News & views: Marketing

13 Mar 2024 | 2 min read

Interviews Marketing

Acing automotive marketing in 2024

In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re...

14 Feb 2024 | 3 min read

Interviews Marketing

Why marketers should be using Conversational Analytics in 2024

Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and...

24 Oct 2023 | 5 min read

Marketing

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors...

10 Jul 2023 | 2 min read

Marketing

The future of B2B advertising

What does the future of B2B advertising hold? In an increasingly saturated space, B2B marketers need to find ways to stand out from the crowd. We’re in turbulent times and, chances...

15 Mar 2023 | 6 min read

Marketing

How to track and reduce average wait times in your call centre

There’s nothing more annoying than being on hold listening to the same tune over and over again. It’s frustrating for your customers, and it’s also terrible for your profits. According...

8 Mar 2023 | 6 min read

Marketing

4 tactics to increase average order value in your call centre

The pressure is on for contact centre leaders to start delivering bigger and better results… with smaller budgets. When it comes to increasing revenues, you might immediately think...

1 Mar 2023 | 7 min read

Marketing

Real time customer analytics: How to use data to enhance experiences

These days, there’s so much more to customer loyalty than delivering the goods on time and on budget. Customers expect you to provide five-star experiences across the customer journey,...

22 Feb 2023 | 5 min read

Marketing

What is marketing ROI and why is it important?

With marketing budgets being increasingly squeezed, around 44% of marketers consider better measurement of Return on Investment (ROI) one of their top priorities. And yet for some...

13 Feb 2023 | 2 min read

Interviews Marketing

How to leverage call insights to optimise B2B PR

B2B PR can be a huge growth driver – when you get it right. But, at a time when marketing budgets are super stretched, justifying spend on what is sometimes considered a “nice to have”...