The future of PPC for insurance marketers

Discover how to lower CPL and maximise ROAS with smarter data and AI

The game is changing for insurance marketers. PPC for insurance is getting tougher. Costs are climbing, competition is fierce, and customer journeys are more complex than ever.

But there’s a smarter way forward.

This guide reveals how top-performing insurance brands are future-proofing their paid search strategies with AI-powered feedback loops, driven by a critical but often overlooked signal: call conversion data.

By connecting offline calls with online campaigns, you’ll unlock better insights, sharper targeting, and real ROI. No more guesswork. Just campaigns that work harder – even while you sleep.

What you’ll learn:

Why AI tools are underperforming for many insurance marketers and how to fix it
How to build an AI-powered PPC feedback loop that feeds on real results, not just clicks
The role of call data in improving lead quality, lowering CPL, and boosting ROAS
Practical steps to plug attribution gaps and fuel better performance across channels

Key takeaways

Offline calls are the highest-value conversions in insurance – and your AI tools need that data to optimise effectively.

AI is only as good as the data it’s fed – feeding shallow metrics like clicks leads to shallow results.

Building a call-powered feedback loop transforms your PPC – with lower CPL, higher lead quality, and stronger ROI.

Get your guide

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