Bid management
Brands see how marketing is influencing valuable phone calls by passing the Infinity call data into bid management systems. They see which keywords work (and which don't) in the same place they control their bids, empowering better performing PPC investments.
Analytics
Using Infinity's data set integrated into your analytics platform, your clients will increase conversion rate and get a better return on spend as they identify where to make improvements in their customer experience. Infinity's advanced Analytics integrations track calls as events that occur as part of each visitor journey.
Conversion rate optimisation
Conversion rate optimisation tools iteratively improve the customer journey bringing both operational savings through reducing low-value calls and visibility of where marketing is increasingly used to drive high value converting calls. Want to find out more about our customer management integrations?
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