Articles by Lucy McCormick

22 Sept 2026 | 4 min read

Marketing

How to recover lost revenue from missed calls and leads

Every marketing team has a version of this problem, even if it's not showing up anywhere on a dashboard. Demand comes in, and some of it just vanishes. A call rings out. An enquiry...

15 Sept 2026 | 3 min read

News

Meet the winners of the first Infinity Awards

Every day, our customers and agency partners turn call data into results in the form of sharper campaigns, better conversions, and real commercial impact. So this year, we launched the...

2 Sept 2026 | 5 min read

Marketing

Revenue recovery vs lead recovery: What's the difference (and why it matters)

If you've spent any time in a marketing dashboard lately, you've probably seen both terms doing the rounds: lead recovery and revenue recovery. They get used almost interchangeably....

19 Aug 2026 | 4 min read

Marketing

Revenue recovery for B2B marketing teams

B2B marketing has a particular kind of pressure attached to it. Deal sizes are bigger and sales cycles are longer. Every marketing-qualified lead has to justify its existence somewhere...

5 Aug 2026 | 5 min read

Marketing

What is revenue recovery?

Most marketing teams are very good at generating demand. They're much less confident about what happens to it once it arrives. A prospect clicks or calls, and if nobody's there to pick...

13 Apr 2026 | 8 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...

1 Apr 2026 | 10 min read

Marketing

Dynamic call tracking explained: A complete guide from Infinity

Tracking what drives pipeline is key if you want to scale your campaigns and maximise ROI. But without visibility into phone call attribution, many marketers are still missing a...

18 Mar 2026 | 7 min read

Marketing

Struggling to justify your CPL? Here's how AI can help you defend your budget

If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...

11 Feb 2026 | 9 min read

Marketing Digital Marketing

Call tracking software explained: ROI, support, and setup

Choosing the right call tracking software can feel overwhelming for marketers. Tech stacks are already complex, budgets are under pressure, and there’s no shortage of tools claiming to...