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Infinity becomes preferred partner of Automotive Transformation Group

20 May 2022 in News

Infinity becomes preferred partner of Automotive Transformation Group

The partnership brings end-to-end visibility to marketing campaigns for thousands of automotive customers around the world

Complete List of Call Centre Metrics You Should Be Tracking Right Now

9 May 2022 in Digital Marketing

Complete List of Call Centre Metrics You Should Be Tracking Right Now

If your business relies on phone calls to convert leads into customers, measuring agent performance and customer satisfaction is essential. This post explains the key call centre metrics that you need to be tracking today.

Why Conversation Analytics is a critical piece of call centre software

3 May 2022 in Digital Marketing

Why Conversation Analytics is a critical piece of call centre software

Want to upgrade your call centre to first class? Need to ramp up the revenue? Find out what Conversation Analytics can do for your call agents and why your customer conversations are one of the biggest sources of insight you can have.

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

28 Apr 2022 in News

Infinity Goes Beyond: Introducing Agent ID and Outbound visibility

Infinity's latest product updates to our Conversation Analytics platform ramps up contact centre performance, eliminates the need for manual call sampling and gives you insight into the performance of every agent on every conversation - every time.

Humans are behind all decisions: what this means for your marketing strategy

27 Apr 2022 in Interviews

Humans are behind all decisions: what this means for your marketing strategy

Hannah Delaney, Infinity's VP of Marketing, had a chat with Press Gazette’s Marketing Maestro on the importance of humans behind every business decision, every marketing channel and every campaign activity.

Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

26 Apr 2022 in Digital Marketing

Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

Analytics are gold dust for agencies. With customers demanding better ROI, what are the tools needed to make sure you get the credit for every lead that is generated or converted?

B2B Marketing Attribution: the ultimate guide

25 Apr 2022 in Digital Marketing

B2B Marketing Attribution: the ultimate guide

Being able to pinpoint the moment your customers are ready to make a purchase is vital for marketers and yet not every marketer can see where these leads are coming from. Find out how can you connect those moments in your customer journeys to conversions.

Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022

22 Apr 2022 in Digital Marketing

Pulse Check: Call volumes experienced strong year-on-year growth through Q1 2022

Calls across all industries have experienced a strong year-on-year growth through Q1 2022. This growth presents a great opportunity to uncover revenue-generating insights. Are you equipped with the tools needed to not only measure, but optimise your customer calls?

The Ultimate Guide to Attribution Model Types in 2022

19 Apr 2022 in Digital Marketing

The Ultimate Guide to Attribution Model Types in 2022

How can you tell what your best-performing marketing channel is? And how do you decide which ones you can afford to switch off? Without using an attribution model, this is simply not possible, but with so many model types, which type is right for you?

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