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Are retailers underestimating the power of phone calls?

14 Jan 2022 in Tech

Are retailers underestimating the power of phone calls?

How can phone calls drive retail sales? In this blog, Infinity’s Business Development Manager, Scott Minihane, explains how retailers can unlock insights trapped in their phone calls to optimise marketing activities, deliver first-class customer experiences and drive revenue and profit.

A Critical Tool for Accurate Attribution Tracking in 2022

6 Jan 2022 in Marketing

A Critical Tool for Accurate Attribution Tracking in 2022

With the right attribution tools in place, you can see the exact path that your customers take to purchase. This post explains why call tracking is a key tool for helping marketers see the full picture and deliver more effective campaigns.

Highlights and Insights 2021: Product

21 Dec 2021 in Interviews

Highlights and Insights 2021: Product

Infinity’s Chief Product Officer, Maria Psaltaki, shares her highlights of 2021 and teases what's to come next year.

Highlights and Insights 2021: People

20 Dec 2021 in Interviews

Highlights and Insights 2021: People

Infinity’s Lead People Business Partner, Emma Morrow, shares her highlights of 2021 and tells us about how the Infinity team has become stronger and more expansive this past year.

Highlights and Insights 2021: Sales

19 Dec 2021 in Interviews

Highlights and Insights 2021: Sales

Infinity’s VP of Sales, Oyin Bamgbose, shares his highlights of 2021 and tells us about his mission to transform how to listen to, work with and tailor our services for customers.

Highlights and Insights 2021: Training

18 Dec 2021 in Interviews

Highlights and Insights 2021: Training

Infinity’s Head of Training, Lily Lawrence, shares her highlights of 2021 and tells us how Infinity’s training programme is being re-shaped to better align with staff and customer needs.

Highlights and Insights 2021: Customer Experience

17 Dec 2021 in Interviews

Highlights and Insights 2021: Customer Experience

Sam Hill, our Director of CX, shares his highlights and insights from 2021, and his thoughts on how the landscape of customer service is changing.

No going back for retailers: why a pre-pandemic customer experience is no longer enough

16 Dec 2021 in Marketing

No going back for retailers: why a pre-pandemic customer experience is no longer enough

Shoppers expectations have shifted. Find out how you can align with these changes, and use your call data to deliver the experiences today’s consumers expect.

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

2 Dec 2021 in Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert. Find out how Multi-Channel Marketing Attribution helps.

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