News & views: Marketing

2 Sept 2026 | 5 min read

Marketing

Revenue recovery vs lead recovery: What's the difference (and why it matters)

If you've spent any time in a marketing dashboard lately, you've probably seen both terms doing the rounds: lead recovery and revenue recovery. They get used almost interchangeably....

19 Aug 2026 | 4 min read

Marketing

Revenue recovery for B2B marketing teams

B2B marketing has a particular kind of pressure attached to it. Deal sizes are bigger and sales cycles are longer. Every marketing-qualified lead has to justify its existence somewhere...

5 Aug 2026 | 5 min read

Marketing

What is revenue recovery?

Most marketing teams are very good at generating demand. They're much less confident about what happens to it once it arrives. A prospect clicks or calls, and if nobody's there to pick...

11 May 2026 | 10+ min read

Marketing

What is marketing ROI and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

27 Apr 2026 | 10+ min read

Marketing

What is call tracking and how does it work?

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

13 Apr 2026 | 8 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...

1 Apr 2026 | 10 min read

Marketing

Dynamic call tracking explained: A complete guide from Infinity

Tracking what drives pipeline is key if you want to scale your campaigns and maximise ROI. But without visibility into phone call attribution, many marketers are still missing a...

18 Mar 2026 | 7 min read

Marketing

Struggling to justify your CPL? Here's how AI can help you defend your budget

If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...

4 Mar 2026 | 8 min read

Marketing Digital Marketing

Why your best leads don't convert (and how to fix it fast)

Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...