Articles by Lucy McCormick
10 May 2023 in Digital Marketing
The importance of integrating call tracking with your CRM
In an increasingly competitive consumer age, your customers want you to go the extra mile. According to our research, 84% of customers would be less likely to return to a brand after a poor customer call experience. So, you need to be ready to provide five-star customer experiences, but how can you...
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3 May 2023 in Digital Marketing
How to improve call compliance ahead of the new consumer duty
If you work in the FSI, no doubt you’ve heard plenty about the new Consumer Duty rules due to come into effect at the end of July. The time has come to start preparing, but what does it actually mean in terms of your contact centre?
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19 Apr 2023 in Digital Marketing
The benefits of omnichannel customer service for contact centres
Customers expect everything, everywhere, all at once. Omnichannel customer service is quickly becoming the norm for consumers and according to research, while they may only represent 7% of customers, they generate 27% of all sales!
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12 Apr 2023 in Digital Marketing
The future of speech analytics: Trends and predictions
In a consumer landscape filled with fleeting and anonymous touchpoints, calls are one of the most direct engagements you’ll have with your customer. Speech analytics enables you to take calls one step further, by analysing inbound and outbound calls to extract valuable insights that improve...
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