Call Tracking


Before the call

If your business drives sales via the phone, you need to know what's making it ring. By clearly seeing the journeys behind every call, Infinity call tracking is ideal for marketers who want to deliver real value with their work while identifying areas where costs can be reduced.

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Conversation Analytics

Infinity Conversion Analytics Infinity-Homepage-CA-Diagram

During the call

Infinity’s Conversation Analytics suite shines a light on the many truths contained within every phone call you make or receive. Customise dashboards and scorecards to unlock smoother customer experiences, strategic agility, and shorter agent ramps.

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Smart Match


After the call

Smart Match is the fastest and easiest way to link call revenue to marketing activity and pinpoint where your most valuable calls are coming from. With it, you can easily understand which campaigns are driving your most valuable calls and take optimisation to the next level.

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  1. Discover the real, needle-moving insights that Infinity delivered during the first few months of COVID-19 Find out more

  2. How did Infinity connect 17,000 of Vodafone’s sales calls to the affiliate partner responsible? Find out more

  3. The results are immediate, and we are learning things that we didn't know before Find out more

  4. The main benefit of having Infinity is knowing exactly which keywords are driving quality calls from PPC Find out more

Invest in marketing

Infinity call tracking joins up your user journeys giving full visibility into what's driving awareness, engagement and conversion to optimise your market investment and enable you to focus on what matters most.

Accelerate your sales
Accelerate your sales

Infinity deliver deeper data insights and custom scorecards for smarter selling, stay several steps ahead by understanding the context around the conversation to close quicker, larger deals.

Optimise operations

Infinity take understanding your customers to the next level, identify the key issues driving call volume, deliver consistent customer experiences and focus on the conversations that really matter.

Create better experiences

Infinity help you create the frictionless experiences customers crave. By giving you the insights needed to identify and turn negative experiences into positive ones, you can delight your customers and produce successful outcomes time and time again.

Flexibility for the modern marketer's tech stack

Infinity integrates with your existing marketing analytics, bid management, automation tools and CRM for enhanced reporting and further optimisation of campaigns.

Our expansive range of 45+ integrations and our easy-to-use API will let you get your call intelligence where you need it.

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News and views

Call tracking predictions for 2024 and beyond

19 Nov 2023 in ,

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers working in call-centric businesses.

Driving customer conversions with call intelligence

1 Nov 2023 in

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised experiences, which is why marketers need to get to know their ...

Insights from the experts on CRO marketing

24 Oct 2023 in

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, ...

Call intelligence can be transformational to your business. Contact us today.

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0333 0600 118