News & Views : Marketing
3 Mar 2021 in Marketing
Moving the needle: 10 times Infinity made the difference
25 Feb 2021 in Marketing
Pulse Check: Who did consumers keep calling through the third lockdown?
The end of 2020 saw the arrival of yet another national lockdown for the UK, and with it all the knock-on effects to UK businesses. But our call tracking data still showed strong numbers of phone calls for many of our clients, so we decided to dive into our data and figure out which industries have...
27 Jan 2021 in Marketing
[WATCH] Looking under the hood and beyond the horizon of the next decade
24 Nov 2020 in Marketing
[PODCAST] Pendragon & Infinity's tips for finding a new digital gear in automotive
Despite the challenges of 2020, people all over the world still dream of wrapping their fingers around the steering wheel of a brand new vehicle. The smell of a fresh car lingering faint in the air as they wind down the windows of a sleek, elegant dream mobile, one which practically and...
21 Oct 2020 in Marketing
Pulse Check: Which industries did everyone want to call over Summer?
Companies will usually plan for peak seasons months, perhaps years, in advance. But the Summer of 2020 was not your usual Summer, throwing many best laid plans out the window. So what did happen?
21 Jul 2020 in Marketing
Re-framing the staycation: How to take new opportunities to sell UK holidays
As a company that provides call tracking for many travel clients, we have been keeping a close eye on developments within the industry. One of the things we have noticed is an increase in interest in holidaymakers staying within the UK, with a lot of travel companies adapting to meet this demand....
15 Jun 2020 in Marketing
Pulse check: Which industries are people calling again?
Infinity tracks millions of phone calls every month, and last week saw our highest volume of calls on record, beating our previous record by 9.5%. This is great news for us as a trusted call tracking provider, but we don’t exist in a bubble.
19 May 2020 in Marketing
How and why call tracking is needed for waste management companies
If you specialise in removing garden waste, household goods, rubble, building materials, broken fences, or other forms of large waste, and get enquiries over the phone, you need to know what’s delivering those calls. This is where call tracking comes in, connecting your marketing efforts with the...
14 Apr 2020 in Marketing
Reactivity in equity release: Why marketing’s time to act is now
Due to the ongoing Coronavirus pandemic, a lot of people’s short term financial plans have changed, with some also factoring COVID-19 into their longer term thoughts. Equity release is of course no different, and brokers need to react to this, as do their marketing teams.