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Infinity's Google Ads integration sends call and goal actions from Infinity into your Google Ads account giving you further insight into how your campaigns are performing:
- Instant delivery of goals and phone call data.
- Record calls and goals as events into Google Ads.
- Sends revenue and outcomes into Google as Goal Value.
- New: Track calls and their outcomes from Search campaigns, such as through call ads.
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Infinity has one of the most advanced complimentary Google Analytics 4 integrations available:
- Sends goals and phone call data in real time, along with call type and transaction value.
- Record individual calls and goals as events into GA.
- Send a geographic location for every event plus an option for e-commerce data.
- The Infinity data you need, right where you need it.
- Create your own charts and reports.
- Share easily with colleagues.
- Infinity allows you to identify whether display impressions have contributed to post impression phone calls.
- Tailor display budgets confidently, with the knowledge that the ROI is proven.
- Infinity allows you to see which keywords work, and which don't, within your bid management solution.
- Infinity sends call data related to Paid Search by firing custom actions into the Search Ads 360 API.
"Infinity is well integrated with Google Ads and their support team has worked hard with our agency, Mediacom, to give us those vital insights."
Simone Pignatelli
Senior Digital Acquisition Manager | British Gas Business
