Getting visibility on which marketing activities drive bookings helped Blue Bay Travel automate their bidding strategy and send their conversion rates soaring. Find out how they achieved these results.
32%
Cost-per-booking reduction
62.5%
Increase in conversion rate of visits to calls
174%
Year-on-year uplift in PPC bookings
Integration
Integrate call tracking into your booking system
Infinity integrates easily into your travel company's booking system. So you can see the source of each lead that called you, and determine the true value of the campaign responsible for that call.
Segmentation
Segment website by teams, products, or destinations
Identify which pages and user journeys are most successful for specific holidays. With this insight you can optimise your budget and the focus of your marketing strategy to get the best results for all branches, locations, and channels.
Global
A worldwide solution
Infinity's call tracking system operates in over 75 countries covering Europe, The Americas, Middle-East, Africa, and Asia Pacific. Infinity has unique set up options to provide call tracking for offices in multiple locations. Worldwide and local numbers are available to establish your presence as you desire.
PPC tracking
Tracking PPC campaigns to the keyword level
See what's leading to bookings, and what isn't. The competitive nature of the travel industry means that keywords are expensive. Infinity makes sure you bid on high-converting, effective, and reliable keywords.
Year on year bookings from phone enquiries increased 79% from their tailor-made holidays section, as well as a 46% increase in phone conversions
Automatically monitor affiliate activity
Infinity integrates with 3rd party affiliate systems Awin and Webgains to show you the value of traffic and conversions provided by your affiliates.
See what makes your high-flyers fly so high
Infinity’s Scorecards and Agent ID features help you pinpoint what tactics make your top-performers fly so high. An ultra-focussed view of agent performance will help you see what's working, uncover problem areas, and dramatically improve agent coaching programmes. With this intel you can make sure your customer service is best-in-class, and give your sales team the support they need to secure more bookings.
Being able to track the lead source and then assign a revenue and margin value has been a major breakthrough for us
Simon Hoe
Global Head of Digital Marketing, Cruise 1st
We’ve been sending results skywards for our travel partners
New opportunities, new horizons
How travel brands can fly high by embracing changing consumer needs. As the travel industry starts to welcome back guests, there’s never been a better time to make every moment count.