Articles by Lucy McCormick
![How to bolster bookings in travel with AI](https://2215743.fs1.hubspotusercontent-na1.net/hubfs/2215743/I%26I%20S2%20Ep5-Thumbnail.png)
23 Jul 2024 in Interviews
How to bolster bookings in travel with AI
This Insights & Impact podcast is all about bolstering bookings in the travel sector. From acquisition right through to getting travellers sipping cocktails poolside, AI presents travel brands with lots of opportunities.
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![Build a five-star customer service coaching framework to transform your contact centre](https://2215743.fs1.hubspotusercontent-na1.net/hubfs/2215743/CoachingFrameworkBlog-thumbnail.png)
2 Jul 2024 in News
Build a five-star customer service coaching framework to transform your contact centre
It’s undeniable – the battle for consumer attention rages on across industries. And yet, so many businesses will fall at this first hurdle. So, you ask, where is it all going wrong?
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![Consumer Duty: One year on in compliance](https://2215743.fs1.hubspotusercontent-na1.net/hubfs/2215743/I%26I%20S2%20Ep4-Thumbnail.png)
29 May 2024 in Interviews
Consumer Duty: One year on in compliance
In this must-listen Insights & Impact podcast episode, we dig into the impact of Consumer Duty on compliance leaders. With the one-year anniversary of the last Consumer Duty deadline approaching, and another deadline looming, we dive into what best practice looks like, the specific challenges...
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![The importance of call centre agent coaching](https://www.infinity.co/hubfs/Call-Centre-Coaching-Thumbnail-01.jpg)
15 May 2024 in Digital Marketing
The importance of call centre agent coaching
A wise person once said – “you learn something new every day”. When it comes to creating a more efficient call centre and five-star agents, this couldn’t be truer. With consumer expectations on the rise and increased competition, the race is on to provide best-in-class call centre agent coaching...
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![Consumer Duty: The impact on FSI marketers](https://2215743.fs1.hubspotusercontent-na1.net/hubfs/2215743/I%26I%20S2%20Ep3-Thumbnail.png)
24 Apr 2024 in Interviews,Marketing
Consumer Duty: The impact on FSI marketers
In this episode of Insights & Impact podcast, we’re delving into the effect Consumer Duty has had on marketers in the financial services and insurance sectors. We were joined by FSI and insurance specialists to get their take on how these regulatory requirements are changing the marketing...
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![Taking data strategies to new heights: Infinity partners with Accord Marketing](https://www.infinity.co/hubfs/Accord-Thumbnail%20%281%29.png)
17 Apr 2024 in News
Taking data strategies to new heights: Infinity partners with Accord Marketing
Any savvy marketer knows how important it is to have a solid data strategy. At Infinity, we know that too, and we’re always looking to partner with like-minded agencies who also get that. And that’s why we’re super excited to be partnering with Accord Marketing to deliver better-quality data...
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![Optimising your marketing budget: Key factors to consider](https://www.infinity.co/hubfs/thumb_optimise%20Marketing%20Budget.png)
10 Apr 2024 in Marketing
Optimising your marketing budget: Key factors to consider
Given the current climate, it’s no surprise marketing budgets are under close scrutiny and optimising your marketing budget is likely going to be a key area of focus. Every penny you spend must contribute to revenue growth, so you’ll need to carefully consider the marketing activities you invest in.
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![Ultimate guide to cross-selling and upselling in call centres](https://www.infinity.co/hubfs/CrossUpSellingInCC-Thumb-3.jpg)
3 Apr 2024 in Marketing
Ultimate guide to cross-selling and upselling in call centres
A conversion may be the ultimate goal of a call, but what if you could identify opportunities to increase average order value and amplify the revenue potential of each and every customer? Call centre agents are uniquely placed to not just delight customers, but to drive additional revenue through...
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![Everything you need to know about agent scorecards](https://www.infinity.co/hubfs/SEO-Scorecard-Thumbnail-01-1.jpg)
27 Mar 2024 in News
Everything you need to know about agent scorecards
Every team has an Emma, and every team has a Dave. Emma is great at her job, is super engaged, and always hits her numbers. Dave – not so much. He’s not productive, never hits his numbers, is unhappy, and has one eye on the door.
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