24 Apr 2024 in Interviews,Marketing
Consumer Duty: The impact on FSI marketers
In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI and insurance specialists to get their take on how these regulatory requirements are changing the marketing...
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3 Apr 2024 in Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every customer? Call centre agents are uniquely placed to not just delight customers, but to drive additional revenue through...
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13 Mar 2024 in Interviews,Marketing
Acing automotive marketing in 2024
In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers.
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6 Mar 2024 in Marketing
Everything you need to know about call tracking
The digital revolution has brought lots of benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers engage with brands across numerous touchpoints, including phone calls. It could be a paid search ad that grabbed their...
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14 Feb 2024 in Interviews,Marketing
Why marketers should be using Conversational Analytics in 2024
Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights & Intelligence...
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24 Oct 2023 in Marketing
Insights from the experts on CRO marketing
Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the...
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19 Sep 2023 in Marketing
4 essential call tracking metrics you should be measuring
How many calls does your call centre handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact centre, tracking the call metrics that matter most to you will give you a clear vision of where improvements need...
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19 Jul 2023 in Marketing
Optimising your marketing budget: Key factors to consider
Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you spend must contribute to revenue growth, so you’ll need to carefully consider the marketing activities you invest in.
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10 Jul 2023 in Marketing
The future of B2B advertising
What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances are, you’re up against multiple competitors with similar product or service offerings. That’s why simply highlighting...
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