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30 Jul 2025 | 8 min read
Marketing
Call tracking features and benefits
If you’re looking to drive smarter decisions, maximise ROI, and stop wasting budget, understanding call tracking features and benefits is essential. This blog breaks down exactly what...
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23 Jul 2025 | 7 min read
Marketing
Top tips for campaign planning: From strategy to success
In 2025, campaign planning isn't what it used to be. Marketers need to rethink how they plan, execute, and refine campaigns to make sure they get the most from their budget, get ads in...
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21 Jul 2025 | 7 min read
Marketing
Different types of call tracking: Unlock intel on your customer journey
When your pipeline depends on conversations, knowing what drives every call is a game-changer. That’s where different types of call tracking can help you understand which marketing...
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16 Jul 2025 | 10+ min read
Marketing Digital Marketing
Call tracking glossary 2025: Essential terms for marketers
When it comes to the world of call tracking, there’s an awful lot to unpack, and even experienced marketers can trip over some of the jargon. That’s why we've built this call tracking...
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9 Jul 2025 | 10+ min read
Marketing
From tracking to optimising with call data: The ultimate guide
Phone calls are one of the most valuable conversion points for many businesses. If they play a role in your inbound journey and you’re not tracking their impact on revenue or using...
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2 Jul 2025 | 4 min read
Marketing
Introduction to call tracking: Master attribution & boost conversions
Here’s your full introduction to call tracking – an essential tool for marketers looking to close the attribution gap and boost conversions. In a world where customer journeys span...
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18 Jun 2025 | 8 min read
Marketing
What is call attribution? Connecting conversations to conversions
When a customer picks up the phone, how do you know what drove them to call? With call attribution software, answering that question is a piece of cake. It’s the process of identifying...
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