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26 Feb 2025 | 4 min read
Marketing
Nail call attribution to optimise your Performance Max campaigns
Google’s Performance Max campaigns have revolutionised digital advertising, enabling marketers to optimise across multiple channels with AI-driven bidding.
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19 Feb 2025 | 6 min read
Marketing
Level up your lead generation strategy with Artificial Intelligence
With budgets shrinking and competition intensifying, getting high-quality leads in the pipeline is getting trickier. And if you're relying on a traditional lead generation strategy,...
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11 Feb 2025 | 7 min read
PPC Digital Marketing
PPC success stories and 2025 predictions
Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...
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5 Feb 2025 | 4 min read
Marketing
Unlocking the secrets of customer journey analytics for better campaign performance
Marketers face constant pressure to optimise campaigns and stretch their budgets further. But with complex customer journeys and fragmented data, how can they make truly data-driven...
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4 Feb 2025 | 4 min read
PPC Marketing
How to nail PPC optimisation with AI-powered call tracking
PPC optimisation has always been a critical challenge for marketers. With increasing competition, rising costs, and limited visibility into what’s actually driving conversions,...
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30 Jan 2025 | 5 min read
Marketing
A beginner's guide to Performance Max campaigns and how to make them smarter
Google’s Performance Max campaigns are transforming how marketers approach advertising, offering an all-in-one solution to drive conversions across multiple channels. But are you...
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28 Jan 2025 | 4 min read
PPC Marketing
AI for PPC campaign optimisation: Ready to revolutionise how you work?
Managing PPC campaigns has become more complex than ever. Marketers need to juggle multiple platforms, bids, and audience signals to drive results. But what if AI could handle the...
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