News & Views

Driving customer conversions with call intelligence

1 Nov 2023 in

Driving customer conversions with call intelligence

In today's ever-changing marketing landscape, it takes more than a well-timed call or a click on a PPC ad to drive customer conversions. Nowadays, customers expect hyper-personalised experiences, which is why marketers need to get to know their customers inside out. The good news is that’s exactly...

Insights from the experts on CRO marketing

24 Oct 2023 in

Insights from the experts on CRO marketing

Every marketer is familiar with the struggle of driving high-quality visits to their site. That struggle goes up a notch when it’s a case of trying to get those high-quality visitors to convert. We’re all too familiar with how hard that can be, which is why we’ve been gathering insights from the...

Travel marketers: Ready to boost bookings in 2024?

17 Oct 2023 in

Travel marketers: Ready to boost bookings in 2024?

Looking to boost your travel marketing game in 2024? You're in the right place. We've gathered insights from a panel of seasoned travel marketing experts, each with an impressive track record in the industry.

Insight & Impact Ep.9: How to nail compliance monitoring

27 Sep 2023 in

Insight & Impact Ep.9: How to nail compliance monitoring

Any business that operates in a sector governed by strict regulations – we’re talking GDPR, CCR, or Consumer Duty – knows how important it is to nail compliance monitoring. If you’re not keeping on top of compliance, it’ll have a big impact on business. Best case scenario, there’ll be damage to...

4 essential call tracking metrics you should be measuring

19 Sep 2023 in

4 essential call tracking metrics you should be measuring

How many calls does your call centre handle on any given day? How many are new or returning customers? How did they find you? If you’re keen to improve the performance of your contact centre, tracking the call metrics that matter most to you will give you a clear vision of where improvements need...

What are Call Tracking Metrics and why do you need them?

5 Sep 2023 in

What are Call Tracking Metrics and why do you need them?

Any call tracking provider is always going to be enthusiastic about call tracking metrics. After all, the whole point of tracking these metrics is to save money, and who doesn’t like the sound of that?! But what are call tracking metrics, why do you need them, and how do they help improve your...

Insights & Impact Ep.8: How to drive conversions with agent coaching

30 Aug 2023 in

Insights & Impact Ep.8: How to drive conversions with agent coaching

In this Insight & Impact episode, we’re joined by our Business Intelligence and Speech Analyst, Jenn Gaskell, who tells us all about how to drive conversions with agent coaching. Every sales leader knows how important effective agent coaching is, but they’re often faced with the challenge of...

Lead Attribution: Where are your best leads really coming from?

16 Aug 2023 in

Lead Attribution: Where are your best leads really coming from?

You can never have too much of a good thing, especially when it comes to high-value leads. What if you could leverage data and insights collected from acquiring your best customers to find dozens more just like them? Lead attribution gives you the opportunity to understand where your best leads are...

How to use call tracking to optimise affiliate marketing campaigns

9 Aug 2023 in

How to use call tracking to optimise affiliate marketing campaigns

Say you’re a company looking to invest in performance marketing, you’re looking at different options, and come across the possibility of affiliate marketing to drive new leads. I mean, what's not to love? You get another business to support your lead generation efforts and help you with some of the...

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