Smart Outcomes: Sector specific signals for PPC optimisation

If you want to nail your PPC optimisation with AI bidding, the quality of signals you’re feeding in also feeds your success. To ensure you’re always sending highly relevant buyer signals into your bidding engines, we now offer industry-specific categories that we update for anyone using Smart Outcomes.

Secondly, this means a faster set-up due to the experience our analysts have gained from creating thousands of call categories. These are refined over millions of calls every month and are always up-to-date.

World-class categories for your industry

Industry-specific categories are tailored to what happens in your space, whether that’s arranging a test-drive, a house viewing, or booking a holiday, helping you to generate more ROAS from every click.

We’re currently rolling out tailored lead, booking, and sale categories for sectors including:

• Travel
• Automotive
• Healthcare
• Property
• Financial Services
• Education

As well as sub-sectors for all of the above.

Always matching your audience

Audience trends, desires, and customer expectations change all the time. If you don’t account for these shifts in your PPC optimisation strategy, you risk not giving your bidding engines the best possible chance of capturing your next customers.

By constantly updating these industry-specific, shared categories, we ensure that you’re always capturing leads and sales no matter how the marketplace changes.

We have tested these categories on all individual accounts, and now they are constantly maintained and updated on a regular basis. They’ll be automatically added to accounts and will align with existing naming conventions.

AI-powered PPC optimisation

Smart Outcomes gives marketers a revolutionary ability to automatically catalogue every call they receive at scale. This is a game-changer when it comes to PPC optimisation and delivering higher ROAS.

Hundreds of clients have put Smart Outcomes at the centre of their bidding strategies. Every month, it finds millions of leads, bookings, and sales, adapting bidding strategies to generate more.

See how, Fred. Olsen and Accord marketing generated a 37% year-on-year increase in revenue using Smart Outcomes, winning a UK Search Award for the work. Read the case study to see how.

Start seeing results this quarter

Smart Outcomes gets you more of what you want, and we can get you set up fast. It delivers measurable ROI improvements via PPC optimisation as well as attributing performance. If you aren’t currently automatically categorising your calls and using them to optimise your bidding, our team would be happy to help.

Free resource

Building the AI feedback loop for  PPC

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Get in touch if you’re interested in seeing Smart Outcomes in action to find out how you can level up your PPC optimisation and give your ROAS a shot in the arm.