Google integrations

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  Infinity has one of the most advanced complimentary Google Analytics integrations available:

  • Sends goals and phone call data in real time, along with call type & transaction value.
  • Record individual calls and goals as events into GA.
  • Send a geographic location for every event plus an option for e-commerce data.

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  Infinity's Google Ads integration sends call and goal actions from Infinity into your Google Ads account giving you further insight into how your campaigns are performing:

  • Instant delivery of goals and phone call data.
  • Record individual calls and goals as events into Google Ads.
  • Sends revenue and outcomes into Google as Goal Value.

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  • Infinity allows you to see which keywords work, and which don't, within your bid management solution.
  • Infinity sends call data related to Paid Search into Search Ads 360 by firing custom actions into the Search Ads 360 API.

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  • Infinity allows you to identify whether display impressions have contributed to post impression phone calls.
  • Tailor display budgets confidently, with the knowledge that the ROI is proven.

Key benefits

• See the full website journey, over multiple visits for informed conversations.
• Calls reported all the way down to keyword level.
• Implement a digital-first strategy by deflecting calls with an optimised digital journey.
• Increase revenue by optimising marketing spend and improving call outcomes.
• Reduce costs by eliminating wasted ad spend.
• Directly track your sales to the initial source.
• Improve client engagement and increase revenue.