News & Views

Why marketers should be using Conversational Analytics in 2024

14 Feb 2024 in ,

Why marketers should be using Conversational Analytics in 2024

Welcome to the latest season of our Insights & Impact podcast! We’re kicking off this new season by talking about why marketers should be using Conversation Analytics in 2024 – and beyond! Hosted by our Head of Growth Marketing, Matt McGillicuddy, and Senior Analyst from our Insights & Intelligence...

Full report: What’s the state of Call Intelligence in 2024?

10 Jan 2024 in

Full report: What’s the state of Call Intelligence in 2024?

At the start of every New Year, marketers and contact centre leaders will be scoping out what lies ahead. Often, that means looking at new solutions to enhance their tech stacks. For any call-centric business, call intelligence platforms are likely in the mix. But as consumer behaviour continues to...

January Hubdate: New updates to explore

3 Jan 2024 in

January Hubdate: New updates to explore

As we enter the New Year, you may have thought the time for gift-giving was over. But treats in the way of a smoother, more functional experience for Infinity customers have been gliding down the chimney steadily over the last few months.

The ultimate benefits of Artificial Intelligence (AI) for call centres

27 Dec 2023 in

The ultimate benefits of Artificial Intelligence (AI) for call centres

What comes to mind when you think of Artificial Intelligence (AI)? Sentient computers? Harrison Ford in Blade Runner? It’s not just the stuff of the silver screen! AI in call centres helps you automate time-consuming tasks, improve performance, and provide better customer experiences.

Average sales close rates by industry: What's a good ratio?

20 Dec 2023 in

Average sales close rates by industry: What's a good ratio?

If you want to get better at converting leads, you need to pay attention to your average sales close rates. This metric is one of the most vital ways of monitoring the efficiency of each of your agents and your overall sales efforts.

Call tracking predictions for 2024 and beyond

19 Nov 2023 in ,

Call tracking predictions for 2024 and beyond

Our Head of Insights, Chris Browne, recently sat down with Passion Digital’s Managing Partner, Alex Hoffman. They talked about call tracking predictions for 2024 and beyond, and what that means for marketers working in call-centric businesses.

Driving customer conversions with call intelligence

1 Nov 2023 in

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised experiences, which is why marketers need to get to know their customers inside out. The good news is that’s exactly...

Insights from the experts on CRO marketing

24 Oct 2023 in

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the...

Travel marketers: Ready to boost bookings in 2024?

17 Oct 2023 in

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track record in the industry.

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