News & views: PPC

27 Oct 2014 | 4 min read

PPC

Improve Your PPC Bid Management With Keyword-level Call Tracking

Keyword-level call tracking, we’re sure you’ve heard about it but do you know what it really means and why it can mean the success or failure of your PPC keyword bid management...

17 Jun 2014 | 2 min read

PPC

PPC Campaign Success Starts By Detecting Leakage

It’s a fact, PPC professionals need good detective skills. You could say that PPC Management is a lot like being a detective only with statistical analysis. PPC performance can be...