13 Apr 2026 | 8 min read
Marketing
Call tracking for Google Ads: Time to unlock smarter bidding
When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...
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1 Apr 2026 | 10 min read
Dynamic call tracking explained: A complete guide from Infinity
Tracking what drives pipeline is key if you want to scale your campaigns and maximise ROI. But without visibility into phone call attribution, many marketers are still missing a...
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18 Mar 2026 | 7 min read
Marketing
Struggling to justify your CPL? Here's how AI can help you defend your budget
If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...
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4 Mar 2026 | 8 min read
Marketing Digital Marketing
Why your best leads don't convert (and how to fix it fast)
Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...
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18 Feb 2026 | 7 min read
Marketing
The marketer's checklist for reducing cost per lead (without killing quality)
Reducing cost per lead is on almost every marketer’s priority list right now. Especially when you need to prove the value of every campaign.
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11 Feb 2026 | 9 min read
Marketing Digital Marketing
Call tracking software explained: ROI, support, and setup
Choosing the right call tracking software can feel overwhelming for marketers. Tech stacks are already complex, budgets are under pressure, and there’s no shortage of tools claiming to...
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29 Jan 2026 | 3 min read
News PPC Marketing Digital Marketing
Smart Outcomes: Sector specific signals for PPC optimisation
If you want to nail your PPC optimisation with AI bidding, the quality of signals you’re feeding in also feeds your success. To ensure you’re always sending highly relevant buyer...
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14 Jan 2026 | 10+ min read
Marketing
How marketers use call tracking to win: from blind spots to better decisions
Call tracking for marketers has become essential as customer journeys grow more complex. Clicks and form fills still matter, but they only tell part of the story.
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1 Jan 2026 | 6 min read
PPC Marketing Digital Marketing
Get more value from your marketing data in the New Year
In December you told everyone “let’s circle back to this in the new year”, and here we are. Ready to attack the year and start getting more value from your marketing data in 2026. But...
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