NEW: Privacy-first reporting that still delivers performance

An advertiser’s job is (sort of) simple. Put great ads in the right place to meet the right audience at the right time. Get this right and you’ll deliver a healthy, replicable ROI. Over the years, reporting tools like Infinity have shown marketer’s what’s working to reliably deliver results.

At the same time, compliance matters. Evolving laws (such as GDPR) and your company’s own data privacy policies mean marketers need to ensure all their reporting stays on the right side of these guidelines. This is the right thing to do, so marketers and their tech partners can still have high expectations of performance standards.

As an ISO 27001 and PCI DSS Level 1 certified company, data privacy is something we take super seriously. That’s why we’ve built a privacy-first solution that keeps you on the right side of your compliance policies – while still showing you what’s driving results.

Introducing: Channel Only Reporting

If a website visitor opts out of cookies, Channel Only Reporting still captures the channel that led them to call, without displaying any personally identifiable information (PII) or a visitor trace of what happened when they were on your website.

That means you can:

• Get clarity on which marketing efforts are working, crucial for an optimal budget
• Maintain your top-tier data privacy standards
• Accurately attribute calls driven by your marketing activities

Outcome insights such as those delivered by Smart Match and Smart Outcomes can still be applied to these calls, ensuring that your channel is properly credited.

Free resource

Smart Outcomes product guide

for  marketers

Download your copy

Download your copy

Privacy and performance: A changing world

The cookieless future has been a hot topic in our industry for a long time. Within the last year, EMarketer has reported that:

• Almost 90% of US browsers could become cookieless in the long term
• Fewer than 20% of US consumers consistently opt-in to cookies when given a choice
• Monitoring behaviour, effective targeting, and attribution/measurement are the three main concerns with the decline of third-party cookies

There has been a slight slowdown in completely removing cookies from platforms such as Google Chrome; however, many see this as only a delay and not a long-term change of course. Ignoring this situation is not an option.

Companies and tech partners who will win in this post-cookies world are the ones who have smart first-party data policies that respect regulation while also innovating on solutions that maintain high performance standards.

A win-win situation for everyone is not just possible, it’s here.

Marketers: Get the credit you deserve

Are you an Infinity customer? Speak to your Customer Success Manager about our simple three-step process to get Channel Only Reporting switched on. For Channel Only Reporting to work, you’ll need the latest version of our script on your website.

Not yet an Infinity client, but want recognition for the results you deliver? Why not start a conversation with us today?