What a Rapid Insights Project is
Strategic insight you can use in weeks

A Rapid Insights Project is a fixed-scope, fixed-price analysis of your conversation and marketing data, focused on one business problem and delivered as a prioritised action plan.

It is not a report. It is a decision, with the reasoning shown and the recommendations ordered by likely impact.

Fixed scope

One question, agreed before we start, so nothing drifts.

Fixed price

Quoted up front and easy to budget. No day rates, no scope creep.

Delivered in weeks

Two to five weeks depending on the project, not a quarter.

Built for your team

Clear dashboards and personalised reports, plus recommendations your team can act on without us.

The projects
Choose the question you most want answered

Our Insights & Intelligence team has helped hundreds of clients with these challenges. These six projects cover the problems they are asked to solve most often, personalised to your data.

Market insight

Projects that help marketers understand the impact of their work and uncover the next opportunity.

Project What you get Time
Marketing campaign "Message Match" analysis Identify disconnects between what your marketing promises and what customers actually experience. Improve campaign performance. 2 weeks
Call Intent and Channel Optimisation Optimise web journeys around your highest-value callers. Cut marketing waste. 3 weeks
Competitor and Market Intelligence See how to beat your competitors and which trends are emerging. Gain market share. 4 weeks

Conversion analysis

Projects that make sure the buyer journey is working and find the friction stopping it.

Project What you get Time
Website confusion and CX friction audit Understand what is causing friction on your site. A smoother buyer journey. 3 weeks
Voice of Customer and Churn Prediction Flag emerging issues and product feedback, and spot churn risk early. Retain more customers. 4 weeks, and ongoing
Sales Performance and Script Optimisation Discover what makes your best agents sell more. Increase sales conversions. 5 weeks

How it works
Three steps, no long onboarding

1

Scope

A 30-minute call to define the exact business problem you need solved, and what a useful answer looks like.

2

Analyse

Our Insights & Intelligence team of data analysts and strategists gets to work on your call transcripts, keyword packs and marketing data.

3

Deliver

Within three to five weeks we present a full report and action plan, with recommendations prioritised for your team to execute.

You do not need to prepare anything beyond the data you already have in Infinity.

Set up your scoping call

Start here when the question is specific

A Rapid Insights Project is the right choice when:

You have a specific question. "Why aren’t our leads converting?" "Where are we wasting budget?" "What is causing drop-off in the journey?"

You can see a problem but you do not have a diagnosis.
You want a low-commitment starting point, and proof before anything ongoing.
Your team does not have the time to do the analysis properly.

If you have several performance problems rather than one, or you want continuous prioritisation rather than a single answer, ongoing Professional Services is usually the better fit. A project is not automatically the smaller version of the same thing.

Explore Professional Services

An action plan, then the choice of what to do with it

Most teams execute the plan themselves. That is what it is designed for.

Some find that the project uncovers more than one opportunity, or that keeping the analysis running is worth more than a single answer. That is when Professional Services makes sense, with a broader view and continuous prioritisation.

Rapid Insights finds the problem. Professional Services keeps you fixing the ones that matter.

Rapid-Insights-and-Professional-Services

What clearer priorities look like

Pendragon-Email

With ongoing analysis from the Insights & Intelligence team, Pendragon used Conversation Analytics to see:

64% Reduction in cost per acquisition
66% Fall in journey friction over the programme

Infinity have been absolutely priceless. Their Insights and Intelligence team really has gone over and above. Meeting with them is a highlight of my month.

Head of Digital Marketing, Pendragon

Specsavers

Alongside a 25% increase in home-visit booking calls from PPC:

32% Reduction in cost per acquisition
59% Increase in the rate of PPC visits that led to calls

The support we’ve received from the Insights & Intelligence team has been invaluable. We couldn’t have run the project without them.

Digital Performance Manager, Specsavers

Uncover the quick wins
that will drive growth

+44 3892 2600

Tell us the question you most want answered. Thirty minutes on a scoping call, and you will know whether it can be answered in weeks and what it will cost.

Fixed scope

Fixed price

Delivered in 2⁠–⁠5 weeks

Prioritised action plan

Explore Professional Services

Rapid Insights Project FAQs

A Rapid Insights Project is a fixed-scope, fixed-price analysis of a customer’s conversation and marketing data by Infinity’s Insights & Intelligence team, focused on one business problem and delivered as a prioritised action plan in two to five weeks.

There are six projects to choose from, covering campaign message match, call intent and channel optimisation, competitor and market intelligence, website friction, voice of customer and churn risk, and sales performance and script optimisation.

Between two and five weeks depending on the project, measured from the scoping call to the delivered action plan.

The Message Match analysis takes two weeks. Website friction and call intent projects take three. Competitor and market intelligence, and voice of customer work, take four. Sales performance and script optimisation takes five.

Each project is fixed-price, agreed before work begins, so the cost is known at the point of approval. Prices are confirmed on your scoping call.

Fixed pricing is deliberate. It means the cost is known at the point of approval, which makes the project straightforward to budget and removes the risk of scope creep that comes with day rates.

A comprehensive report and action plan, with recommendations prioritised so your team knows what to do first and why.

Depending on the project this comes with dashboards and personalised reports built around the metrics that matter to the question you asked. The deliverable is designed to be executed by your team without further support.

A Rapid Insights Project is one-off and answers one question. Professional Services is an ongoing subscription that keeps a broader view across performance and tells you what to prioritise as things change.

Projects are the better starting point when you have a specific question or want proof before a commitment. Ongoing support is the better fit when you have several challenges at once, or you want prioritisation maintained rather than delivered once.

Infinity’s in-house Insights & Intelligence team, an award-winning group of data analysts and strategists who work specifically on conversation and marketing performance data.

They have run this analysis across hundreds of client accounts, which is where the speed comes from. The patterns are familiar even when the business is not.

Yes, and teams often do, either in sequence as one answer raises the next question, or in parallel where the questions are genuinely separate.

If you are considering several at once, it is usually worth comparing the cost against ongoing Professional Services, which covers a broader view for a subscription rather than per project.

The six projects cover the problems our team is asked about most often, but the scoping call exists to define your problem rather than fit it to a template.

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