13 Jun 2025 | 7 min read
Marketing
How AI is shaping the future of automotive advertising
The modern automotive buyer journey is longer, more complex, and spans more touchpoints than ever before. With pressure to convert faster and spend smarter, marketing teams are...
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11 Jun 2025 | 5 min read
Call tracking
Call Tracking HubSpot Integration: When Calls Meet CRM
For marketers in call-centric businesses, visibility is everything. You need to know which campaigns are working, which touchpoints are driving action. Crucially, you need to know how...
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4 Jun 2025 | 7 min read
Marketing
The rise of AI search experiences: What do you need to know?
The research, consideration, and conversion phases of a buyer journey have never been static, and marketers have to react to these evolutions of consumer behaviour, especially as we’re...
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28 May 2025 | 5 min read
Marketing
Call tracking for Google Ads: Time to unlock smarter bidding
When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...
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21 May 2025 | 4 min read
Marketing
AI call tracking: Automate insights and boost performance
Modern marketing lives and dies by data. But it’s not just about having data, it’s about having the right tools to capture, interpret, and act on it. For marketers in call-centric...
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14 May 2025 | 5 min read
Marketing
Tracking phone calls from zero-click search: Everything marketers need to know
The rise of zero-click search now means around 60% of searches end without a single click. Result? Traditional marketing funnels and lead attribution are breaking down. Now, prospects...
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30 Apr 2025 | 4 min read
Marketing
Call tracking for Salesforce: A game-changer for marketing attribution
If you’re a B2B marketer using Salesforce, one question likely keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...
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2 Apr 2025 | 5 min read
Marketing
AI in 2025: Where innovation meets impact
AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...
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26 Mar 2025 | 6 min read
PPC Digital Marketing
Smart bidding for marketers: Why AI-powered data is your edge
Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...
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