News & Views : PPC

The needle movers: Three steps for PPC to drive bottom line impact with Infinity

13 Feb 2020 in

The needle movers: Three steps for PPC to drive bottom line impact with Infinity

Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be tracked, but what happens when someone has explored your site and picks up the phone to make an enquiry, confirm a...

[Infographic] Five steps to building a profitable PPC feedback loop

15 Oct 2019 in

[Infographic] Five steps to building a profitable PPC feedback loop

Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...

Best practices for building a perfect landing page for SEO and PPC

25 Mar 2019 in

Best practices for building a perfect landing page for SEO and PPC

With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.

PPC and Call Tracking : How can you increase results and lower costs?

20 Mar 2019 in

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

The state of phone calls in the property market

24 Jan 2019 in

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...

Infinity and Bing Ads uncover the true impact of search campaigns

29 Jan 2018 in

Infinity and Bing Ads uncover the true impact of search campaigns

Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.

Accurately attributing your PPC leads

28 Apr 2017 in

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

Are you targeting your PPC to the right customers?

31 Jul 2015 in

Are you targeting your PPC to the right customers?

PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an increasing amount of search engine real estate and making competition for them more fierce, it’s more important than ever...

Trends For Unlocking The Power Of Marketing Data

19 Feb 2015 in

Trends For Unlocking The Power Of Marketing Data

Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the majority of businesses are planning on upping their budget for data-focused marketing.

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