support over 75 countries covering The Americas, EMEA, and Asia Pacific.
See the full online journey.
Learn which pages a caller has viewed, on multiple visits, and find answers to the customer journey questions that matter to you. Gain a true understanding of what's driving ROI, and how you can generate more.
What was the real impact?
Once you know where your calls came from, you need to know what happened on them. Did you drive a sale, enquiry, or a booking? Are callers mentioning high value products? How are they talking about your brand? Infinity’s Conversation Analytics platform will highlight what matters.
marketing tech stack
For seamless, informed marketing, Infinity easily integrates with over 45 software partners, such as Google, Adobe, Salesforce, Webtrends, Optimizely, Qubit and plenty more. Automate actions at scale in confidence that it's powered by data you can rely on. Our integrations cover a mix of areas:
- Tag management
- PPC bids
- Social media platforms
- AB testing
"Infinity has made it possible to identify the sources
responsible for thousands of our patients that we couldn't before."
CRM and Business Analytics Manager | Promises Behavioral Health
Contact center integration
Vital data on why people call your business is locked within contact centers, and unfortunately most marketing departments aren't tapping into these pivotal insights.
Infinity makes gathering the customer journeys and call quality straightforward, giving you clear guidance on how to optimize your marketing.
See the contact center and marketing technology platforms Infinity partners with.