News & views: Marketing

14 Jan 2026 | 10+ min read

Marketing

How marketers use call tracking to win: from blind spots to better decisions

Call tracking for marketers has become essential as customer journeys grow more complex. Clicks and form fills still matter, but they only tell part of the story.

1 Jan 2026 | 6 min read

PPC Marketing Digital Marketing

Get more value from your marketing data in the New Year

In December you told everyone “let’s circle back to this in the new year”, and here we are. Ready to attack the year and start getting more value from your marketing data in 2026. But...

8 Dec 2025 | 10+ min read

Marketing

12 days of infinite marketing wisdom

On the twelfth day of Christmas Infinity said to me... well, quite a lot actually. Analysts, marketers, award winners... we’ve spoken to them all, and we’ve made some pretty cool...

1 Oct 2025 | 7 min read

Marketing

What Is call CRO? A marketer's guide to optimising phone conversions

Phone calls are one of the most valuable conversion channels for marketers. Yet many businesses still overlook how to optimise these conversations, relying only on digital conversation...

24 Sep 2025 | 5 min read

Marketing

From click to call to conversion: Fixing the leaks in your sales funnel

Marketers need to show value at every stage of the customer journey, including what happens after someone picks up the phone. For call-centric industries, calls are often the clearest...

17 Sep 2025 | 6 min read

Interviews Marketing

Driving Car Sales with AI: The smarter way to connect clicks to keys

AI isn’t just a buzzword anymore – it’s transforming the way dealerships sell cars. Driving car sales with AI is now about connecting every click, call, and conversation into one smart...

12 Sep 2025 | 4 min read

Marketing

Call CRO: The untapped lever to lower CPL and boost ROAS

In call-centric industries, every conversation carries weight. You can invest heavily in generating leads, but if those high-intent calls don’t convert, it eats into budgets fast....

5 Sep 2025 | 4 min read

Marketing

Conversion rate optimisation for phone leads: A practical guide for marketers

When it comes to generating pipeline, phone calls are still one of the clearest signs of intent. But generating calls isn’t enough. If those conversations don’t end in sales, valuable...

27 Aug 2025 | 7 min read

Marketing

Improve phone lead conversion without listening to hours of calls

When phone leads drive your pipeline, every missed conversion is wasted revenue. But how do you improve phone lead conversions without sitting through hours of call recordings? For...