Discover how Ramsay Health Care used call tracking to help them roll out better customer experiences to all 32 hospitals. Learn more about it here.
14%
increase in the ratio of visits to calls
22%
boost in year-on-year calls
74%
reduction in missed calls from patients
Clarity
See all the digital touchpoints that led to a call
Infinity's call tracking gives you a unique insight into every customer's journey from their initial online research, through to booking an appointment. Identify which conversion points are succeeding (and which are not) to optimise marketing campaigns.
Vision
Link bookings directly to customer behaviour
Infinity integrates easily with your appointment booking system to monitor how many of your tracked inbound calls resulted in appointments. This gives you a clear picture on the return on investment your marketing is generating.
Segment
Isolate performance by region or clinic
If you have multiple locations or campaigns, get a granular view on their performance with Infinity's segmentation capabilities. Make sure that local nuances and opportunities aren't missed.
Optimisation
Track PPC campaigns at keyword level
Infinity tells you what keywords, web pages, and marketing sources led to revenue-generating calls. Harness this intel to create campaigns that drive more leads without spending more money.
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Discover how leading optician Specsavers were able to reduce CPA 32% with call tracking.
Never miss an opportunity
Set up missed call alerts in Infinity to make sure no potential high value clients are missed during peak times like lunchtimes or evenings. Additionally, calls can be forwarded to other locations or mobiles during certain hours to ensure maximum availability.
See what makes your high-flyers fly so high
Your call staff handle people contacting you will make a big difference in how comfortable patients are in getting treated with you. Infinity’s Scorecards and Agent ID features help you pinpoint what tactics make your top-performers fly so high. Train your teams by showing them what worked and share best practice.
By highlighting key areas of improvement, we’ve been able to adapt our paid media strategy to save money and drive up conversions.
Rachael Harker
Digital Performance Manager, Specsavers
Ready to join the healthcare brands that trust Infinity?
Optimising digital budgets in healthcare
With a growing number of people wanting to discuss healthcare, it's vital to give them the information, reassurance, and comfort they need.