From cart to calls, it’s time to see the full customer journey

In the age of the digital consumer, retail brands need to step up their game and provide better experiences. From first contact to final conversion, Infinity’s call tracking and Conversation Analytics suite can effectively track every single touchpoint in the customer journey. Transform ‘ring ring’ into ‘kerching!’ faster than ever before with real customer intel at your fingertips.

Say goodbye to one-⁠size-⁠fits-⁠all marketing

Whether you're looking to drive sales, increase your website conversion rate, or boost quote requests, the first step is understanding what the customer journey looks like. Call tracking uncovers crucial attribution insights including marking channels, pages visited, and more, about every single call.

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Understanding the digital journey helped Stannah understand how best to spend their marketing budget and grow their PPC team. Find out how they achieved these results.

28%

increase in conversion rate from PPC campaigns

35%

number of calls from PPC to the US sales team

20%

reduction in
low value calls

Pinpoint

Identify the first touchpoint that led to a call

Boost the conversion of your marketing by seeing the entire journey. Call tracking connects the customer journey to calls, showing you the keywords, channels and campaigns that lead to winning calls and providing the insight you need to invest budget in activity that works.

Global

Great service, worldwide

Infinity's call tracking system operates in over 75 countries covering Europe, The Americas, Middle-East, Africa and Asia Pacific. We also provide local numbers to give customers the confidence that they are dealing with a nearby, trustworthy business.

Filter

Streamline customer service for frictionless experiences

Don't compromise on customer service. Discover what drives support calls and provide self-service FAQs, helping customers find what they need faster and freeing up agents to focus on more complex queries.

Routing

Get straight to the point

Ensure your sales team are dealing with sales calls by ensuring support queries are routed to the correct phone agent, and spam calls are blocked. Less pressure on your teams, better customer experiences.

Conversation Analytics can unearth valuable insights

Conversations matter when it comes to creating a unique experience for customers. Conversation Analytics allows you to capture a wealth of data hidden inside these calls, at scale. Whether a customer needs a hand checking out or they want to discuss a specific product in more detail, you can get to the heart of what matters in every conversation, and use this data to improve your marketing, sales and operations strategy to benefit both your customers and your bottom-line.

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Automate your revenue

By joining Infinity up with your CRM and Google Ads, you can bid on keywords based on what is generating the results that matter to you. This process can be automated for ongoing improvements. Plus, with Infinity’s Hub, you're able to view all your data in a stand-alone view. From granular insights to overall pictures, the Hub is designed for flexibility and precision.

See what makes your high-⁠flyers fly so high

Infinity’s Agent ID feature helps you pinpoint what tactics make your top⁠-⁠performers fly so high. An ultra-focussed view of agent performance will help you see what's working, uncover problem areas, and dramatically improve agent coaching programmes. With this intel you can make sure your customer service is best-in-class and give your sales team the support they need.

Discover how leading optician Specsavers were able to see customer needs more clearly with call tracking. Learn more about how they achieved these results.

32%

reduction
in CPA

50%

boost in rate of PPC visits that led to calls

25%

increase in home visit booking calls

Make campaign optimisation pay dividends

By linking call revenue to marketing activity with Smart Match you can see which campaigns and keywords are driving customers to pick up the phone. Armed with these insights, you can be sure you’re basing optimisation decision on revenue and profit rather than clicks.

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Check out the retail brands that already trust Infinity

How retailers can unlock more profit with conversations

As consumers grow more cautious when it comes to spending, and marketing budgets remain under scrutiny, retailers need to find smarter ways to drive sales and expand their margins. This eBook tells you everything you need to know.

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