Call tracking for marketing

Infinity’s call tracking software shows exactly which marketing channels, campaigns, and keywords drive phone calls – so you can double down on what deliversresults and stop funding what doesn’t. You’ll finally connect marketing efforts to real outcomes and defend your marketing dollars with proof.

You get a full tracking solution built for marketers: inbound call tracking, tracking numbers with dynamic number insertion, and tracking features like call analysis and call outcomes – so you can track calls, understand the customer journey, and confidently measure campaign effectiveness.

By pairing incoming calls with what happened online, Infinity helps your sales team see the context behind every conversation to improve customer experience and make it easier to prioritize the right follow-ups. Clear insights → smarter actions → better results.

It can! Infinity sends rich call recordings and can analyze call data straight into your existing dashboards, from Google Ads and GA4 to your CRM. You’ll see how marketing strategies and calls contribute to conversions, giving you a single view of performance across every touchpoint.

Infinity gives marketing agencies a flexible call tracking system built to handle multiple phone numbers and high inbound phone call volumes. The call tracking solution automatically attributes calls back to their campaigns – helping teams prove ROI, optimize spend, and show clients exactly where results are coming from.

Yes, when Infinity is connected to your phone system or a supported telephony provider, it can automatically route calls using rules like campaign, location, time of day or agent availability.

That means tracked campaigns can push callers straight to the right people (local stores, sales teams, or service desks), reducing missed calls and speeding up follow-ups. If you don’t already have a telephony integration, Infinity’s onboarding team can advise the best setup for your stack.