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Mindshare and Mazda interview: The road to a European Search Award

Published on 24th May 2018 in Digital Marketing

Mindshare and Mazda interview: The road to a European Search Award

Fresh from their win in the Best Local Campaign at the European Search Awards, we spoke to Mindshare’s John-James Harrison about their victorious campaign with Mazda.

What happens next? GDPR, call tracking, and Infinity

Published on 23rd May 2018 in News

What happens next? GDPR, call tracking, and Infinity

With the General Data Protection Regulation (GDPR) on the horizon, here's how that affects call tracking, and how Infinity are approaching it.

Four personalisation opportunities for optimising your customer journey

Published on 10th May 2018 in Digital Marketing

Four personalisation opportunities for optimising your customer journey

Customer journey optimisation is a key objective in modern personalisation. How can you cut through the noise the grab the attention of today's website visitors?

Bridge the gap: Is there a missing link at your contact centre?

Published on 11th Apr 2018 in Tech

Bridge the gap: Is there a missing link at your contact centre?

Every time someone calls your contact centre for the first time, you know nothing more about them than their phone number.

Turning complaints back into customers: The tactical solutions contact centres need

Published on 05th Apr 2018 in Tech

Turning complaints back into customers: The tactical solutions contact centres need

A complaint from a customer is your chance to show them that you’re there for them when it matters. Here's how to turn those worrying moments into positive experiences.

Can automotive dealers still appeal to car buyers in 2018?

Published on 28th Mar 2018 in Marketing

Can automotive dealers still appeal to car buyers in 2018?

The options for car buyers are growing, how can dealerships provide a quality experience that delights the modern automotive customer?

The core strategies of curating winning customer journeys in finance

Published on 27th Mar 2018 in Digital Marketing

The core strategies of curating winning customer journeys in finance

Finance brands must improve the experience they are offering their customers as a matter of urgency. Here are some of the key strategies that leading financial minds were keen to share.

Seven steps to constructing the marketing departments of the future

Published on 19th Mar 2018 in Marketing

Seven steps to constructing the marketing departments of the future

Standing still is never an option, and nowhere is this truer than in marketing. Times change, and we need to move with them. Here's how.

Six practical ways to turn your analytics team into the world’s best storytellers

Published on 16th Mar 2018 in Tech

Six practical ways to turn your analytics team into the world’s best storytellers

The battle to get companies taking data and analytics seriously is long won. But analysing the data is no good if you can't communicate what it means.

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