By understanding the granular detail of their marketing activity and accessing audience insights, Redrow were able to unlock fantastic results. Learn more about how they did it.
16%
rise in revenue
related to calls
7%
increase year-on-year in qualified phone leads
5X
increase in high quality calls from PPC
Visualise
View the full customer journey
Infinity joins up the dots between these touch points to show you what's turning browsing into researching, how that leads to property buying, and how you can streamline that journey for your customer.
Optimise
Leave no stone unturned in your marketing
As well as online, Infinity also provides tracked numbers for offline fixed campaigns (billboards, show homes, brochures) to identify the campaigns that are making people pick up the phone. This helps you optimise your marketing spend to have real impact.
Segment
Segment by location, branch or development
With so much data at your fingertips, where should you start? Segment by location, branch or even property development to discover where you’re driving successful outcomes, or where you’re dropping the ball, and make improvements across sales, marketing and operations.
Rate
Gain insight into each and every call
Did a call result in a viewing, directions, or an offer? Infinity can automatically log outcomes and score call quality, at scale. This allows you to quickly and easily assess the tactics that work and where you could improve, refining scripts and upskilling your agents as needed.
Maximise viewings from calls
Record every inbound phone call and rate the outcome to improve your touchpoints throughout the customer journey. Capture caller data correctly to provide better customer experiences, and make sure each conversation is better than the last.
See what makes your high-flyers fly so high
Infinity’s Scorecards and Agent ID features help you pinpoint what tactics make your top-performers fly so high. An ultra-focussed view of agent performance will help you see what's working, uncover problem areas, and dramatically improve agent coaching programmes. With this intel you can make sure your customer service is best-in-class and give your sales team the support they need.
Infinity have provided us with a crucial level of insight into what's driving quality phone calls, which represents about 65% of our inbound leads.
Robert Preston
Digital Marketing Manager, Carter Jonas
These clients already trust Infinity to help build their business
8 top tech trends for marketing properties
Learn how you can take full advantage of the technology needed to capture the richest of insights from the phone conversations you have with potential homebuyers.