News & Views
18 Jan 2023 in Marketing
3 winning strategies to boost call centre customer retention
What are your plans for the next 12 months to boost your bottom line? Sales and marketing teams are feeling the pressure to deliver, but it’s not always about the acquisition. The ability to boost and improve customer retention in your call centre is an integral part of building a sustainable...
12 Jan 2023 in Marketing
Building brand loyalty – The real cost of poor customer experience
The UK is currently facing an economic crisis. The rise in the cost of living, soaring energy bills and mortgage withdrawals has meant that the average Brit will struggle over the next 12 months to have sufficient funds.
11 Jan 2023 in Marketing
4 top tips to create a five-star call centre agent training programme
With increasing numbers of customers and prospects picking up the phone looking for reassurance, advice and support, call centres need to focus on providing best in class experiences. 84% of customers would be less likely to return to a brand after a poor customer call experience, according to our ...
4 Jan 2023 in Marketing
5 tactics to improve call centre efficiency
Despite the increasing number of contact methods for customers in the digital world, your call centre is a critical point of contact for many of your customers. If they have an enquiry that’s best resolved with a quick chat, they want to clarify something before committing to a purchase, or they...
19 Dec 2022 in Marketing
What’s next? Contact centre predictions for 2023
The holiday season is upon us, but as we bid farewell to 2022 with many, many mince pies, we also have one eye on the future.
15 Dec 2022 in Marketing
UK retail Christmas sales expected to hit £82.2 billion for brands that prioritise call centre experiences
It’s the most wonderful time of the year! As brands battle for consumer spend in this key retail period, our data is showing there has been a significant year-on year-spike in call volumes to retailers during Black Friday sales chaos.
15 Dec 2022 in Marketing
Why businesses should embrace call data to thrive in the new consumer age
Recently, Infinity CEO Warren Newbert contributed to How To Run A Successful Business: Interviews With Successful Game Changing Business People, a book full of practical, proven and easy to follow advice on how to start, run and grow your own business. In his chapter, Warren discusses why...
14 Dec 2022 in Marketing
Everything you need to know about call tracking
The digital revolution has brought many benefits for businesses and consumers alike. At the same time, it’s also added a level of complexity to the customer journey. Customers can engage with brands across a variety of touchpoints, from the above-the-line activity that grabbed their attention...
7 Dec 2022 in Marketing
4 essential call tracking metrics you should be measuring
How many calls does your call centre handle on any given day? Of those calls, how many of them could you confidently say were existing customers and first-time callers? Did they come direct from your website, a Google ad, or did they find you through a third-party?