Nail marketing attribution with call tracking

Phone call tracking enables you to connect the customer journey to that call, giving you the insight you need to make sure you invest your budget in the things that work.


Eliminate budget waste, lower cost per lead (CPL), and maximise return on ad spend (ROAS)


Improve performance across PPC, SEO, and Paid Social


Report your true return on investment (ROI) and claim the credit you deserve

Want to see what call tracking will do for you?



Increase in conversions



More quality leads



Reduction in CPA

Call Tracking - Basics

How does call tracking software work?

Tracking phone calls is vital for analysing which marketing activities are making customers pick up the phone.

Phone call tracking works by enabling you to assign unique tracking numbers to your marketing campaigns. When a customer picks up the phone, you’ll be able to see which activity led to the call.


Having this information makes it easier for you to sell morestreamline operational processes, and  optimise marketing budgets.

That’s why Infinity’s cloud-based call tracking solution is an important tool in the tech stack for marketing, sales, customer service, and contact centres.

I have found Infinity to be the most informative and comprehensive call tracking system available by far.

Guy Mains
Media Works, Opus Technology

Why use call tracking?

For a lot of businesses, phone calls are still an important part of the customer journey. Whether you’re in the travel industry, or work in utilities, being able to see what drives sales calls will massively help in optimising the end⁠-⁠to⁠-⁠end customer experience.


The best call tracking software for global businesses

Because we work with global businesses, we’ve made sure our product is available in over 75 territories worldwide.

This means you’ll understand how inbound calls are coming into your business from all over the world. We provide trusted local numbers, so you’ll see which marketing campaigns are performing well and driving sales in specific geographies.

Outbound Call Tracking Diagram C

Outbound phone call tracking

Track the calls you make as well as the ones you receive.

With Infinity, you can track all the sales calls that come in and go out of your business. With outbound call tracking, you can prevent missed calls and callbacks from blowing holes in your attribution.

Unlock a larger source of insight and help agents better understand a caller's journey before they pick up the phone. The result? Conversion rates go up, and so does closed⁠-⁠won revenue.

Infinity is our go-to solution for call tracking. We’ve found them to have the best quality of service and data on the market, while offering a competitive price.

Josh Hatfield
Senior Paid Media Growth Hacker, Semetrical


Track, analyse, and optimise your marketing performance with our advanced call tracking platform and flexible pricing. Whatever challenges your business faces, we're happy to dial up a package tailored to your needs.

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Get the most from your Infinity installation

Our award-winning success team is ready to help you get started. With their support, you'll master call tracking in no time.

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The leading choice for brands and agencies across the world, we're rated 4.7 out of 5 stars on G2


SMB call tracking

For growing companies, unlocking the best results from marketing spend is a goal that will always pay off.

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Enterprise call tracking

Whether you want to drive revenue or reduce operational costs, the Infinity platform is a scalable answer.

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What is call tracking?

Call tracking is the process of tracking phone calls in real‑time by using a tracking number on all collateral, including your website, landing pages, emails, and brochures. In turn, this helps you identify which activities are contributing to your business goals. Infinity’s call tracking and analytics closes a loop between online and offline activity.


5 tips for getting started with call tracking

Keen to understand how to gain insight-rich data that will help you optimise campaigns to drive real ROI? Check out our cheat sheet. It tells you exactly how to make call tracking software work for you.

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Call tracking software FAQs

New to call tracking? Getting started is easy. But you’ve probably got questions before you dive in. Check out this FAQ that answers some of the most common questions we get asked about getting started with call tracking.

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