News & Views : Marketing

Acing automotive marketing in 2024

13 Mar 2024 in ,

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers. The special guests we’ll be hearing from...

Everything you need to know about call tracking

6 Mar 2024 in

Everything you need to know about call tracking

The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers engage with brands across numerous touchpoints, including phone calls. It could be a paid search ad that grabbed their...

Why marketers should be using Conversational Analytics in 2024

14 Feb 2024 in ,

Why marketers should be using Conversational Analytics in 2024

Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights & Intelligence...

Insights from the experts on CRO marketing

24 Oct 2023 in

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the...

4 essential call tracking metrics you should be measuring

19 Sep 2023 in

4 essential call tracking metrics you should be measuring

How many calls does your call centre handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact centre, tracking the call metrics that matter most to you will give you a clear vision of where improvements need...

Optimising your marketing budget: Key factors to consider

19 Jul 2023 in

Optimising your marketing budget: Key factors to consider

Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you spend must contribute to revenue growth, so you’ll need to carefully consider the marketing activities you invest in.

The future of B2B advertising

10 Jul 2023 in

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances are, you’re up against multiple competitors with similar product or service offerings. That’s why simply highlighting...

How to track and reduce average wait times in your call centre

15 Mar 2023 in

How to track and reduce average wait times in your call centre

There’s nothing more annoying than being on hold listening to the same tune over and over again. It’s frustrating for your customers, and it’s also terrible for your profits. According to our recent survey, nearly 40% of customers are being forced to wait in long call queues and a further 30% claim...

4 tactics to increase average order value in your call centre

8 Mar 2023 in

4 tactics to increase average order value in your call centre

The pressure is on for contact centre leaders to start delivering bigger and better results… with smaller budgets. When it comes to increasing revenues, you might immediately think that bringing more customers in is the best approach. But, increasing the average order value in your call centre...

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