The story behind the world's leading call intelligence provider.
Our journey started in 2010 when we identified the need for a call tracking product from over a decade of experience of managing paid search campaigns.
Following a steady, organic growth and a strategic investment, we now have a presence across five locations, including London, Baltimore, and San Francisco.
Despite numerous additions to our platform, our founding principles still drive what we do now. We give businesses clear, reliable insights on how their digital strategy is performing today, making it easier for them to get better results tomorrow.
The possibilities for our clients continue to grow as we work on numerous exciting developments, and curate an expanding network of tech and agency partners.
Paul WalshFounder & Non-executive Director
Jo-Anne IllmanHR Director
Smedvig Capital was founded in 1996 and has invested over £800M of internal capital. They invest £2-15M in fast growing UK based businesses across many industries, with a focus on those that are technology enabled.
Johnny HewettCEO | Smedvig Capital
Jon LernerManaging Director | Smedvig Capital
At a major tech event in London, marketing agency Jellyfish launches a groundbreaking call tracking solution. It is met with keen enthusiasm, as digital marketers see the value in the attribution it brings.
After enormous interest from other agencies we created a stand alone company as Infinity with six employees, and rebuilt the tech stack from the ground up.
Clear use cases form across marketing and digital teams as Infinity forms hundreds of strong partnerships with clients and integrations that last to this day.
After two years of organic, self-funded growth, Infinity opens into our own spacious office in Reigate to accommodate ambitious growth plans.
Increased international demand prompts Infinity to expand its customer support staff to include the US in order to serve its growing US customer base.
Infinity brings Warren Newbert on board as CFO to add his experience to our expanding number of enterprise deals.
£10m in funding is secured from Smedvig Capital to accelerate growth. Infinity opens Baltimore office, establishes our Customer Success team.
Continued expansion sees Infinity establish a presence in San Francisco, and Baltimore, as well as acquiring our first £1m customer.
A revamped platform and brand is rolled out over the year. Infinity now employs 115 people across 5 locations, including our new London office at The Shard.