Articles by Lucy McCormick
Why marketers should be using Conversational Analytics in 2024
Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights & Intelligence...
10 Jan 2024 in News
Full report: What’s the state of Call Intelligence in 2024?
At the start of every New Year, marketers and contact centre leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For any call-centric business, call intelligence platforms are likely in the mix. But as consumer behaviour continues to...
27 Dec 2023 in Digital Marketing
The ultimate benefits of Artificial Intelligence (AI) for call centres
What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen! AI in call centres helps you automate time-consuming tasks, improve performance, and provide better customer experiences.
Call tracking predictions for 2024 and beyond
Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers working in call-centric businesses.
1 Nov 2023 in Digital Marketing
Driving customer conversions with call intelligence
In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised experiences, which is why marketers need to get to know their customers inside out. The good news is that’s exactly...
24 Oct 2023 in Marketing
Insights from the experts on CRO marketing
Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the...
27 Sep 2023 in
Insight & Impact Ep.9: How to nail compliance monitoring
Any business that operates in a sector governed by strict regulations – we’re talking GDPR, CCR, or Consumer Duty – knows how important it is to nail compliance monitoring. If you’re not keeping on top of compliance, it’ll have a big impact on business. Best case scenario, there’ll be damage to...
16 Aug 2023 in Digital Marketing
Lead Attribution: Where are your best leads really coming from?
You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them? Lead attribution gives you the opportunity to understand where your best leads are...
9 Aug 2023 in Digital Marketing
How to use call tracking to optimise affiliate marketing campaigns
Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean, what's not to love? You get another business to support your lead generation efforts and help you with some of the...