eBooks

Making your PPC campaigns more profitable in 2023

If you're a PPC marketer, connecting clicks to revenue is easy when your customer’s journey takes place online only – but what happens when your customer’s purchase offline?

Every conversation is a moment that matters

Our Whitepaper takes a deep dive into consumers’ interactions with brands, uncovering eye-opening insight into the real impact negative call experiences have on behaviours, reputations, and revenue.

New opportunities, new horizons

As the travel industry starts to welcome back guests, there’s never been a better time to make every moment count. Are you ready to discover how travel brands can fly high with our new eBook?

Why calls are the new fuel for your sales machine

Our Smart Guide - Automotive // Vol 01 highlights how dealers can carve out a clear path to their showrooms and make sure they don’t stall in their post-pandemic recovery.

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Turning calls into conversions: for contact centres

If you’re a contact centre leader, every conversation your agents have matters. Find out how to extract rich customer insights from every type of call and turn those ‘ring, rings’ into ‘kerchings’.

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Turning calls into conversions: for marketers

A marketer’s role is to measure, improve and move your customers to purchase. Discover how you can use your calls to unlock insights to help you turn your customers into lifelong, loyal converts.

Open doors: Eight tech trends for marketing new homes

With the UK government setting out ambitious plans to build 300,000 homes a year in England alone, the question must be asked, how can you sell them all? Here's the tech trends that will help.

The empathy touchpoint

Buying a home is a monumental time in a person’s life. As a high-value investment, it’s crucial that mortgage lenders are equipped to seamlessly deal with their customer’s concerns.

Embracing innovation: the data-driven future of law 2022

Technology is an engine for increased efficiency. Find out how legal teams can use it to drive value, reduce margins of error and optimise client acquisition.

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Re-inventing the insurance buyer's customer experience 2022

Insurance buyers are crying out for connected customer experiences. Find out how you can deliver them and boost revenue in the process.

How retailers can unlock more profit with conversations

How can call intelligence place retailers on a firm financial footing? Our eBook explains how you can improve the customer journey and, delight, convert and profit from customers – all from your phone conversations.

Optimising the automotive customer's experience

It’s critical for automotive dealers to do everything they can to maximise revenue. Our eBook explains how you can boost your service-to-sales performance, retain customers, and drive up the customers’ experience.

A hotelier's guide to turning conversations into reservations

We share how new tech can be used to reduce customer acquisition costs, accelerate sales, and improve quality of service.

Call intelligence trends shaping the near future for housebuilders

Demand for new houses climbed to unprecedented levels in the UK in the second half of 2020. How can housebuilders capitalise on this?

How to create and measure powerful social media adverts

Global lockdowns have led to social media usage skyrocketing across all major platforms, are you ready?

The digital future of law firm marketing

We explore what digital transformation might mean for the future of legal practice and law firm clients.

Insurance customer expectations and optimising their experience

Insurers had to embrace technology in 2020 at an accelerated rate, so which trends will shape the coming years?

Why healthcare can't wait for digital transformation

The pandemic has put enormous strain on the NHS and private sectors but how has it helped develop digital advances?

Six marketing macro trends for winning in 2021

2021 will only be a better year if we take steps to make it one. So here's six big pictures for marketers to focus on.

Optimising mortgage buying journeys for 2021

What innovations and trends will shape the coming years, and why is it important to act quickly?

More Than Keywords: 15 Fast tips for more clickable PPC copy

Expert copywriter Dave Harland shares his tips on how to craft attention-grabbing copy

Evolved Normal: How marketers can build a better tomorrow

What are the tactical, strategic, and cultural changes from 2020 that marketers should adopt long term?

How travel brands can grow in 2021 and beyond

As the travel industry looks to the future, we look at how to approach a new industry landscape.

Journeying onwards in 2021 for the automotive industry

Buying a car has changed a lot, so how can you ensure that test drives, even those that are virtual, can seal the deal?

Four tips for better ROI in the pest control industry

When people have an infestation, they want to pick up the phone to speak to someone right away. How can you ensure it's you they call?

Call tracking for marketers

Purchase journeys are complex. These journeys need to be understood and streamlined to avoid wasted spend. This eBook explains why call tracking plays a crucial role in unlocking insights to improve customer journeys.

Optimising digital budgets in healthcare

Healthcare marketers have a growing wealth of digital opportunities ahead of them, but many are often slow to adopt new technologies. Get up to speed with what matters with our eBook on Healthcare marketing.

Marketing Care Homes: Four digital marketing strategies to boost occupancy

When someone wants a care home for their loved one, you need to be able to help, comfort, and inform them to build trust. How can your digital strategy help?

The Future CMO Report

The 'Future CMO Report' explores the need for CMOs to explore and upskill in key job areas and how exactly they can do that.

The marketers guide to creating desirable brands

The brands that stand the test of time are the ones with a loyal fan base. But, how do you create such loyalty and desirability? Here's how.

Eight travel industry trends to drive success

With economic and political uncertanty rife, what are the latest travel trends you need to know to drive success in your company?

Online universities: attribution cheat sheet

You want to be the university they dream of going to, but where do applicants discover you? Download our five-point cheat sheet to get to the front of the class.

Protecting tomorrow: Seven questions insurers need to answer to drive innovation

Standing still is not an option in insurance. As customer expectations are continously evolving, insurance providers need to deliver an experience that matches those expectations. But where to begin? Here's some questions to get you started.

Tracking for victory

Call intelligence is not a one-dimensional science, but that doesn't mean building a strategy has to be rocket science. Learn the different options available to you, when to use them, and why in our handy guide.

Infinite ignition: Driving best practice in automotive digital marketing

There has never been a wider variety of paths to buying a car, Here's some of the key trends in automotive marketing including input from automotive brands such as Mazda, Porsche, McLaren, and Mitsubishi.

Fuelling success: A guide to call tracking in the automotive industry

Basic forms of call tracking have been used in the automotive industry for over 20 years. But clinging to the practices of the past risks missing out of revenue and wasting substantial amounts of budget. It's time to get up to speed.

Five travel industry trends to drive success

Do you work in the travel industry? Infinity has partnered with award-winning travel industry journalist Benjamin Coren to produce our handy in-depth guide on the key trends to connect with travellers.

Better experiences, deeper relationships

See how to remain competitve and operating at peak performance with our expert eBook on reducing costs in the banking sector

An introduction to marketing attribution

It's irresponsible for any modern marketer to be spending their budget without a clear attribution picture. Ensure you are not out of the loop with our comprehensive guide.

From Google Call Conversions to advanced call tracking

When a brand reaches a certain point, a basic solution simply won't do anymore. Discover how to identify when you're ready to upgrade.

Unlock the crucial benefits call tracking delivers to marketers