Call tracking software Call Tracking that
helps marketers
improve performance

One phone number is allocated to a source, usually one number per channel. This way of doing it gives basic visibility of where a call came from. On the other hand, it won't give you any further insights or enable you to see your true return on investment.

This is similar to the basic call tracking model, but you use and assign more numbers to each campaign you run.

There are a mix of automatic and manual ways to track the outcome of inbound and outbound calls back to the source. Our Conversation Analytics platform is the most advanced way of instantly sorting calls at scale. This is because it highlights calls with a mention of specific products, service requests, or payment details.

A unique phone tracking number is assigned to a user for the length of their browsing session. This means you won’t be able to see the full visitor journey or understand previous queries or issues that may inform your next conversation.

Infinity provides this type of call tracking because of its clear vision of the full digital journey that leads to a call. See all interactions with your site across all visits (including sources, keywords, and channels) that happen before a visitor picks up the phone.

Infinity's Meta Ads integration helps you identify when a customer has called you after engaging with your paid ads on Facebook and Instagram. As a Meta Business Partner, we consistently achieve Meta's rigorous standards for our product and service.

There’s no need to change your number. When you switch call tracking on, as well as your existing number, you’ll be given a set of new numbers that will connect online customer journeys to your marketing activities and phone calls. We’ll work out how many numbers you need, and supply them all as part of your package. They’ll all route through to your existing phone lines so you won’t need to make any changes. In no time at all, you’ll have all the intel you need to make smarter marketing decisions.

If you need granular call insights across multiple locations, we'll create specific tracking pools to help you surface the intel you need. You’ll get a holistic view of call conversions and revenue, drill into performance at specific locations and, if you’re using tools like Agent Scorecards, you'll understand what performance looks like at an individual agent level.

Our global reach means we cover 75 countries including the UK, the USA, and all of Europe. So, if you want to track calls across all your locations, we'll provide the numbers you need – we can even give you numbers with local area codes! The list of countries we can serve is always growing, so if you’d like to know whether we can offer service in a particular country, let’s start a conversation.

We’ll help you scope a package that fits so you don’t pay for anything that you don’t need. You can start tracking calls for as little as £199. Get a feel for what we offer by checking out our pricing information (and work out what ROI you can expect by using our calculator. If you want more information, the best thing to do is book a demo and, while you’re checking out our platform, you can let us know what your specific requirements are and we’ll give you a tailored quote.

Google offers a simple call conversion tracking solution for PPC campaigns – but it doesn’t give you the detailed information you need to make truly informed decisions about where to focus your marketing efforts. A dedicated call tracking platform like Infinity will help you connect calls and their outcomes to every single channel you’re using – including other Search Engines like Bing. Better still, Infinity helps you unpack what happens on calls and serve up the intel that’s key to optimising your campaigns. We even send your call data directly to Google automatically, so you can build a rock-solid PPC feedback loop without having to lift a finger.

Learn more about how we work with Google

Yes! Thanks to tools like Smart Match and our extensive range of CRM integrations, we help you identify where your best and most valuable calls are coming from. Infinity attributes phone call revenue to specific campaigns, channels, and even keywords, so you’ll get a clear view of what’s working best and understand what actions you need to take to boost ROI.

We have over 45 out-of-the-box integrations ready to go. So, getting your call data where you need it won’t be a problem at all. Along with our easy-to-use APIs, our integrations make sharing your call data simple. There’s no need to get to grips with new tools or wrestle with even more reports than you are now. We’re all about serving up insight in a way that’s crystal clear, and most importantly, in a way that works for you.

Learn more about our integrations

We know everyone says their platform is the best. But we can prove it. We’re the best call tracking provider in EMEA according to G2. And they also consider us to be the ‘easiest to work with’ and say we offer users the ‘best support’. We’ve also won a ridiculous number of awards – not just for our suite of tools, but for our excellent customer service too. But don’t just take our word for it, here’s what our customers say:

“Infinity is certainly a step up from our previous partner.”
Paid Digital, Data & Analytics Manager | Homeserve

“The product capability and Hub interface are the best in breed.”
Head of Digital Marketing | Pendragon

“Infinity is our go-to for call tracking. We’ve found they have the best quality of service and data on the market.”
Senior Paid Media Growth Hacker | Semetrical

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