There’s a price above which nobody clicks buy
Every retailer has a threshold. Below it, people order online without thinking. Above it they want to speak to someone first, and the bigger the order the more certain that becomes. It isn’t reluctance to use your website – a kitchen has to fit, and a delivery has to arrive on Thursday morning.
Which means the campaigns driving your highest-value orders report as your weakest performers, and next quarter’s budget follows that reading.
Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before, as well as seeing how we can get even better results in the future.
Ecommerce Manager, Southern Sheeting
The Infinity loop
Infinity turns every sales call into a better next campaign
What is the Infinity loop?
The Infinity Loop is how Infinity turns customer conversations into marketing performance.
Capture connects every call to the campaign, keyword and journey behind it.
Signal analyzes the conversation to identify intent, friction and value.
Prioritize ranks what matters commercially.
Activate sends those signals into the advertising, analytics and CRM systems where decisions get made.
Each cycle changes the journeys and conversations that follow, which improves the next one.
Companies need to understand why the phone is ringing, and Infinity gives us that answer.
Director of Digital Services, Stannah International
Activate the signals across your stack
Infinity doesn’t replace your marketing stack.
It helps every part of it perform better.
Optimize media spend
Send order outcomes back to the platforms you use to reach buyers, so bidding learns from what was actually bought.
Connect marketing to revenue
Route call and order data into your CRM through our integrations and open API. See which campaigns shifted stock and make decisions that drive profit not traffic.
Complete your reporting
Sit call data beside the rest of what you measure, by store, by region and across the group.
Stannah provides stairlifts, escalators and cranes for the home and workplace across over 50 markets.
Approximately 85% of Stannah’s digital leads were coming in from phone calls, and there was no clear view of what triggered them. Working with Infinity, it separated service calls from sales calls, routed inquiries to the right teams, and attributed offline contacts to the digital sources behind them.
35%
Boost in calls
from PPC
20%
Reduction in low-value
calls from PPC
28%
Increase in
the conversion rate
Tens of thousands of calls now attributed to specific offline sources, where before Infinity there was zero attribution
Knowing which barrier costs you most is a job in itself
Conversation data will tell you why orders stall. Working out which reason is costing you most, in which category, and what to fix first, is analysis your team may not have time for.
That's the work our Insights & Intelligence team does. A Rapid Insights Project answers one question and comes back with a prioritized action plan, usually in two to five weeks. Professional Services keeps that analysis running, so you always know what to fix next.
Ready to see what
closing that gap is worth?
Book a demo and we’ll show you what your own call data would tell you:
- Which campaigns are producing orders your basket never recorded
- What those orders were worth, by category and by store
- And what changes when your bidding can see them
