12 Sep 2023 in Marketing
What is call tracking and why should marketers use it?
The digital revolution has brought many benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers can engage with brands across a variety of touchpoints, from the ...
5 Sep 2023 in Digital Marketing
What are call tracking metrics and why do you need them?
Any call tracking provider will always be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need ...
30 Aug 2023 in Interviews
Insights & Impact Ep.8: How to drive conversions with agent coaching
In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every sales leader knows how important effective agent coaching is, ...