See what growth looks like
with the right package
Answer a few questions and we'll suggest a package, estimate the call revenue you can't see today and the uplift you could expect from optimising towards better calls. You'll get a summary to share with your team.
SUGGESTED PACKAGE
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- Estimated calls a month
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- Call revenue made visible, per year
- — Revenue from calls you already take but can't attribute today.
- Estimated uplift, per year
- — New revenue from optimising towards calls that convert.
- Estimated value against package cost
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Estimates use the same sector benchmarks as our Revenue Opportunity Calculator. Every business is different, so we'll refine them with you.
Get your summary
We'll send you a one-page PDF of this estimate and your suggested package, and one of our team will be in touch to check the numbers with you.
Marketers using Infinity to get more from the demand they already create
32%
Reduction
in CPA
Paid media optimisation
79%
Increase in
conversions
Conversion improvement
300%
More sales calls
and enquiries from PPC
Attribution
It's been incredible to see the amount of data and insight we've been missing.
Digital Performance Manager, Specsavers
What each package lets you do
Find the result you're after first. The feature detail is underneath.
| Outcome | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
| Prove which campaigns drive calls Call tracking and ad-platform integrations | Included | Included | Included | Included |
| Optimise paid media on call outcomes, not clicks Smart Outcomes sent to Google, Microsoft and Meta as conversions | With the AI Suite | With the AI Suite | With the AI Suite | With the AI Suite |
| Improve lead quality Intent and outcome scoring on every call | With the AI Suite | With the AI Suite | With the AI Suite | With the AI Suite |
| Optimise for revenue and prove ROI Smart Match and CRM integration | With an add-on | With an add-on | Included | Included |
| Find what's stopping callers converting Conversion Barriers | With an add-on | With an add-on | With the AI Suite | With the AI Suite |
| Route high-value callers to the right team Smart Routing | Not available | Not available | Not available | Included |
| Recover the calls you miss Smart Voice | On request | On request | On request | On request |
What's included,
and what it does for you
Everything is grouped by the job it does in the Infinity Loop: capture where calls come from, understand the signal in each call, prioritise what matters and activate it in the tools you already use.
| Feature and what it does for you | Starter | Growth | Pro | Enterprise |
|---|---|---|---|---|
CAPTURE Know where every call came from |
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| Dynamic call tracking Shows which campaign, channel, keyword and page made the phone ring, so you spend more on what works. | Included | Included | Included | Included |
| Tracking numbers Dynamic numbers that swap on your website to identify each visitor's journey. | 30 | 250 | 1,000 | 2,500+ |
| Fixed numbers Static numbers for Google Business Profile, print, radio and directories. | 10 | 100 | 500 | 1,000+ |
| Locations and brands Track separate sites, brands or regions in one account. | 1 | Up to 10 | Up to 100 | 100+ |
| International numbers Track calls in the countries you market to. | Not available | Included | Included | Included |
| Call recording Listen back to any call to check quality, coach your team and settle disputes. | Included | Included | Included | Included |
| Call whisper A short message tells your team where the caller came from before they say hello. | With an add-on | Included | Included | Included |
| Welcome message and call menus (IVR) Greet callers and route them to the right team. | With an add-on | Included | Included | Included |
| Smart Routing Sends high-value callers to your best-placed agents automatically. | Not available | Not available | Not available | Included |
SIGNAL Understand what happened on the call The AI Suite is included with every Core + AI package. |
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| Smart Outcomes Every call scored for intent and outcome automatically, so you know which calls became leads, sales or missed opportunities, without listening to them all. | With the AI Suite | With the AI Suite | With the AI Suite | With the AI Suite |
| Call summaries and transcripts Read what was said without listening back, and search every transcript for a product, objection or competitor. | With the AI Suite | With the AI Suite | With the AI Suite | With the AI Suite |
| Conversion Barriers Pinpoints what's stopping callers converting, so you can fix the message, the journey or the handling. | With an add-on | With an add-on | With the AI Suite | With the AI Suite |
| Conversation Analytics Deeper analysis across every conversation, from emerging trends to agent scorecards, with our Insights team alongside you. | Not available | Not available | With an add-on | With an add-on |
| Caller Insight Puts the caller's journey and intent on your agents' screens before they answer. | Not available | With an add-on | With an add-on | With an add-on |
PRIORITISE Focus on the calls that matter |
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| Smart Match Matches calls to the sales and revenue in your CRM, so you can see which campaigns make money, not just calls. | With an add-on | With an add-on | Included | Included |
| Custom goals, segments, alerts and reports Define what a good call looks like for you, and get told when it happens, or doesn't. | Included | Included | Included | Included |
ACTIVATE Feed the signals into the tools you already use |
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| Google Ads, Microsoft Advertising, Meta and GA4 Calls sent as conversions, so bidding learns from calls, not just clicks. With the AI Suite, it learns from the calls that convert. | Included | Included | Included | Included |
| CRM integration (Salesforce, HubSpot) Every call and its outcome on the contact record, with follow-up workflows triggered from it. | Not available | With an add-on | Included | Included |
| API and webhooks Send call data to your data warehouse, BI tools or bespoke workflows. | Included | Included | Included | Included |
| Single sign-on (SSO) Log in through your company identity provider. | With an add-on | With an add-on | Included | Included |
SUPPORT |
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| Onboarding Get tracking live and your integrations connected. | Digital | Guided (add-on) | Guided | Guided |
| Support Help when you need it. | Standard | Standard | Premium | Gold |
| Customer Success Someone whose job is to get you more value from the platform. | Digital | Digital | Dedicated CSM | Dedicated CSM |
| Professional services Our Insights & Intelligence team working on your data. | Available | Available | Available | Included |
| Early access and product partnership Shape the roadmap and get new features first. | Not available | Not available | Not available | Included |
| Campus knowledge base and training Self-serve guides, certification and webinars. | Included | Included | Included | Included |
Smart Voice Stop missed calls becoming missed revenue
Marketing pays twice for a missed call: once to create the opportunity, again to replace it. Smart Voice uses Voice AI to answer the calls you'd otherwise miss, qualify the caller's intent and pass the opportunity to your team. Available on request with every package.
Priced on application
From insight to action
Our Insights & Intelligence team turns your call data into the next thing to fix, whichever package you're on.
Rapid Insights Projects
Fixed-scope, fixed-price projects that answer one specific question in two to five weeks, from why campaigns and calls don't match to what your best agents do differently. You get a clear action plan, not just a report.
Fixed prices on request
Professional Services
Ongoing analysis, quarterly reviews and platform health checks, so the findings that will move performance most get prioritised and acted on.
Priced on application
Rapid Insights finds the problem. Professional Services keeps you fixing the ones that matter.
Questions people ask before they choose
Core tells you where every call came from and sends it to your ad platforms as a conversion. Core + AI adds the AI Suite, which analyses every call for intent and outcome. That means your bidding, reporting and follow-up can focus on the calls that became customers, not just the calls that happened.
Any package with the AI Suite. Smart Outcomes sends the calls that became leads or sales to Google, Microsoft and Meta as conversions, so bidding learns from calls that convert rather than every call that rings. That's what lets you cut cost per acquisition without cutting demand.
Pro, where Smart Match and the Salesforce or HubSpot integration are included, so calls are matched to the sales and revenue they produced. Growth can do the same with Smart Match added.
Yes. Most customers start by getting attribution right, then add the AI Suite once they want to optimise for quality. Your Customer Success contact can switch it on when you're ready.
Every inbound call that connects through one of your tracking numbers, whatever the source or length. Each package also includes a generous minutes allowance based on a typical five-minute call.
We'll let you know as you get close. Most customers move up a package, which is usually the most cost-effective route and brings extra features with it. If you just need a bit more headroom, you can add a bundle of 1,000 calls to your current package. Either way, we'll talk it through with you first.
Packages are 12-month agreements, billed monthly.
Starter includes digital onboarding through Campus, our guides and training hub. Pro and Enterprise include guided onboarding with our team, and it's available as an add-on for Growth.
Google Ads, Microsoft Advertising, Meta, GA4 and our API are included in every package. Salesforce and HubSpot integrations are included in Pro and Enterprise and available as an add-on for Growth. See the full list on our integrations page.
International tracking numbers are available from Growth upwards. Tell us which countries and we'll confirm coverage and any local number costs.
Within days, not weeks. Adding our tracking code to your website takes minutes. Our Google Ads, Meta and Microsoft Ads integrations take about 15 minutes to set up, and HubSpot is live in under 30 minutes. With a full set of integrations ready to go, there's no custom development on your side.
Smart Voice is available on request with every package and priced on application, because the set-up depends on your call flows. Register your interest and we'll scope it with you.
Ready to see what growth looks like with your numbers?
Book a 30-minute demo and we'll show you what we'd change first, using your campaigns and your calls. Or ask for a tailored quote and we'll come back with a package built around your volumes.
