What is Smart Match?

Smart Match is powerful call attribution software that brings ROI analysis back into the hands of the marketer. There’s no need to rely on data from other departments, or on additional IT support. This makes it the fastest and easiest way to link call revenue to marketing activity.


All it takes is a simple CSV upload

All you have to do is upload a CSV sales report. Then, our Smart Match algorithm matches the sales data to the call, showing which activity has generated revenue so you can nail marketing attribution every time.


The Infinity platform

Infinity empowers businesses to sell more, streamline operational processes, and optimise marketing budgets. Infinity is a cloud-based call intelligence platform, and an integral part of the technology stack for marketing, sales, and contact centres.

Automate bidding and share insight with some super “Smart” integrations

Using any of our integrations, Smart Match insights can also be sent to external analytics and bidding tools. As a result, you get enhanced reporting and you can further optimise marketing campaigns.

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Using Smart Match, we’ve been able to show the value that our marketing work has been delivering in places where we couldn’t before.

Jo Morfield
eCommerce Manager, Southern Sheeting


Power up your Paid Search with Smart Match

Find out how Smart Match and a healthy dose of agency insight will help you boost lead quality and ROAS with our cheat sheet.

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Reduced cost

Lower your cost of acquiring a customer boost the value of your average order


Total visibility

Identify under-performing activity optimise both digital and offline campaigns


More control

Take back control of ROI analysis unlock insights without the need for IT support


Fully integrated

Share call revenue data across your tech stack or enhanced reporting and smarter bidding.


The best call attribution software for global businesses

Because we work with global businesses, we’ve made sure our product is available in over 75 territories worldwide.

This means you’ll understand how inbound calls are coming into your business from all over the world. We provide trusted local numbers, so you’ll see which marketing campaigns are performing well and driving sales in specific geographies.


Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us.

Simon Hoe
Global Head of Digital Marketing, Cruise 1st

Getting started is easy


30 minutes

Our dedicated team of Customer Success Managers and Support Specialists will work closely with you to make sure you get the best possible results from Infinity from day one.

We’re always on-hand to provide solutions tailored to your specific use cases, and we offer ongoing support with regular training sessions to continuously drive value.


15 minutes

Deploy JS code to your site

Paste the code that powers our call attribution software into your website


30 minutes

Setup integrations

Use our range of 45+ integrations and easy-to-use API to get your call conversion data where you need it


30 minutes

Testing completed by Infinity

Let our team verify that your installation and integrations have been set up correctly


Go live!

Receive game-changing insights that will help you make the right call when deciding where to invest


Track, analyse, and optimise your marketing performance with our advanced call intelligence platform and flexible pricing. Whatever challenges your business faces, we're happy to dial up a package tailored to your needs.

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Get the most from your Infinity installation

Our award-winning customer success team are ready to help you get started. With their support, you'll master sales call attribution in no time.

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The leading choice for brands and agencies across the world, we're rated 4.7 out of 5 stars on G2


Smart Match product guide

Learn how to unlock smarter decision-making

Find out how Smart Match can help you see the ROI on every sales call, from every channel, in four super-⁠simple steps.

Read the guide

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