Google integrations

Infinity integrates into the Google suite to Seamlessly integrate
your customer journey into Google.

Why choose Infinity?

Infinity analyses the conversations you have with your customers to create clarity, which empowers you to grow revenue and reduce costs.

Infinity allows you to seamlessly integrate call data into the full Google suite, to allow you to track the full visitor journey. Whether you are looking to reduce cost or increase revenue, Infinity provides a leading standard of call tracking technology that is trusted by some of the world's best brands and agencies. We offer over 35 integrations for our customers, including the following Google integrations:

  • AdWords
  • Analytics & Analytics 360
  • DoubleClick Search
  • DoubleClick Campaign Manager
  • Google Analytics Integration Google Analytics 360

    Infinity has one of the most advanced complimentary Google Analytics integrations available:

    • Sends goals and phone call data in real time, along with call type & transaction value.
    • Record individual calls and goals as events into GA.
    • Send a geographic location for every event plus an option for e-commerce data.
  • Google Adwords Integration

    Infinity's Adwords integration sends call and goal actions from Infinity into your Adwords account giving you further insight into how your campaigns are performing:

    • Instant delivery of goals and phone call data.
    • Record individual calls and goals as events into AdWords.
    • Sends revenue and outcomes into Google as Goal Value.
    • Infinity allows you to see which keywords work, and which don't, within your bid management solution.
    • Infinity sends call data related to Paid Search into DoubleClick Search by firing custom actions into the DS API.
    • Infinity allows you to identify whether display impressions have contributed to post impression phone calls.
    • Tailor display budgets confidently, with the knowledge that the ROI is proven.

"Being able to link DoubleClick and Google Analytics with Infinity has made the world of difference for easy reporting and time saving insights."

Guillermo Dvorak
Planning Director | Wavemaker Global

Key benefits

  • See the full website journey, over multiple visits for informed conversations.
  • Calls reported all the way down to keyword level.
  • Implement a digital-first strategy by deflecting calls with an optimised digital journey.
  • Increase revenue by optimising marketing spend and improving call outcomes.
  • Reduce costs by eliminating wasted ad spend.
  • Directly track your sales to the initial source.
  • Improve client engagement and increase revenue.
British Gas

"Infinity is well integrated with AdWords and their support team has worked hard with our agency, Mediacom, to give us those vital insights."

Simone Pignatelli
Senior Digital Acquisition Manager | British Gas Business

Call intelligence can be transformational to your business. Start a conversation today.

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