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Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

2 Dec 2021 in Marketing

Multi-Channel Marketing Attribution: What Is It? & Why Is It So Important?

If you want to improve your overall marketing strategy, you need to have that in-depth knowledge of the activities that are genuinely persuading customers to convert. Find out how Multi-Channel Marketing Attribution helps.

Talking MarTech with MarTech Series

25 Nov 2021 in Interviews

Talking MarTech with MarTech Series

Our CCO, Matt Whiteway, spent some time talking to Martech Series about how our call intelligence can be used to improve marketing performance and customer experience. Find out what was said.

Turning conversations into reservations – how hotels can maximise the value of every phone call

19 Nov 2021 in Marketing

Turning conversations into reservations – how hotels can maximise the value of every phone call

Despite growing appetite, the travel industry still has ground to make up after a devastating year. Find out how the contact centre can play a key role.

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

15 Nov 2021 in Tech

Pulse Check: Call volumes keep on climbing as we head into the last quarter of 2021

Our call tracking data shows that call volumes are still strong post-summer as we head into Q4.

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

9 Nov 2021 in Marketing

Creating clarity: How marketing attribution models and Call Tracking help you see the full picture

Marketing and metrics go hand-in-hand. Find out how marketing attribution models and Call Tracking help you see the full picture

Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?

26 Oct 2021 in Tech

Pulse Check: How did dialling habits change as lockdown lifted over Summer 2021?

As the days got longer and lockdown lifted there was a shift in consumer dialling habits. Take a look at the trends our call data has unearthed.

Smart Match: The smarter way to identify your most valuable calls

18 Oct 2021 in Marketing

Smart Match: The smarter way to identify your most valuable calls

Smart Match, our newest feature, is the smartest way to pinpoint your most valuable calls. Find out how it works.

Big news: ResponseTap is now part of Infinity

20 Sep 2021 in News

Big news: ResponseTap is now part of Infinity

ResponseTap is now part of Infinity. Our complementary suite of products will give users even greater levels of insight into their marketing campaigns.

Car dealerships can’t afford to stall in their post-pandemic recovery

1 Sep 2021 in Marketing

Car dealerships can’t afford to stall in their post-pandemic recovery

We’re finally emerging from the worst period for new car sales in living memory. This is what you need to consider if you don't want your recovery to stall.

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