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Effective tools to enhance your sales outreach strategy

30 Jun 2022 in

Effective tools to enhance your sales outreach strategy

Some companies believe the more prospects they have, the better. However, pursuing incorrect types of prospects can waste valuable time, money, and resource that some of us just don’t have. That's why having a well-thought-out outreach strategy is vital to both your sales team's immediate and...

Infinity launches Keyword Packs: Answering your biggest questions faster

14 Jun 2022 in

Infinity launches Keyword Packs: Answering your biggest questions faster

Businesses investing in Infinity to learn more about what’s happening on their customer journey, and how to improve it, receive a huge time-to-value boost from our latest offering.

The best call centre software features that you should look for to elevate your revenue

14 Jun 2022 in

The best call centre software features that you should look for to elevate your revenue

Call centre software is the secret weapon in your sales and operations arsenal. The right software solution is perfectly placed to enhance your agent training, convert customers faster and ultimately, elevate your revenue. Sound like a dream? Fortunately for you, dreams really can come true.

9 reasons why your company needs accurate revenue attribution

3 Jun 2022 in

9 reasons why your company needs accurate revenue attribution

Every customer journey is different. No matter how carefully you plot your marketing campaign, everybody will interact with different touchpoints at different times. This can make it tricky to understand which specific activity triggered that all-important purchase, especially if what began as...

How to Optimise ROAS Using Google AdWords in 2022

3 Jun 2022 in

How to Optimise ROAS Using Google AdWords in 2022

Marketing budgets have fallen to the lowest levels in recent history and this means savvy marketers are working harder than ever to demonstrate that their campaigns are having real impact on revenues. ROAS - return on ad spend - is one of the most popular metrics, as it measures the amount of...

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

3 Jun 2022 in

ROAS for eCommerce: How Retailers Can Track Campaigns for Improved Profit

It comes as no surprise that the pandemic has put pressure on many industries, but retailers have found it particularly challenging. Marketers too are feeling the squeeze, with a recent survey finding that marketing budgets have dropped by almost 5% in the last year. This makes accurately tracking...

Pulse Check: Roaring start to the year for automotive call volumes

3 Jun 2022 in

Pulse Check: Roaring start to the year for automotive call volumes

There’s no doubt that the pandemic has accelerated the engagement of digital channels, and customers have now become more accustomed to being online for more of their purchase journey. Despite this, a recent YouGov survey found that 62% of buyers are still not in favour of making a car purchase...

The Ultimate Guide to Attribution Model Types in 2022

3 Jun 2022 in

The Ultimate Guide to Attribution Model Types in 2022

Last touch attribution. Single touch attribution. Positional. Time decay. What does it all mean anyway? There are so many attribution model types available to marketers that it can be difficult to understand which one is right for your business.

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

3 Jun 2022 in

How To Use Marketing Attribution Software to Enhance your Multi-touch Attribution Reporting

Change is the only constant in life, and the same can be said of marketing. With tactics, trends and technology constantly evolving, it’s important that marketers understand how they’re acquiring and converting leads to accurately report attribution.

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