News & views: PPC

20 Mar 2019 | 5 min read

PPC

PPC and Call Tracking : How can you increase results and lower costs?

When it comes to PPC marketing, knowing what is and isn’t driving sales for your business is vital.

24 Jan 2019 | 3 min read

PPC

The state of phone calls in the property market

The phone call is one of the most vital steps in the buyer journey for property. It signifies a potential end to the research phase, and a committed step towards selecting somewhere to...

29 Jan 2018 | 1 min read

PPC

Infinity and Bing Ads uncover the true impact of search campaigns

Marketers investing in Bing Ads can now do so with full confidence that they have all the insights at hand to understand long-term customer journeys and maximise ROI on ad spend.

28 Apr 2017 | 3 min read

PPC

Accurately attributing your PPC leads

The value of Adwords is $2 for every $1 spent (approx. £1.58:£0.79). This makes pay-per-click (PPC) one of the most important components of your marketing strategy.

31 Jul 2015 | 3 min read

PPC

Are you targeting your PPC to the right customers?

PPC is still the biggest single area for digital advertising, despite growth in display and social media, and accounts for 55% of overall spend. With the top spots taking up an...

19 Feb 2015 | 3 min read

PPC

Trends For Unlocking The Power Of Marketing Data

Data is only set to become a more important part of the marketing mix in 2015. According to recent research analytics programmes are the most effective sources of data, while the...

27 Oct 2014 | 4 min read

PPC

Improve Your PPC Bid Management With Keyword-level Call Tracking

Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management...

17 Jun 2014 | 2 min read

PPC

PPC Campaign Success Starts By Detecting Leakage

It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be...