Utilities solutions Call tracking powers real change for utilities and energy providers

Whether you're a gas company looking to improve your digital ROI, or you want to be the leading name for customer centricity in electricity, call tracking delivers results. Infinity works with both “Big Six” brands and newer suppliers to the market, setting exceptional standards for both service and results.

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Discover how to light up your customer journey

According to Ofgem, over 5.8 million customers have switched electricity supplier in the last year and 4.7 million have switched for gas. This highlights both the importance of improving customer satisfaction, and being operationally efficient enough to maintain competitive prices.

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British Gas Business

"The main benefit of having Infinity is knowing exactly which keywords are driving quality calls from PPC. Infinity is well integrated with Google Ads and their support team has worked hard to give us those vital insights."

Simone Pignatelli
Senior Digital Acquisition Manager | British Gas Business

  1. Loyalty What would a 1% improvement in your renewal rate mean?

    Infinity's Conversation Analytics suite picks out the calls that went well and the ones that didn't, at scale. Use this insight to improve the outcomes of your calls, and reduce the number of your customers who switch.

  2. Smarter PPC Ensure your budget goes towards what works

    Infinity tells you what keywords, web pages, and marketing sources led to revenue-generating calls. British Gas used this data to reduce their PPC costs by 15% without any negative effect on their profits.

  3. Efficient Get to the phone faster, without wasting budget

    Use Infinity to identify when call demand is highest, and when you're keeping people waiting for the longest. Infinity's utilities and energy companies see their average ‘on hold' time drop by 32% in their first year with us.

  4. Vision What if you could serve every caller 30 seconds faster?

    88% of customers hate having to repeat information provided via another channel. Infinity connects to CRM systems and identifies user journeys to help you deliver a more informed level of service.

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Sculpt your support

By seeing the whole customer journey that leads to support calls, you will know where browsers are more likely to leave your website to call you. Sometimes a call is necessary, but for more simple issues Infinity can help deflect calls by creating more helpful website experiences.

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Fits your tech stack

Fits your tech stack

Infinity gives a warm welcome to over 45 other partners, as we integrate with key marketing and operations platforms from Google, Salesforce, Adobe, and many more. We are also adding more all the time, constantly helping clients streamline, optimise, and improve in new ways.

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Opus Energy/MediaWorks

"I have found Infinity by far the most informative and comprehensive call tracking system available. Infinity provides me with thorough and in-depth analysis not just for the PPC accounts I manage, but also for the SEO Manager for his analysis"

Guy Mains
PPC Manager | Opus Energy/MediaWorks

Some of the utilities brands that already trust Infinity

  1. British Gas Business
  2. Opus Energy
  3. Hop Energy
  4. Bristol Energy
eBook: Five key household trends
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What do your clients look for in their home...

...and why does this matter to you? Discover five key household trends, and how you can use them to your advantage in our free eBook.

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Call us today on 443-892-2600 to discuss the right package for your business or complete the form and we'll call you back.

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