How does call tracking software work?
Tracking phone calls is vital for analysing which marketing activities are making customers pick up the phone.
Phone call tracking works by enabling you to assign unique tracking numbers to your marketing campaigns. When a customer picks up the phone, you’ll be able to see which activity led to the call.
Having this information makes it easier for you to sell more, streamline operational processes, and optimise marketing budgets.
That’s why Infinity’s cloud-based call tracking solution is an important tool in the tech stack for marketing, sales, customer service, and contact centres.
The Infinity platform
Infinity call tracking makes it easy to see which campaigns, channels, and keywords lead to calls. You'll also be able to pinpoint when people get in touch so you can make sure there's always somebody on hand to answer.
Integrating call tracking
into your tech stack
We've developed over 45 integrations with some of the world's leading tech providers. We work with businesses specialising in everything from behavioural analytics, bid management, and customer journey optimisation, to CRM, contact centre technology, and various other systems.
I have found Infinity to be the most informative and comprehensive call tracking system available by far.
Media Works, Opus Technology
Why use call tracking?
For a lot of businesses, phone calls are still an important part of the customer journey. Whether you’re in the travel industry, or work in utilities, being able to see what drives sales calls will massively help in optimising the end-to-end customer experience.
The best call tracking software for global businesses
Because we work with global businesses, we’ve made sure our product is available in over 75 territories worldwide.
This means you’ll understand how inbound calls are coming into your business from all over the world. We provide trusted local numbers, so you’ll see which marketing campaigns are performing well and driving sales in specific geographies.
Outbound call tracking
Track the calls you make as well as the ones you receive.
With Infinity, you can track all the sales calls that come in and go out of your business. With outbound call tracking, you can prevent missed calls and callbacks from blowing holes in your attribution.
Unlock a larger source of insight and help agents better understand a caller's journey before they pick up the phone. The result? Conversion rates go up, and so does closed-won revenue.
Infinity is our go-to solution for call tracking. We’ve found them to have the best quality of service and data on the market, while offering a competitive price.
Senior Paid Media Growth Hacker, Semetrical
Getting started is easy
Our dedicated team of Customer Success Managers and Support Specialists will work closely with you to make sure you get the best possible results from Infinity from day one.
We’re always on hand to provide solutions tailored to your specific use cases, and we offer ongoing support with regular training sessions to continuously drive value.
Deploy JS code to your site
Paste the Infinity call tracking code into your website
Use our range of 45+ integrations and easy-to-use API to get your call tracking data where you need it
Testing completed by Infinity
Let our team verify that your installation and integrations have been set up correctly
Receive game-changing insights that will help you make the right call when deciding where to invest
Track, analyse, and optimise your marketing performance with our advanced call tracking platform and flexible pricing. Whatever challenges your business faces, we're happy to dial up a package tailored to your needs.
The leading choice for brands and agencies across the world, we're rated 4.7 out of 5 stars on G2
What is call tracking?
Call tracking is the process of tracking phone calls in real‑time by using a tracking number on all collateral, including your website, landing pages, emails, and brochures. In turn, this helps you identify which activities are contributing to your business goals. Infinity’s call tracking and analytics closes a loop between online and offline activity.
5 tips for getting started with call tracking
Keen to understand how to gain insight-rich data that will help you optimise campaigns to drive real ROI? Check out our cheat sheet. It tells you exactly how to make call tracking software work for you.