7 Dec 2022 in Marketing
4 essential call tracking metrics you should be measuring
How many calls does your call centre handle on any given day? Of those calls, how many of them could you confidently say were existing customers and first-time callers? Did they come direct from your website, a Google ad, or did they find you ...
5 Dec 2022 in Marketing
Customer experience: creating the calm in the chaos
Almost half of consumers agree they have been on the end of a poor call in the last 6 months, according to our recent Moments That Matter survey. Call centres often represent the only form of real human interaction with a brand, having the ability ...
30 Nov 2022 in Marketing
How to supercharge your customer engagement strategy [with examples]
Every relationship involves give and take. You cook dinner; your partner does the dishes. You take your dog for a walk; they don’t chew your slippers. The same is true of business, if you want your customers to remain loyal, you need to demonstrate ...