eBooks

The Future CMO Report
The Future CMO Report

The 'Future CMO Report' explores the need for CMOs to explore and upskill in key job areas and how exactly they can do that.

The marketers guide to creating desirable brands
The marketers guide to creating desirable brands

The brands that stand the test of time are the ones with a loyal fan base. But, how do you create such loyalty and desirability? Here's how.

Eight travel industry trends to drive success
Eight travel industry trends to drive success

With economic and political uncertanty rife, what are the latest travel trends you need to know to drive success in your company?

Call tracking for marketers
Call tracking for marketers

Purchase journeys evolve over time and are often different, especially across markets, products, and other complexities. These journeys need to be understood and streamlined to avoid wasted spend, call tracking plays a crucial role in unlocking insights that improve those journeys.

Open doors: Eight top tech trends for marketing new homes
Open doors: Eight top tech trends for marketing new homes

With the UK government setting out ambitious plans to build 300,000 homes a year in England alone, the question must be asked, how can you sell them all? Here's the tech trends that will help

Protecting tomorrow: 7 questions insurers need to answer to drive innovation
Protecting tomorrow: 7 questions insurers need to answer to drive innovation

Standing still is not an option in insurance. As customer expectations are continously evolving, insurance providers need to deliver an experience that matches those expectations. But where to begin? Here's some questions to get you started.

Excellence in healthcare: Five practical steps for efficient digital marketing
Excellence in healthcare: Five practical steps for efficient digital marketing

Healthcare marketers have a growing wealth of digital opportunities ahead of them, but many are often slow to adopt new technologies. Get up to speed with what matters with our eBook on Healthcare marketing.

Tracking for victory
Tracking for victory

Call intelligence is not a one-dimensional science, but that doesn't mean building a strategy has to be rocket science. Learn the different options available to you, when to use them, and why in our handy guide.

Infinite ignition: Driving best practice in automotive digital marketing
Infinite ignition: Driving best practice in automotive digital marketing

There has never been a wider variety of paths to buying a car, Here's some of the key trends in automotive marketing including input from automotive brands such as Mazda, Porsche, McLaren, and Mitsubishi.

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