Want to know why Infinity is the call analytics platform of choice for major utility businesses?
Light up the customer journey with call tracking
Infinity shows you what’s responsible for making people pick up the phone. By automatically monitoring 100% of your calls and matching them to their source, it will help you fuel your growth and power up customer satisfaction.
Electrify your new business pipeline
Reduce marketing waste
Build a team of sales and support superstars
Improve customer experience and engagement
Understanding what happens once a customer passes from the online experience to the offline experience helps us get the best out of our marketing spend.
Adrian Maguire, Head of Analytics and Optimisation
Before the call
Infinity’s call tracking for utility businesses will show you which campaigns and keywords are pulling people into your pipeline. You’ll be able to see which marketing tactics you need to prioritise, and which are burning budget.
During the call
Conversation Analytics will feed you the intel you need to improve customer engagement and win consumer confidence. You’ll hear the unfiltered truth on your agents’ strengths and weaknesses and be able to share focussed feedback that will help you build a team of sales and support superstars.
After the call
By mapping calls and their sources to the outcomes you care about, you can keep your marketing spend in check. Smart Match pinpoints your most valuable calls in four simple steps, helping you spend less time wrangling data and more time delivering the perfect plan.
I have worked with a number of call tracking systems and I’ve found Infinity to be by far the most informative and comprehensive system available.
Guy Mains
PPC Manager | Opus Energy, Mediaworks
Key features for utility businesses
Scorecards
Build a team of sales and support superstars
Custom built scorecards will help you understand how well agents are engaging customers. Understanding how to construct the perfect call experience to win more customers and effortlessly drive renewal rate growth has never been so simple!
Peak time
Optimise your schedules and cut wait time
Infinity identifies when call demand is highest, and when you're keeping people waiting for the longest. Utility companies see their average ‘on hold' time drop by 32% in their first year with us.
Missed call alerts
Never miss an opportunity again
Infinity’s utility call tracking flags when a call gets missed and automatically sends your agents the details they can make sure you get to engage a new customer before your competitors.
Spotlight
Discover trends before they become old news
Automatically highlight conversation trends before you know you have them. Discover more about what customers really want, and use your findings to:
- Improve service
- Create compelling promotions
- Operate more efficiently
Call Outcomes
See the keywords that lead to the outcomes you care about
Pinpoint the keywords or phrases that lead to the outcomes you want. With Infinity, you can connect marketing tactics and sales scripts to booking so you can focus on what works best to:
- Attribute outcomes to paid social and search activity
- Identify traits of successful calls to train your team
- Optimise marketing tactics for improved ROI
Visitor trace
Arm your agents
With call tracking, you see what happens before a caller picks up the phone. Feed your team this intel in real-time to help them provide tailored experiences and offer relevant suggestions.
Missing something?
Our products are regularly updated and new features can be suggested via your customer success representative.
Infinity is big a step up from our last partner. They offer greater data detail, but the real stand out difference is the customer service. They’re driving our business forward.
Joe Bloomfield
Paid Digital, Data & Analytics Manager
New to the world of call analytics?
If you’re keen to learn how call tracking and Conversation Analytics will help you transform your marketing, service levels, and reputation, check out these quick guides.
Cheat sheet: Bid Smarter
Learn how to level up your paid media performance with call conversion data. Discover how
Cheat sheet: 5 tips for getting started with call tracking
Find out how easy it is to start unlocking the rich insight from your call data. Grab your cheat sheet
The ultimate guide to call monitoring
Discover how automating your call monitoring will save time and improve experiences. Find out more