Clarity from conversation

We believe conversations matter and that you deserve to understand yours better. Our journey started in 2010 when we identified the need for a call tracking product from over a decade of experience of managing paid search campaigns.

Following a steady, organic growth and a strategic investment, we now have a presence across five locations, including San Francisco, London, and Baltimore.

Despite numerous additions to our platform, our founding principles still drive what we do now. We give businesses clear, reliable insights on how their digital strategy is performing today, making it easier to get better results tomorrow.

The possibilities for our clients continue to grow as we work on numerous exciting developments, and curate an expanding network of tech and agency partners.

Leadership team

  1. Paul founded Infinity in 2010, and has a 20 year history of successfully launching tech-based companies

    Paul WalshFounder & Non-executive Director

  2. Warren brought his experience of managing growing finance teams to manage Infinity's rapidly increasing number of enterprise clients.

    Warren NewbertCEO

  3. Stuart has spent 25 years leading Private Equity backed software businesses. He is now Chairman at five high growth B2B SaaS companies.

    Stuart DawsonChairman

  4. Maria has built an exemplary career in leading large teams that have launched tech and telco products all over the world.

    Maria PsaltakiCPO

  5. Jo-Anne has spent her HR career specialising in people development, culture and designing the People agenda to be scalable & flexible to support the Infinity pace of growth and engage our diverse workforce.

    Jo-Anne IllmanHR Director


Smedvig Capital was founded in 1996 and has invested over £800M of internal capital. They invest £2-15M in fast growing UK based businesses across many industries, with a focus on those that are technology enabled.

  1. Johnny has been Chief Executive of Smedvig Capital with Peter Smedvig since 1996, he is a board member of Infinity

    Johnny HewettCEO | Smedvig Capital

  2. Jon is a Managing Director at Smedvig Capital and a board member of Infinity

    Jon LernerManaging Director | Smedvig Capital

  3. Smedvig Capital

Infinity story

  1. 2010: Creation

    At a major tech event in London, marketing agency Jellyfish launches a groundbreaking call tracking solution. It is met with keen enthusiasm, as digital marketers see the value in the attribution it brings.

  2. 2011: Founded

    After enormous interest from other agencies we created a stand alone company as Infinity with six employees, and rebuilt the tech stack from the ground up.

  3. 2012: Development

    Clear use cases form across marketing and digital teams as Infinity forms hundreds of strong partnerships with clients and integrations that last to this day.

  4. 2013: A home

    After two years of organic, self-funded growth, Infinity opens into our own spacious office in Reigate to accommodate ambitious growth plans.

  5. 2014: Stateside

    Increased international demand prompts Infinity to expand its customer support staff to include the US in order to serve its growing US customer base.

  6. 2015: Enterprise

    Infinity brings Warren Newbert on board as CFO to add his experience to our expanding number of enterprise deals.

  7. 2016: Investment

    £10m in funding is secured from Smedvig Capital to accelerate growth. Infinity opens Baltimore office, establishes our Customer Success team.

  8. 2017: Growth

    Continued expansion sees Infinity establish a presence in San Francisco, and Baltimore, as well as acquiring our first £1m customer.

  9. 2018: International

    A revamped platform and brand is rolled out over the year. Infinity now employs 115 people across 5 locations, including our new London office at The Shard.

  1. 2010
  2. 2011
  3. 2012
  4. 2013
  5. 2014
  6. 2015
  7. 2016
  8. 2017
  9. 2018

Some of our clients

Call intelligence can be transformational to your business. Contact us today.

+44 33 3060 0118

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0333 0600 118