News & views

30 Apr 2025 | 4 min read

Call tracking

Call tracking for Salesforce: A game-changer for marketing attribution

If you’re a B2B marketer using Salesforce, one question likely keeps surfacing: Where are our best leads really coming from — and are we tracking all of them? Call tracking for...

2 Apr 2025 | 5 min read

Marketing

AI in 2025: Where innovation meets impact

AI in 2025 isn’t just an upgrade — it’s a full-scale evolution of how we work, create, and compete. From Google’s latest experiments to real-world applications by business leaders,...

26 Mar 2025 | 6 min read

PPC Digital Marketing

Smart bidding for marketers: Why AI-⁠powered data is your edge

Smart bidding isn’t just a buzzword. It’s the key to unlocking higher ROAS, greater efficiency and more time to focus on what really matters. However, if you’re still relying on...

19 Mar 2025 | 4 min read

Marketing

How Smart Outcomes delivers tangible results for marketers

Nailing customer journey analytics and unlocking full-funnel attribution doesn't have to be a pipedream for marketers anymore! With campaigns spanning PPC, social, organic search, and...

12 Mar 2025 | 5 min read

Marketing

The ultimate guide to ROAS optimisation through first-party data integration

Return on ad spend (ROAS) optimisation is one of the North Star metrics for any marketer running paid campaigns.

5 Mar 2025 | 6 min read

Marketing

Why call tracking software is essential for high-⁠performing marketing teams

Marketing teams today face a tough challenge: proving ROI all while optimising spend across multiple channels.

26 Feb 2025 | 4 min read

Marketing

Nail call attribution to optimise your Performance Max campaigns

Google’s Performance Max campaigns have revolutionised digital advertising, enabling marketers to optimise across multiple channels with AI-driven bidding.

19 Feb 2025 | 6 min read

Marketing

Level up your lead generation strategy with Artificial Intelligence

With budgets shrinking and competition intensifying, getting high-quality leads in the pipeline is getting trickier. And if you're relying on a traditional lead generation strategy,...

11 Feb 2025 | 7 min read

PPC Digital Marketing

PPC success stories and 2025 predictions

Keen to hear PPC success stories and 2025 predictions, packed with golden nuggets for anyone working in PPC advertising? Well, you’re in luck! In this on-demand webinar, our host,...