News & views: Marketing

28 May 2025 | 5 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...

21 May 2025 | 4 min read

Marketing

AI call tracking: Automate insights and boost performance

Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...

14 May 2025 | 5 min read

Marketing

Tracking phone calls from zero-click search: Everything marketers need to know

The rise of zero-click search now means around 60% of searches end without a single click. Result? Traditional marketing funnels and lead attribution are breaking down. Now, prospects...

30 Apr 2025 | 4 min read

Marketing

Call tracking for Salesforce: A game-changer for marketing attribution

If you’re a B2B marketer using Salesforce, one question likely keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...

2 Apr 2025 | 5 min read

Marketing

AI in 2025: Where innovation meets impact

AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...

19 Mar 2025 | 4 min read

Marketing

How Smart Outcomes delivers tangible results for marketers

Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...

12 Mar 2025 | 5 min read

Marketing

The ultimate guide to ROAS optimisation through first-party data integration

Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.

5 Mar 2025 | 6 min read

Marketing

Why call tracking software is essential for high-⁠performing marketing teams

Marketing teams today face a tough challenge: proving ROI all while optimising spend across multiple channels.

26 Feb 2025 | 4 min read

Marketing

Nail call attribution to optimise your Performance Max campaigns

Google’s Performance Max campaigns have revolutionised digital advertising, enabling marketers to optimise across multiple channels with AI-driven bidding.