Master marketing under Consumer Duty

Marketing in financial services has changed - for good.

With the introduction of Consumer Duty, insurance marketers are now expected to meet higher standards of care, clarity, and drive more positive customer outcomes. It’s no longer just about performance – it’s about being able to prove it.

This guide explores what Consumer Duty marketing looks like in practice, and how to turn it into a growth opportunity. Packed with insights from ex Admiral and Jensten leaders, you’ll discover how to build a more effective, compliant, and data⁠-⁠rich marketing strategy.

What you’ll learn:

• What Consumer Duty means for financial services marketing and why it matters
• The biggest attribution gaps putting you at risk and how to fix them
• How to unlock AI-powered insights from phone calls to improve targeting, compliance, and ROI
• Proven ways to track outcomes, improve conversions, and boost revenue with smarter signals