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18 Jun 2025 | 8 min read
Marketing
What is call attribution? Connecting conversations to conversions
When a customer picks up the phone, how do you know what drove them to call? With call attribution software, answering that question is a piece of cake. It’s the process of identifying...
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13 Jun 2025 | 6 min read
Marketing
How AI is shaping the future of automotive advertising
The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...
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4 Jun 2025 | 7 min read
Marketing
The rise of AI search experiences: What do you need to know?
The research, consideration, and conversion phases of a buyer journey have never been static, and marketers have to react to these evolutions of consumer behaviour, especially as we’re...
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28 May 2025 | 5 min read
Marketing
Call tracking for Google Ads: Time to unlock smarter bidding
When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...
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21 May 2025 | 4 min read
Marketing
AI call tracking: Automate insights and boost performance
Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...
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14 May 2025 | 5 min read
Marketing
Tracking phone calls from zero-click search: Everything marketers need to know
The rise of zero-click search now means around 60% of searches end without a single click. Result? Traditional marketing funnels and lead attribution are breaking down. Now, prospects...
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30 Apr 2025 | 4 min read
Marketing
Call tracking for Salesforce: A game-changer for marketing attribution
If you’re a B2B marketer using Salesforce, one question likely keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...
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