News & views: Marketing

2 Apr 2025 | 5 min read

Marketing

AI in 2025: Where innovation meets impact

AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...

19 Mar 2025 | 4 min read

Marketing

How Smart Outcomes delivers tangible results for marketers

Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...

12 Mar 2025 | 5 min read

Marketing

The ultimate guide to ROAS optimisation through first-party data integration

Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.

5 Mar 2025 | 6 min read

Marketing

Why call tracking software is essential for high-⁠performing marketing teams

Marketing teams today face a tough challenge: proving ROI all while optimising spend across multiple channels.

26 Feb 2025 | 4 min read

Marketing

Nail call attribution to optimise your Performance Max campaigns

Google’s Performance Max campaigns have revolutionised digital advertising, enabling marketers to optimise across multiple channels with AI-driven bidding.

19 Feb 2025 | 6 min read

Marketing

Level up your lead generation strategy with Artificial Intelligence

With budgets shrinking and competition intensifying, getting high-quality leads in the pipeline is getting trickier. And if you're relying on a traditional lead generation strategy,...

5 Feb 2025 | 4 min read

Marketing

Unlocking the secrets of customer journey analytics for better campaign performance

Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...

4 Feb 2025 | 4 min read

PPC Marketing

How to nail PPC optimisation with AI-⁠powered call tracking

PPC optimisation has always been a critical challenge for marketers. With increasing competition, rising costs, and limited visibility into what’s actually driving conversions,...

30 Jan 2025 | 5 min read

Marketing

A beginner's guide to Performance Max campaigns and how to make them smarter

Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...