News & views

27 Apr 2026 | 10+ min read

Marketing

What is call tracking and how does it work?

If you’re asking yourself the question – what is call tracking – you’re in the right place. This blog dives into how it works, the different types of call tracking, and the benefits...

13 Apr 2026 | 8 min read

Marketing

Call tracking for Google Ads: Time to unlock smarter bidding

When marketers talk about Google Ads, most of the focus tends to go toward clicks and online form fills. But that’s only half the story. If your strategy ignores phone calls, you're...

1 Apr 2026 | 10 min read

Marketing

Dynamic call tracking explained: A complete guide from Infinity

Tracking what drives pipeline is key if you want to scale your campaigns and maximise ROI. But without visibility into phone call attribution, many marketers are still missing a...

18 Mar 2026 | 7 min read

Marketing

Struggling to justify your CPL? Here's how AI can help you defend your budget

If you’re struggling to justify your CPL right now, you’re definitely not alone. Across industries, marketing teams are feeling the squeeze. Media costs are creeping up, leadership...

4 Mar 2026 | 8 min read

Marketing Digital Marketing

Why your best leads don't convert (and how to fix it fast)

Marketing leaders are asking the same question right now: why aren’t our leads converting? On paper, everything looks positive. Traffic is increasing, campaigns are generating...

18 Feb 2026 | 7 min read

Marketing

The marketer's checklist for reducing cost per lead (without killing quality)

Reducing cost per lead is on almost every marketer’s priority list right now. Especially when you need to prove the value of every campaign.

11 Feb 2026 | 9 min read

Marketing Digital Marketing

Call tracking software explained: ROI, support, and setup

Choosing the right call tracking software can feel overwhelming for marketers. Tech stacks are already complex, budgets are under pressure, and there’s no shortage of tools claiming to...

29 Jan 2026 | 3 min read

News PPC Marketing Digital Marketing

Smart Outcomes: Sector specific signals for PPC optimisation

If you want to nail your PPC optimisation with AI bidding, the quality of signals you’re feeding in also feeds your success. To ensure you’re always sending highly relevant buyer...

14 Jan 2026 | 10+ min read

Marketing

How marketers use call tracking to win: from blind spots to better decisions

Call tracking for marketers has become essential as customer journeys grow more complex. Clicks and form fills still matter, but they only tell part of the story.