News & Views : PPC
13 Feb 2020 in PPC
The needle movers: Three steps for PPC to drive bottom line impact with Infinity
Do you really know what happens when someone clicks your PPC ad? Sure, they visit your site, but then what? Did they buy, leave, convert, or come back later? A lot of this can be tracked, but what happens when someone has explored your site and picks up the phone to make an enquiry, confirm a...
15 Oct 2019 in PPC
[Infographic] Five steps to building a profitable PPC feedback loop
Has your data been working hard enough for you lately? If you receive calls to make bookings, enquiries, or sales over the phone then it's time to implement a highly efficient feedback loop with your bidding platform, call tracking platform, and CRM system to optimise the performance of your PPC...
25 Mar 2019 in PPC
Best practices for building a perfect landing page for SEO and PPC
2019 is set to be the first year where over half of the world’s population accesses the Internet.1 With trillions of searches taking place every year, the value of investing in SEO optimisation and PPC advertising campaigns remains high.
20 Mar 2019 in PPC
PPC and Call Tracking : How can you increase results and lower costs?
When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.
24 Jan 2019 in PPC
The state of phone calls in the property market
The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to buy or rent. Being as informed as possible about how calls are coming in, what happens on them, and the impact...
11 Jun 2018 in PPC
7 reasons why Bing deserves a key place in any paid search strategy
Bing has long been the understated hero of the search engine world. It powers Amazon's Kindle, Apple's Siri, and is the default search engine on Microsoft's Cortana. It receives billions of searches each month, and although Google still takes the lion’s share of search budgets, Bing has seen...
29 Jan 2018 in PPC
Infinity and Bing Ads uncover the true impact of search campaigns
Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.
28 Jul 2017 in PPC
Google AdWords: What's new, and what does it mean to you?
If you're a frequent user of Google AdWords, you may have noticed the gradual rollout of their new interface as it's tested with select advertisers.
28 Apr 2017 in PPC
Accurately attributing your PPC leads
The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.