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The questions to ask when investing in martech

15 Apr 2019 in Tech

The questions to ask when investing in martech

The martech market is showing no signs of slowing down in expanding its firm grasp on the industry. However, it can be a mysterious maze to manoeuvre. Asking these 4 questions can help you firmly establish solid reasoning behind any martech investment.

Is your data-driven strategy outdated, and do you need a new one?

4 Apr 2019 in Digital Marketing

Is your data-driven strategy outdated, and do you need a new one?

Could your data strategy do with a checkup? We’ve got you covered with the things you need to be considering to make sure your data strategy is still working for you.

How to use the metrics that matter in B2B marketing

1 Apr 2019 in Marketing

How to use the metrics that matter in B2B marketing

Keeping data close to the heart of everything you do enables conversations across the business to make sense. But how do marketers decide which metrics matter?

Best practices for building a perfect landing page for SEO and PPC

25 Mar 2019 in PPC

Best practices for building a perfect landing page for SEO and PPC

Trillions of searches take place every year, are your SEO optimisation and PPC campaigns ready to take advantage of them?

PPC and Call Tracking : How can you increase results and lower costs?

20 Mar 2019 in PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital. Here's how call tracking ensures you aren't left in the dark.

Marketing Week Live 2019: The key insights

11 Mar 2019 in Marketing

Marketing Week Live 2019: The key insights

Staying up to date with the latest in marketing is the key to constant development in businesses. Marketing Week Live 2019 proved to provide a plethora of crucial insights that any marketers can apply to their strategy.

What do digital detoxes mean for your business?

5 Mar 2019 in Digital Marketing

What do digital detoxes mean for your business?

Digital detoxes are transforming the way consumers interact with marketing messages. How can your marketing team respond to this cultural shift?

What will the travel industry focus on in 2019?

26 Feb 2019 in Digital Marketing

What will the travel industry focus on in 2019?

The travel industry is constantly evolving, adapting. and changing. In this blog we'll uncover what industry professionals at TTE said they'll be focusing on in 2019.

Investing in Travel Tech is critical for 2019 - here’s why

21 Feb 2019 in Digital Marketing

Investing in Travel Tech is critical for 2019 - here’s why

In this blog we'll discuss why 2019 isn't the year for Travel brands to be standing still in the industry.

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