In this episode of our Insights & Impact podcast, we’re joined by a very special set of guests – all experts in automotive marketing. We dive into the key trends and challenges we’re seeing in the automotive industry and what that means for marketers.
The special guests we’ll be hearing from include:
- Alex Howland – Digital Marketing Director, Motorpoint
- Ian Godbold – Marketing & Digital Transformation Consultant, IGC Digital
- Sarah Wakefield – Senior Analyst, Infinity
- Matt McGillicuddy – Head of Growth Marketing, Infinity
We start with a snapshot of what the Infinity Hub call data is telling us about some of the trends our automotive customers are experiencing. Alex and Ian then share insights into the changes we’re seeing in the car-buying journey. From new and emerging channels, the rise of EVs, and gaining a deep understanding of customer needs – we cover it all.
So, if you’re looking to ace your automotive marketing in 2024 and beyond, grab your earphones and tune in!
Because buying a car is such a considered process, the nature of the purchase journey is much more complex. This means automotive marketing has its own specific challenges, especially when it’s so important to deliver top-notch customer experiences.
Customer expectations are mounting, but budgets aren’t following the same trend, so it’s vital to make every penny count. That means understanding which channels are delivering the right types of leads. It’s also super important to understand the journey customers have been on before picking up the phone. Only then will automotive marketers be able to understand where the focus should be from a budget and personalisation perspective.
Alex and Ian talk about the different tools and techniques marketers in the automotive industry can leverage to lift the lid on these all-important insights. They also share intel on how to use that data to drive better customer engagement, more profitable results, and a healthier pipeline.
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