Bridging the gap between on and offline lead capture

Call tracking bridges the gap between online and offline lead capture, so if someone researches a car on your website, but uses the phone to book a test drive, you'll know it's the same prospective client. Infinity already maps the marketing outcomes of some of the biggest automotive brands, ensuring they understand which marketing channels drive phone calls and, more importantly, sales.

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We achieved a 250% increase in phone leads, combined with a dramatic drop in costs.

John-James Harrison
Mindshare, Mazda

Measure

Find the activity that works, and what doesn't

Optimise your marketing spend with Infinity by getting a granular view on what is and isn't leading to valuable calls further on down the funnel. This includes finding the PPC terms that are driving clicks but not contributing to sales.

Local

Use both dynamic and fixed numbers with a local number

Provide dealerships with local numbers for all UK regions, and over 75 countries. For use in both online, and offline campaigns such as billboards, stationary, radio adverts, or flyers.

Conversion

Identify and catalogue your calls with Conversation Analytics

Our Conversation Analytics platform will identify calls with specific terms that indicate outcomes. Save hours of manual listening time by picking out calls with the precise keywords that matter to you, as well as those where payments are made.

Segment

Split results by dealership, brand, or region for focused analysis

See what's driving calls to individual dealerships or other custom segments. A granular view of your performance will identify where certain strategies are working well, where improvement is needed, and any local nuances.

Want to know how the major automotive dealership group drove down costs and accelerated sales with the help of call intelligence? Find out more

64%

Reduction in cost per acquisition

12%

Increase in sales and service calls

30%

Reduction in unanswered calls

Fuel your car sales with Conversation Analytics

Whilst call tracking tells you what led to a call, our advanced Conversation Analytics suite tells you what happened on your calls – at scale. With Conversation Analytics, dealerships can identify the keywords, phrases and the sentiment hidden within those conversations, improving your customers’ experience and enable smarter selling.

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Infinity's automotive call tracking call rating feature

Rate call outcomes

Clearly see the results your marketing efforts have led to by recording the outcomes of a call when they come into a dealership. Connect our call tracking technology with your CRM to see what marketing output has been a touchpoint on the way to a test drive, vehicle service, or purchase.

Infinity's multi-channel automotive call tracking log

Multi-channel tracking

Leave no stone unturned by using Infinity's trackable numbers on all online and offline campaigns where you use a phone number. Numbers on your website can be dynamic, providing feedback on the digital journey of the individual over multiple visits to your site.

Meanwhile, fixed trackable numbers will show you the precise channel where a caller was inspired to call. Perfect for seeing who contacts your business after viewing a brochure, leaflet, or TV ad.

Drive profit the smart way

Link call revenue to marketing activity with Smart Match to see which campaigns and keywords generate the most revenue. Then, start to base optimisation decisions on outcomes and profit rather than clicks.

Create more top performers

Infinity helps you identify what tactics make your top⁠-⁠performers fly so high. A granular view of agent performance will help you see what's working, identify any problem areas, and dramatically improve training programmes. Use the intel to fine-tune your customer service and make sure all of your team are equipped to close more deals.

Driving results for our automotive partners

Automotive-2021-eBook-Cover-1

Optimising the automotive customer’s experience

Car buyers expect dealers to be completely in tune with what they want. To sell more cars you need to nail your customer experience.

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Ready to unlock real audience insight at scale?

Call us today on 0333 0600 715
or fill in the form to book a demo
0333 0600 118